According to Mark W. Schaefer and Stanford A. Smith, co-authors of Born to Blog, there are five traits or roles that are necessary for blogging. Schaefer and Smith maintain that everyone has at least one of these traits, and some of the most popular bloggers probably have three or four of them. The idea is to recognize that trait or role that you play, build upon it, and then use it to create a successful blog.
Everyone who’s everyone wants to start a blog that makes money. They’ve been lured in by the stories of the world’s most popular bloggers that are generating tens of thousands to hundreds of thousands of dollars per month on autopilot. However, like any other goal in life, starting a successful blog that actually makes a respectable amount of income is no easy feat.
According to Mark W. Schaefer and Stanford A. Smith, co-authors of Born to Blog, there are five traits or roles that are necessary for blogging. Schaefer and Smith maintain that everyone has at least one of these traits, and some of the most popular bloggers probably have three or four of them. The idea is to recognize that trait or role that you play, build upon it, and then use it to create a successful blog.
Starting a blog that actually makes money involves a great deal of writing. But not just any writing. You need to write keyword-focused content and do it repeatedly. When it comes to writing your content, there are a ton of rules that you should follow if you want it to be effective when it comes to SEO (in fact over 200+ which you can learn about here), but try not to allow that to overwhelm you.
Hello, I just found your blog while looking for resources on financial planning. We’ve been passive and a little sloppy in this dept for our entire marriage and want to change that. I have to be honest. While a lot of the resources here are fantastic, I feel suspicious about the blogging for profit idea. Seems a bit too good to be true. I went to a very good school and majored in lit/writing. There was no mention of the potential to write, profitably, for the internet (with the exception of science/medical writing). Could a writer generate a decent income simply with freelance writing and blogging? Where does the money come from? Ads? Or would I have to also have a product to sell (i.e., a course, ebooks, etc). I’m feeling a pyramid scheme here (buy my writing course, start a blog, sell your course, etc). Gina’s income in her first few months was outrageously high. More than I make now as a librarian. Forgive me for being cynical/suspicious. I’m just curious.
Some people still don’t know what is a blog? A blog (shortened from the phrase “weblog”) is known as many things—a digital magazine, diary, newscast, collector’s meeting place, a showcase for your art, information sharing, teaching hub, a place to learn and…well, almost anything you want it to be. A typical blog combines text, images, videos and links to relevant pages and media on the Web. Blog readers can leave comments and communicate with the author. In fact, dialogue and interaction are a popular part of a blog’s success.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
Although I do think conversions are the most important thing I can recall when I first started out one of my sites and I was starting to get regular daily traffic of around 10 uniques, and then I had one day that spiked to 200. That was a very encouraging day. Just seeing that traffic spike gave me confidence and a drive to work harder towards my next goal. I had not made any conversions yet, no money. However, seeing that my hard work was doing something was very encouraging.
It’s only finally getting into my head that it will only ever be a small percentage of my audience that really matters in terms of supporting my business. I was always so worried about not alienating the Big Crowd that I missed a ton of chances to focus on the people who really do understand my overall message and want to go deeper. This post (and especially the comment thread) has been wonderful and is helping me to clarify my new philosophy.

I’m getting this message “The server at whexperience.com can’t be found, because the DNS lookup failed. DNS is the network service that translates a website’s name to its Internet address. This error is most often caused by having no connection to the Internet or a misconfigured network. It can also be caused by an unresponsive DNS server or a firewall preventing Google Chrome from accessing the network.” You know how can I fix this issue? Thanks !
That means, once again, you shouldn’t try to replicate what another blog is doing. Instead, you should choose one channel to focus on and master it before implementing additional channels. You’re obviously reading this post because you want to start to blog, which means you shouldn’t move into video marketing or podcasting until you’re publishing consistently and generating a consistent amount of traffic.

Use a keyword research tool to gather even more ideas: We want a TON of these blog post topics, so let’s use a keyword explorer tool like Ahrefs (pictured above), Google Keyword Planner, or Moz to help us fill it out. These tools basically just show you terms and topics related to the ones you’ve already come up with, as well as how much traffic those terms are getting (to show that your audience cares about them!)

Edit yourself. We know you’re ready to click “publish,” but take a minute to self-edit your work. (The Write Life has some great self-editing tips.) If it’s laced with errors, you’re going to lose credibility — and readers. Recruit a friend or family member to have a second look. If no one’s available, read your work aloud. This is a great way to view it from a different angle and identify areas that need polishing.
Time management is a very personal issue. You’ll need to figure out what the right balance is for you. As a general rule of thumb you’ll want to post regularly, which depending on your niche will vary. Some coupon bloggers post multiple times a day. I generally post 3 – 5 articles a week. But a lot of research and time go into writing my posts, because they are educational in nature. Personally, I’m of the mindset that it’s better to post less and ensure that your content is awesome! You’ll also need to spend time marketing your blog daily. Then there are administrative tasks like email, bookkeeping, replying to comments, editing, etc. A good place to start is by figuring out how many free hours you have to work on your blog. Once you know that — you can use the block scheduling method to plan out your tasks.
Again, it doesn't take much to become a blogger, but you're going to have to work harder and smarter to find success. It all boils down to bringing something unique to the table while providing high-quality, valuable content and promoting it well. You'll need to overcome issues like writer's block and stay focused while working towards your goals. Do you have experience in growing blogs? Be sure to share your own strategies in the comments below.
Hi Jamie, this is great. I am totally new to the idea of blogging for myself and your website is clear and jargon free. From everything I have read, it seems it’s about having a subject you are either very knowledgeable in or are passionate about and then sharing that information with other people who may find it useful through blog posts. Once the audience are there, then looking at ways to monetise through audience numbers, if I’ve got it right?
Mass appeal to a large audience is the goal of any blogger that starts a blog. While saturation into the marketplace is difficult any way that you slice it, starting with a smaller audience won't help you. If you want to write about resume writing skills, for example, you might want to take a broader approach of larger business or employment skills and information.
Getting into the groove of writing content for your blog is fairly easy. Once you’re there, you’re there. But writing for your email list is a big challenge. Some women go on scrapbooking weekends. Some men go off to hunt. When it’s my weekend to take off by myself, I pack up my computer and a few bottles of wine and head to my sister’s house to write auto responder emails.
Although most internet marketers (IMs) would have you believing otherwise, there is no “secret success formula” that will help you build a mass fortune quickly on the web. There is no “newly-discovered blueprint” that will give you the tools for success. No, it’s all a grind. Plain and simple. However, the niches that involve more competitive transactional searches, such as the online money-making niche, are going to be harder to make progress in at the outset.
1) Become an Expert in Your Niche – Your niche is the topic area that you will write about, and you should choose something that you find interesting and meaningful. When you actually care about a topic, you will spend time reading about it and absorbing it, which will give you something of value to write about. Over time, you’ll become extremely knowledgeable about a specific topic area, and the articles and videos will follow your knowledge and passion.
20. Etsy – If you like to create arts and crafts, you can sell them on Etsy.It’s completely free to open an Etsy store. You simply sign up, post pictures of your creations and starting selling. You can choose your payment option, but PayPal is generally the easiest. Etsy makes it easy to sell and keep track of your inventory. There is a small listing fee and they take 3.5% of every sale you make.
A content upgrade is a bonus that’s very specific. For example, I got a popular post about self-esteem. And the content upgrade for that specific post is simply a checklist in downloadable PDF format where the reader can get all the tips from that post neatly summarized in a document that they can keep on their smart phone for whenever they need it.
Content marketing can be done with articles on sites like Medium.com or Scribd.com, it can be done by answering questions on Reddit or Quora, and it can be done with videos on YouTube or Vimeo, along with a variety of other means. The point is that all of the content has to be useful, period. Don't try to do the least amount of work for the greatest return. You need to do the exact opposite if you want to succeed.
While usually a domain would cost you around $15, with Bluehost you will get one for FREE! The basic package also includes a free SSL certificate (which protects data transfers on your site and makes it safe), 50GB of storage and unlimited bandwidth which means you can have as much visitors as you are able to attract to your site. And this is more than enough to start with.

“I came across an article from Chris Guillebeau said it’s really easy to write a traditionally published book, a self-published book, or a couple self-published guides, you know…100 blog posts, 50 guest posts, and then it goes on, a few long form pieces for some magazines, blah, blah, blah, in a single year. It said it’s pretty easy if you just write a thousand words a day.
You can use your email list for this purpose simply by sending a broadcast email every now and then asking your subscribers what problems they're facing in your niche or what they would like to see on your blog. You can also promote a link to a survey on your site. Or you can even go all in and have real conversations with people by inviting them on Skype, talking to them on LinkedIn and Facebook groups, participating in forums, and more.

Please Note: I am an affiliate of Bluehost. That means, I’ll get a commission every time someone uses one of my links to sign up for the service. However, I do believe that Bluehost is one of the best hosting companies out there, with one of the best customer service departments, which is crucial when you’re doing something technical like hosting a blog.
The funny thing is that all these things can happen. You could make a full-time income from building a blog. We do it, Corbett Barr does it, and so do many others. And you could become Internet famous like Leo Babauta or Chris Brogan. But if these are the sole reasons why you start blogging, you’ll be miserable, because it will seem like a job, and if it feels like a job you won’t be passionate about it, and so you’ll either (a) hate it, (b) fall flat on your face, or (c) hate it and fall flat on your face.
These three factors will determine the amount of money you make. Estimating exactly what you will make is pretty difficult, but a high traffic blog on the right topic has the potential to bring in several thousand dollars every month. Of course, many people earn less than this, and some earn even more. In fact, it has been estimated that some top AdSense publishers earn nearly $2 million per year just from AdSense.
This is such a helpful post. Thanks, Carly! My one big question is how do you do this (maintain and publish a blog) while being a stay at home mom? I would love to do what you’re doing more than anything. I have a two year old and another one on the way, and I feel like I absolutely have what it takes to be a blogger, but with how busy littles ones can keep you, I have a hard time imagining making it all work. I’m new to your blog. How often do you post? How many hours a day do you typically spend on the blog? (By the way, I noticed that you responded to the comment above mine at 12:20 am, that could be my answer–ha!)
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