The next step in building a blog that will actually make you money somewhere down the road is to purchase a domain name. If you’ve decided what you’ll blog about, then you need to find a domain name that’s going to be harmonious with that. Pick a name that’s short enough to be easily remembered, but also keyword-rich enough to be applicable to your content.
As you'll see, my first year of blogging saw only about 9,000 total readers, but I wasn't really taking blogging seriously and I was still learning how to drive traffic. In my second year, you'll see traffic begins to pick up dramatically as I start to figure out who my audience is and which traffic strategies work best for me—that's when I started driving almost as much traffic per month than I'd gotten in my entire first year.
Focus your efforts on these keywords for now. Choose a big one that will take longer to reach, as well as three to four additional terms you're going to try to rank for. These should all be similar! Then, you're going to include these keywords in each blog post you make in various combinations. Always focus your posts on one term, and include the others only if they make sense. As you focus on these similar keywords the search engines will start to rank you more highly because your blog is tightly focused and relevant to what you're targeting.
If you’re 100% brand new to blogging, note that this book will not explain blogging basics in detail (i.e. there are no chapters on how to get started–that’s not what the book was created for). That said, it is a book I would recommend to brand new bloggers nonetheless as it will help set you up for success. And besides, you can always Google “what is a blog” later 😉
Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).
Now you’ve got many different options to start earning online. If you saw something that really interests you, try it out and learn more about it. If you’re really wanting to make a full-time income online, you need to be dedicated to learning how to do what you want to do. There are tons of free resources out there. You just have to search for them!
If you absolutely cannot find a dot-com domain, then you could opt for a different extension, but be careful not to make that extension country specific. For example, don't use .US or .CA or even top-level domains such as .info or .cc or .name because you simply won't get the same global awareness and appeal that you would with a dot-com domain name.
Okay, so if that doesn't dissuade you one bit, or you've already made the decision to start a blog, here's what you need to do in a step-by-step format. First, I need to premise this by saying that this post is largely based off of the WordPress blogging platform. It is not a step-by-step configuration guide to WordPress, but it does reference the system often.
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Selene, Bluehost has several different packages available. I believe to get the $2.95 rate, you have to pay for 36 months up front, but I am not 100% sure. Definitely check into it first and make sure it’s something you’ll be comfortable with before signing up. Alternately, you can look into Black Chicken hosting. Their rates are a little more but you can pay monthly.
My decision to learn how to start a blog and begin making money from it on the side of my day job, is what propelled me into building a six-figure freelance writing business with clients like LinkedIn, Zendesk, Google, Intuit and more. On top of that, starting a blog has helped me generate thousands of dollars in passive income each month and book interviews with some of the world’s top entrepreneurs for my podcast.
Make it easy for the person you are guest posting for. Don’t forget to edit and proof-read and perhaps even format the post before you send it to the website. Make it as easy as it can be for the website owner to just cut and paste the article and hit publish. I used to publish guest posts on The Positivity Blog maybe 6 years ago and I loved it when people did that. I did not love it when people sent me lazy drafts and hoped I would do the cleanup.
You can become a successful blogger if you are a good communicator. Some people think that a blogger’s work is over after writing the article. But they are wrong. The main work starts after the completion of the article. A blogger needs to promote that article on social networking sites and then he should also reply to all the comments he got on his article. You need a good communication skills for this. So improve your communication skills if you want to become a successful blogger.
Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
Anyone who's serious about building a blog and making money, needs to leverage Google's webmaster tools to see what keywords they're ranking for and any messages that would impact their ability to rank. This will also allow you to submit an XML sitemap and track keyword impressions along with click-through rates. This is one of the most useful tools for growing your site or blog through constant analysis of your efforts.
Responsiveness is a must: Responsiveness refers to themes that make sure your blog looks as good on a laptop, as it does on someone’s smartphone. Today, more and more people use their phones to read blogs and depending on your audience, that number could be 50% or higher (like mine is). Google also favors mobile-friendly websites and ranks them at the top of their organic search results. If you’re not totally sure whether a theme is mobile friendly or not, copy and paste the URL of the theme’s demo page into Google’s Mobile Friendly Test page. (This test will almost always show some warnings. But major red flags to watch out for are text too small or content wider than screen.)
On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example, “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images, and content plus the free themes and you have a winning combo.
One criticism: I bought the print version, and there are a few illustrations there that were obviously done in color for the e-Book version, but they wind up in black-and-white in the print version. Surely it could have been easy enough to change the way these illustrations looked in black and white to optimize it for the print book e.g. using dotted or dashed lines, or more strongly contrasting shades of gray? I felt rather frustrated at that. However, it was the only problem I encountered (it only affects literally a few small things) and it was not a major drawback. I still give the book a full 5 stars, it's still great despite this minor issue.