Understand the difference between total revenue and net income. Most income reports tout total revenue. Net income or profit (what really matters) is often buried in the post. I came across an income report recently with a super impressive number in the title (and Pinterest image). It was total revenue. Not until I read the whole post did I learn this blogger spent well over half their total revenue on Facebook Ads alone. On top of that, they had an extensive list of expenses. By the end of the post I realized I had netted more than they did the previous month.
That means, once again, you shouldn’t try to replicate what another blog is doing. Instead, you should choose one channel to focus on and master it before implementing additional channels. You’re obviously reading this post because you want to start to blog, which means you shouldn’t move into video marketing or podcasting until you’re publishing consistently and generating a consistent amount of traffic.
This includes what blogging actually is (and isn’t), understanding what successful blogging entails, examples of successful bloggers, and what you’ll need to have ready before even thinking about setting everything up. Then, we’ll give you step-by-step instructions for technically setting up your blog so you can start publishing content. Finally, we’ll offer you our hard-earned knowledge and strategies on how to get subscribers for your blog and even start making some money out of it.
Some people still don’t know what is a blog? A blog (shortened from the phrase “weblog”) is known as many things—a digital magazine, diary, newscast, collector’s meeting place, a showcase for your art, information sharing, teaching hub, a place to learn and…well, almost anything you want it to be. A typical blog combines text, images, videos and links to relevant pages and media on the Web. Blog readers can leave comments and communicate with the author. In fact, dialogue and interaction are a popular part of a blog’s success.
That concludes our official list of the steps you should take to become a successful blogger, but let’s go over a few honorable mentions we couldn’t squeeze into the list. For starters, growing your email list is an obvious one. It’ll help you turn casual visitors into regular readers and eventually customers. Read our posts on how to create an email marketing strategy and how to start an email list for free for more information.
Hi Kari! I think you’re understanding me correctly. Your readers will initially find you through your WordPress blog. Hopefully, you’ll be offering them lots of amazing articles that they’ll love, so they will want to join your email list. On your blog, you’ll need to include a link to your email sign up (you can see some on my blog at the bottom of posts. Hope that helps answer your question! :)
Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates.