Of course this is just my own personal interest, you may be a keen amateur photographer, a budding cake decorator or want to write about travelling across Australia. So, carry out your research online by looking at different websites in Google and even on social media sites such as Facebook or Pinterest to see where the money making niches are, where the people are and if these niches are growing or shrinking. It will save a lot of heartache later down the line.
Although I do think conversions are the most important thing I can recall when I first started out one of my sites and I was starting to get regular daily traffic of around 10 uniques, and then I had one day that spiked to 200. That was a very encouraging day. Just seeing that traffic spike gave me confidence and a drive to work harder towards my next goal. I had not made any conversions yet, no money. However, seeing that my hard work was doing something was very encouraging.
When you start a blog to make money you often forget that it will require patience – but if you’ve been at this a few months and still aren’t seeing any income, you may be making one of these very basic mistakes. Lesson 13 will go over identifying your problem areas and provide some solutions to help you conquer these issues and start making money with your blog!
It will depend LARGELY on what kind of traffic you can drive to your blog. Profitable blogs have readers. There’s no way around that. (If you are struggling with traffic, I LOVED – and by loved, I mean have read twice and will read again – Lena Gott’s Traffic Transformation Guide. She details how she went from 17k pageviews to over 400k pageviews in ten months!)

I want you to have realistic expectations, though. Those results are not the norm. My first month of monetizing my blog I made several thousands of dollars. But that occurred after I had been blogging for eighteen months. But do the math – I’m estimating my business will earn six-figures in ** the second year**. And I’ve never monetized a blog before!
Custom themes are created by an individual developer (coder and designer, or agency) who will either customize an existing theme or create a brand new theme for you. While coming with clear-cut advantages, they are not the ideal choice for a beginner blogger due to their high cost. Prices to customize a theme, range from $500 to $2,000, depending on the features you want.

W3 Total Cache – Absolutely essential. This is a plugin that will make your website load faster and put less stress on your hosting account. It's very important to have it to prevent your website from crashing when one of your articles or other content goes viral on social media or is mentioned on a popular website and many thousands of visitors may pour in quickly.
It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there as well.  Better yet, it has now been updated with even more valuable information–25% more content–and this expanded 2nd edition is available in both a Kindle and Paperback version!
Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!

If you’ve gone with a self-hosted WordPress site like I suggested, you’ll have literally thousands of amazing free and paid theme options at your disposal. Plus, once you buy a theme (which are relatively inexpensive investments) like the one I use for my blog here, OptimizePress, you'll own it forever and get all the benefits of excellent support and customization options that come with premium WordPress themes.
Most people that start a blog might not understand what they're in for. They might not fathom the amount of work that's waiting for them. Sure, gone are those 9-to-5 hours where they need to sit in a cubicle with their heads down or in some office on the 12th floor in a corporate building in some business park, but so is the guarantee of any semblance of pay.
Facebook – Depending on your niche you can expect to pay about $1 per click to your blog, but there are many variables that can influence how much you will pay. Depending on the nature of your business this can provide some excellent ROI in terms of initial sales, but the main focus of this ad campaign is to get people to your blog. Wow them with your content and get them to opt-in to your email list for more updates.
These pages are all pretty standard, but they’re also a great way to have some fun and let your readers get to know you. In fact, I use my About page to not only introduce who I am and tell my story, but also to explain my value proposition (for potential clients looking to hire me as a freelance content marketer) and show off some of my recent achievements.
But until that moment where you've written 10 posts, you haven't yet proven to yourself or to anyone else that you actually have what it takes to be a blogger. You're just going to be one of those people who writes a couple of blog posts and then fizzles out and doesn't do anything. There are so many of those people in the Internet- don't add to it.

The process of customizing your blog will take some time (probably a few days), but it’s super easy and fun, and no professional designer is needed. In fact, when I did my site redesign this year, I purchased a theme from StudioPress. I can't tell you how much I love it, it's so easy to modify, and it only took a few days to get everything into place.

Protip: A quick way to tell if others are making money in a particular topic or niche is to do a Google search. Do ads show up at the top of the search results when you type in main keywords for that topic? If so, people are making money in that niche (otherwise they wouldn’t spend money on advertising) and there’s potential for you too. But do note, the absence of ads doesn’t necessarily mean you couldn’t make money in a particular niche. Dig deeper and you might find sites do make money but don’t choose to advertise on Google.
If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
Your SEO strategy should start with the basics. Make sure your website is optimized for speed and mobile devices. You can also install a plugin like Yoast SEO to help you set up a sitemap and get your indexes, keywords, meta titles and meta descriptions in order. You should learn how to perform proper keyword research after that as well as how to use those keywords in your posts. After that, you can learn about more complicated SEO techniques, such as white hat link building and brand building. Of course, creating unique and valuable content will help with this as well.
A great post, Ramsay, and great timing for me. I just went live with a coming soon page for my first website and blog that I plan to launch early next year. It’s great to read what your thoughts are on the future of blogging. I have to admit, I’ve been guilty of what you talk about in #19. I had planned to have my coming soon page up in October, but I was focusing on too many little things and got hung up. Now my challenge will be to not have the same thing happen with the main site.

Life experiences. Everyone has lessons they have learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations. For example, I recently helped a woman start her blog about being a fireman’s wife. She has a lot of experience and knowledge to share with others about this topic, and it has helped her connect with others in similar situations.Think about the things you have experienced in life. This could be related to your family (example: a blog about being a stay at home mom), work (a blog about experiences dealing with clients), or other life experiences (a blog about dealing with a troubling time such as a disease or divorce, or about a happy time such as preparing for a wedding or a birth of a child).
Although every work or profession needs to be disciplined but as a blogger when you work from home or cafes, discipline is your best friend. It should divide into writing posts, commenting on other blogs and social networking promotion. If you want loyal readers, then you have to post regularly on your blog. If you do not blog regularly, then you will lose your readers.

My decision to learn how to start a blog and begin making money from it on the side of my day job, is what propelled me into building a six-figure freelance writing business with clients like LinkedIn, Zendesk, Google, Intuit and more. On top of that, starting a blog has helped me generate thousands of dollars in passive income each month and book interviews with some of the world’s top entrepreneurs for my podcast.

So, in order to gain visibility, you have to go directly to the source. You need to tap already-established bloggers by offering them your great content with a chance to secure a single link back to your own site. Keep in mind, this isn’t about exchanging blog posts or links. No, do not do that. This is about offering to write for existing platforms that will help you build your own audience.
The major email services like Gmail, Yahoo, and AOL have made some recent changes that you need to know about. Going forward, you will need to have a domain specific email address that is connected to your custom domain. If you plan to send emails to your readers and you don’t have a domain email address, your emails are going straight to the SPAM folder!
With Bluehost, there are three hosting options to choose from, Basic for $2.95/month, or Plus or Prime for $5.45/month — these prices are only available through my link, normally it's $3.95 and $5.95 a month) If you have the funds, I’d suggest going with the Plus Plan, because you get more unlimited features; and as your website grows you can switch to a more robust plan.
Although we mentioned some free hosting options, the best course of action is to own your blog, especially if you will be using your own copyrighted material (articles, drawings, photos, etc.). Pay a small amount of money every month, about the same as a Starbucks coffee, and you will build your own equity. If you plan to sell products, services, music or anything else via your blog, then this is the best way to go. Many hosting providers can help you maintain an e-commerce blog.
This is an important one. If you don't know who your audience is, you don't know whether or not the content you're creating is truly having a positive impact in your niche. Sure, you can rely on keyword research and analytics to steer you in the right direction, and you should, but you should also consider forming a deep understanding of who your audience is, what they want and what problems they're facing.
Thanks for sharing the good article about blog startup. Its not an easy to maintain blog, I also started to writing an articles for my blog but still success is far from me but never give up. Your article is quite impressive and motivated for beginners even i also read whole article and your word inspired me a lot to improve my blog. You are my mentor now. Keep writing and keep smile always.
When I set up my hosting account, there were so many steps involved. I had to decide between a Linux or Windows account, then there was the whole separate c-panel, and FTP, that I was totally lost. Save yourself a headache and use Bluehost. They have made the process so simple, anyone can do it, no tech experience needed. Besides being simple Bluehost offers 24-7 support via phone, email, and chat — which you’ll want should you ever encounter a problem. They’re also affordable ($2.95 to $5.45 a month, plus a free domain), which is a huge plus if you’re launching your blog on a shoestring budget.
Susan Shain is the founder of Travel Junkette and runs her blog-based business while traveling the world. She started out like any other college student, struggling with so-called regular job interviews. Then she found seasonal work, which led to more travel. That’s when she knew she had to build a more regular and reliable income through blogging so she could keep on going as long as she wanted.

Make sure that you're always posting amazing content. The better your content and the more interesting your blog, the more people will link to it. There is nothing better than getting free links just because people liked what you have to say! Keep your mind on the SEO side of things, but also remember that you are ultimately catering to the needs of the people in your niche. If they like you, the search engines will like you.


The next step in starting a blog and eventually earning a healthy income, is to find a good domain name. Domain names are in high demand these days, and there are all sorts of new extensions available. However, I would recommend that you stick with the dot-com domain extension. If you can't find it through a regular search, try GoDaddy Auctions or another domain auctioneer.

If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog scottchow.com. You can also add your middle name or middle initial if you find your name is already taken. Or you could use a variation like “Scott Chow Blog” or “Blogging with Scott”.


If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.

Internal Linking. Internally link to other content on your blog to organize it better for web crawlers. In addition, aim to have other websites link back to your website (through guest posting, blog comments, or just by publishing quality content others want to mention on their own site) so Google and other search engines can reward you for being authoritative and rank your blog posts higher.
However, if you’re looking to build a business out of your blog or make money blogging, I would highly recommend some of the paid (yet still very affordable) options that I’m going to cover below. If you're on the fence about whether to use a free or paid hosting provider to get started... here’s why you should consider (an affordable) paid hosting provider:
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