“This book is an excellent resource for bloggers, especially bloggers relatively new to blogging (i.e. have been blogging for 2 months to a year or so) and that are looking to take their blog to the next level. Ruth gives you clear advice on how to build a solid foundation for your blog, and she does an amazing job of emphasizing the importance of that foundation and it’s role in helping you make a profit down the road. For Ruth, it’s more about lasting upward momentum than getting rich quick. And I love that! Additionally, Ruth’s advice is valuable even if you are not looking to monetize your blog, since many of the same qualities that make a profitable blog are also ones that grow your readership generally. It quickly becomes apparent that Ruth is all about quality, honesty, action, and organization. I feel like I have a much clearer picture of what kinds of items need to be on my blogging to-do list, and after reading I felt empowered to actually get myself in gear and cross those items off my list.
However, to the victors go the spoils. Those that start a blog and don't actually quit, continuing to push forward, make tremendous amounts of income over time. Not overnight. Nothing good comes quickly. You'll have to put in the work. But this is by far one of the best ways that you can make money online as long as you understand what you're doing.
Having something to sell will give you something to plan your content marketing and email marketing strategies around. Let’s say you want to sell a full recipe book for the keto diet. So, you publish a post on your “Top 5 Hacks for the Keto Diet” and offer a seven-day keto breakfast plan as a lead magnet to attract subscribers to your email list. You send the breakfast recipes to your leads over a period of seven days and advertise your book at the end of it.
Consistency and success go hand in hand. They have for centuries, from the publication schedules old newspapers used to the publication schedule you use today. For example you see it in TV with weekly episodes. You see it in magazines with monthly issues. You even see it in sporting events with weekly games. Some of the most successful blogs use a posting schedule.
Once you've built your free offer, you need to create a value ladder. What will you sell on the next step up? Create your own digital products if you're serious about earning a real income from your blog. Decide on the next sale or dollar amount such as $99 on the next step, $499 on the second, $1,999 on the third, $9,999 on the fourth, and $24,999 on the fifth.
Google pays acute attention to the length of your articles. Short articles are called “thin” content. They generally tend to be 500 words or less. Even sub-1000-word articles are largely a waste of your time. Why? You can’t compete in the beginning with thin content. Unless you have an existing audience, which takes time to build, you need content that packs the value-punch.
Your SEO strategy should start with the basics. Make sure your website is optimized for speed and mobile devices. You can also install a plugin like Yoast SEO to help you set up a sitemap and get your indexes, keywords, meta titles and meta descriptions in order. You should learn how to perform proper keyword research after that as well as how to use those keywords in your posts. After that, you can learn about more complicated SEO techniques, such as white hat link building and brand building. Of course, creating unique and valuable content will help with this as well.
I still remember the beginning days of building this blog. I worked tirelessly for 60 to 80 hours every single week without fail. In the beginning, I saw a trickle of traffic that amounted to maybe 20 to 30 visitors per day. That number multiplied by about a 100 after approximately a year and a half or so of grueling hard work. And since then, it has climbed significantly for one reason and one reason only: consistency.
Sometimes this means they post once a week while other times it means they post on the same day of every week. Some even post multiple times a week, but it all depends on how much quality content you're able to produce. Consistency isn't all about your editorial schedule, either. It's also about the type of posts you publish as well as the intros and outros you use for every post. It's even about the styles you use on your blog for fonts, images, buttons, colors and more.
These are certainly stark and sobering insights! I’ve only added some content to my travel blog fairly recently. Travel is certainly a saturated area, but on the flipside I guess it also has broad appeal. This brings me to ponder point 10 – positioning. I have some ideas and some strategies in my head, but will mull over this. Yaro, by providing the authoritative insights that you (and others) do, how much do you think these insights have been responsible for raising market sophistication across the board? Do you think that this creates an ever increasing base standard for success? (notwithstanding the point that you make above that the market is growing). The impression I am left with is that where large amounts of competitive quality content exists (i.e. most fields), it is those that harness the lessons that you (and other experts) provide, in combination with their own original tactical strategies that will prosper. Your thoughts?
I guess what I’m trying to say is that even though conversions is what you should be focusing on, maybe not so much at the beginning? Because it was very hard for me to make my first conversion, and on top of that my conversion didn’t pay me anything until I had a few more conversions, so it was a long process. Now I am getting a small amount of trickling monthly income, but it took me a long time to get to this point. I’m still far from where I want to be, but when I get an increase in traffic I feel encouraged. I’m sure part of it is because of the industry the blog is in, but other industries may be similar.
Consider a free blogging service. Many people opt to create a free blog using popular services such as WordPress.com or Google Blogger. This is a good option for people who aren't familiar with web design, don't want to pay for their own hosting, or enjoy the ease and stability that comes with these services. These services do have limitations on how you can make money using them, however, so make sure your blog won't break the terms of service.
The one constant with trends is they do not last. They are always based on a new technique or technology and follow an interest cycle. Since human beings by their nature move on to something different, new and perceived as better (and usually ACTUALLY better), if you are attached to any one trend, you are doomed if you don’t adjust and keep up with the times.
We use BYLT for our theme, a platform created by SPYR. They have a number of beautiful, simple WordPress themes to choose from, and, in fact, you can purchase the same theme we use if you like. Simply go to their site and find the theme that best fits your desired aesthetic. BYLT’s themes are feature-rich plus, once you buy your theme, you will have the same team supporting your work that we trust to support ours.
I would like to work from home and am looking into blogging. I literally have no idea what I’d write about (I’m interested in several different things that are not related to one another) and am assuming I’d need sponsorship to actually make money. Since I know what assuming gets me, I am doing my homework before I do anything else. Thanks for all the info and any other advice is appreciated.
After having this realization, I started going out and pitching other similar (non-competitive) startups and online brands that clearly needed more business-related content for their blogs... and over the course of the next year, I continued to slowly double the prices I'd charge per article. I'd add new "extras" as time went on and I built a larger community & brand for myself too—always experimenting with my offer to see what clients would pay more for.
Unnecessary plugins. Go to Plugins > Installed Plugins. You’ll see a list of plugins, all of which I delete (the only plugin I might keep at the beginning is the Bluehost plugin). A plugin must be deactivated before it can be deleted. So, if you hover over a plugin you may have to choose “Deactivate” then repeat the process to see the “Delete” link. As I explain later, plugins can slow your site down and make things glitchy so I use them very sparingly. I only add a plugin when I have a clear reason to do so. I’ll give my plugin recommendations in a bit.
Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates.