If you're serious about succeeding with your blog, you need to build useful anchor content. It needs to be engaging, keyword centric, insightful, unique and well written. Don't write your content for search engines. Rather, write your content for humans while also paying homage to search engines and what they want. Simply put, it's a skill that develops over time with practice. It's also important to regularly publish your content on a weekly basis.
Hi Yaro, as usual a very strong and detailed post. Yes, nowadays it is very easy to get lost in the jungle of blogs. I think that if you plan to make a business with blogging, like I do, you first have to thoroughly study all the options available. And those options, as you just have mentioned, are ever increasing. Then there are people like me, who are artistic and thus more emotional, but also a bit introvert on the other site. I think the key to online success, or at least partially, is to literally start communicating with your future prospects. In the beginning that’s a bit scary, however I see a pattern emerging here. Talking to your prospects or subscribers is crucial for finding out what your audience is looking for with regard to both content and products. Even if you have a great sales funnel, it’s not of much use if you don’t know your audience well enough. This takes time, not only for yourself, but also for your future followers to accept you as their friend and mentor. It’s not only you who is shy, your audience is too.
Firslty thank you for sharing all this great info, so far everything you have explained has worked. However I am stuck on the “choosing my theme”, I am hesitant because I don’t know if I am STUCK with whatever I choose and at this point I want a longterm awesome working blog and website. Can I try themes out to actually understand what I want or do I just choose and then that’s it I am stuck with it. Most importantly I want to be able to add “ads” so I can make some income from my site, just to cover some of my expenses and time, but I have no idea which themes allow this and how do I find out. Frustrated and stuck in limbo for a couple weeks now. Thanks for your help
Thankfully Number 7. and 10. work really well for me because I am easily overwhelmed thinking about how I have to compete with all of the content and service providers out there. It’s just not my thing. I rather rock my little corner of the world and have a smaller, loyal following. As a consumer I prefer to devote my time and attention to someone who provides super-niched, rich, quality content on a less frequent basis than someone who just fills space because he/she is on a content schedule. Therefore, when email letters or blog posts do arrive it feels like a treat, and I trust that person more because he/she waited to write when inspiration struck and valuable content could be delivered. Furthermore, my own following is rather small, but it remains loyal. And, I’m ok with that. As my list has steadily grown over the past couple of years my open rate is consistently at 40-42% every month and many of my clients are annual repeats.
My understanding is that you have to subscribe/pay for the business version of Word Press in order to use any of the monetizing functions. I think you should clearly state this in this article at the beginning. I think there is a degree of bait and switch here if people are just signing up for the free subscription and then finding out they have to pay for a subscription to make money. I am ok with that, it just needs to be stated up front everywhere.
Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.
Protip: Back in the day, when there weren’t so many blogs online, you could almost pick any topic and run with it. Now, not so much. There are definitely niches that are really, really full and therefore difficult to break into. How do you know? If you can easily find several dozen popular blogs on the topic, you might rethink your topic. On the other hand, just because a niche is big doesn’t mean it’s a bad idea to choose it. After all, a large niche means there’s a market for it! In that case, you’ll have to find a really unique angle. Spend time watching the main players. Knowing your way around will help you fine-tune the “thing” that will make you stand out.
We use BYLT for our theme, a platform created by SPYR. They have a number of beautiful, simple WordPress themes to choose from, and, in fact, you can purchase the same theme we use if you like. Simply go to their site and find the theme that best fits your desired aesthetic. BYLT’s themes are feature-rich plus, once you buy your theme, you will have the same team supporting your work that we trust to support ours.
W3 Total Cache – Absolutely essential. This is a plugin that will make your website load faster and put less stress on your hosting account. It's very important to have it to prevent your website from crashing when one of your articles or other content goes viral on social media or is mentioned on a popular website and many thousands of visitors may pour in quickly.
Anyhow, the good thing is I think we can very reasonably expect a warning before anything like that happens. Enid Hwang (one of Pinterest’s top honchos) recently spoke at the AdThrive Summit and shared that Pinterest does penalize/look down on/treat any differently an approved API partner (like Tailwind) than it would someone who is manually pinning — this has been known for some time, it was just nice to hear them reaffirm it (any conjecture beyond that is merely a rumor).
I have a lot of great ideas, but most of them are just thoughts and theories, and it seems that no one would want to read about, even pay for, ideas in which I am not a complete expert on. My greatest talent, perhaps, is being a prolific writer. Otherwise, I’m more of a Cliff Craven I know a lot about some things, and some about a lot of things. How does THIS make MONEY??
Henry Croft launched GymTalk in March 2014. He turned his blog into a full-time job within one year. It earned 420,996 page views, received two fitness blogging awards, and earned $15,000 during that time. He started while still working a regular day job. Most of his effort went into developing a unique brand personality, following a strict content strategy, and even hiring writers to help him product top notch information.
“How to Blog for Profit is hands down the best blogging book I’ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy! This book is comprehensive, but not overwhelming, and packed with amazing information. And I don’t say that lightly. You see, by implementing the Pinterest strategies that Ruth suggests in her book, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!” -Crystal Paine @ Money Saving Mom
Before I looked down to see who the creator of the pin was, I knew it was going to be from Pauline Cabrera over at twelveskip.com. Without even realizing it, I had subconsciously begun to recognize her purple-themed pins with the crisp block font.  And I knew that those pins led to really good content, so I clicked on the pin and ended up reading her article.
The problem with an everything is free model to begin with is you set expectations at that level and attract people who don’t want to buy things. You need to go in with the mindset of what content will get me buyers now, not later, which means you make offers from day one based on very clear positioning from day one (or no one will buy). You still provide value for free of course, but it’s tied in with immediate offers so you can set a standard and begin seeing if you actually have a business that makes money.
Students, Professionals, and anyone else who desires to promote and control their personal brand should consider creating a simple WordPress website (a.k.a. blog). You have complete control over the content displayed and the information provided. Furthermore, when people use a search engine to look you up, your website will often be near the top of search results. This allows you to control your public image.
Make it easy for readers to browse – If you want more page views, you should make it as easy as possible for readers to read your other blog posts. It should be easy for readers to find your blog homepage, categories, tags, search bar, and so on. Also, I recommend including links in every single one of your blog posts, which helps readers easily find related topics.
17. Amazon – Have you heard of FBA? It stands for “Fulfilled by Amazon” and it’s getting pretty popular. Basically, you buy products (in bulk is best) and ship them to Amazon for them to store. When your products sell, Amazon packs them up, ships them out and sends you the money (after taking their cut). There are people making a full-time living from FBA, while others just do it for some extra money.
Take the time to build your automated sales funnel. There is so much involved with sales funnels, but the basic premise is that your visitors will show up to your site by discovering your content, drop into your sales funnel through an offer via your lead magnet or some other tripwire, and they'll then be led through a journey with drip-fed messages at some periodic schedule that will allow you to sell your products and services on autopilot.
Hi Betsy, thanks for stopping by the blog. Yes, you can start a blog for free, but as I mentioned in the post, you’ll have a much better chance of success if you do go with a paid host. However, the investment is minimal. I have been earning a significant income through blogging that has allowed me to stay at home with my kids since about 2014, so I can say yes, it really does work. I hope you’re able to find the at home job you need!
Hi Mary Joe! WordPress is just the platform that you use to create and publish your blog posts. They do not pay bloggers. So, I’m guessing you may have been signed up with an ad network or affiliate program where you were earning income. Some of the most common are Adsense and Amazon. However, there are many thousands of options out there for earning an income blogging, so you’d really have to go back to your blog and check if you see whether you were working with a particular company. One thing I can say in general is that some companies have a minimum amount you must earn before they will issue a payment, it would be anywhere fomr $10 to $50 or so. If your earnings were below that threshold, then that may be why you haven’t been paid. Also, make sure to check that you have given them your up-to-date contact information. I hope you’re able to make a go of your blog as a source of income soon! :)

Be aware that many blog hosting services only allow their proprietary contextual ad service, and may shut down your blog if you use one not made by the host company. If you are hosting your own blog, you should research contextual ad services and choose one that shows appropriate ads. Some allow pornography or other ads that may not be suitable for your blog.
Create and customize your blog. If you are using a free service, there should be a tutorial to guide you through the initial steps of setting up your blog, as well as a forum for people to ask questions. If you are hosting your own site, you will need someone with web design experience to customize your blog, or you can use software such as WordPress.org to use the same structures available at free services.
Add Value. Your blog must add value to its readers’ lives. You want to help people solve problems. This is the only way you will get great quality readers to your site (and keep them coming back). Adding value is the only way to get someone’s long-term buy-in. We both learned this after a decade of leading and managing people in the corporate world. With everything you write, it’s worth asking: Is this adding value?
Hi Adeola, With BlueHost there’s not a free option. You can setup a blog for free on WordPress.com or Blogger.com — but you’re limited in how you can monetize. You also end up with a domain name like: beautyblog.wordpress.com instead of beautyblog.com. You can switch to the paid option later down the road — I’m not sure how difficult it is to make the transfer.

26. Services – You can offer a paid service, such as life coaching, blog coaching, goal setting or financial planning. Just be sure to investigate all the legal implications and make sure you’re not claiming to be a professional if you’re not one. With a service like this, you’re basically using your blog to sell yourself. You’ll need to convince people that you’re worth buying and then be able to back up your claims once they purchase your service.
Thanks so much for this great post! I’m a new stay-at-home mom and was researching jobs I could do from home (so I could stay at home for the longterm!) and I kept coming back to blogging. I have read and re-read your post multiple times and downloaded Ruth Soukup’s book; so good! I feel like I’m much more set up for success and not floundering in the dark! I would love any feedback on my website!
There are dozens of such affiliate marketing companies out there – they work by acting as an intermediary to even bigger companies (Walmart, Target, Lowes, you name it…) and drive sales to those advertisers. Some of the bigger affiliate marketing companies out there are, FlexOffers, Commision Junction, and ShareASale.  We are on all of them, but have had the most success so far with FlexOffers.
Exactly! I’ve heard the analogy from many different people that you really just need to be one step ahead. It’s kind of like the model of discipleship. The people who are ahead in a certain aspect can help those who are a step behind, and hopefully you also have someone ahead of you to look up to and learn from. I hope you’ll come back and update me when you start your blog Kim!

Linking to other websites is a great way to make friends and provide value to your readers. It shows that you know your stuff and are not afraid to mention the “competition”. However, every time I want to include a link, Yoast says: “you’re about to link to a website that’s ranking for the same keyword you want to, are you sure you want to do that?”
This is where having a clear content calendar becomes so important. If you can spend a couple hours each month mapping out all the posts you want to write, you’ll always know what you should be working on and when it’s due. This can be in a simple Google Doc like the one in my free blogging course, or by using a tool like Trello that lets you track posts through the whole process from idea to writing to published and promoting.
When Jeff and I started blogging about finance and investing last year, we knew that you could use a blog to generate income but we wanted to focus on building a library of content first, before we looked at ways to generate additional revenue. We wanted to focus on growing on a local level here in Virginia and then scale up and look for opportunities to make moves online.
And that’s totally fine (hint: I don't either)! There are some incredible free blog photo and design resources you can use to enhance your posts, even if you’re not very design-minded at all. You can even just use product screenshots throughout your content, depending upon the subject matter—take for example my recent article about the best CRMs for small business.
Salaries for bloggers vary widely. This report from Glassdoor shows ranges from $19K to $79K a year for the title "blogger," while other sources say the 14% of bloggers who earn a salary make, on average, $24K a year (or $33K for corporate bloggers). Likewise, freelance bloggers can make anything from under $10 a post to $100 or more for a relatively short post.
If you’re 100% brand new to blogging, note that this book will not explain blogging basics in detail (i.e. there are no chapters on how to get started–that’s not what the book was created for). That said, it is a book I would recommend to brand new bloggers nonetheless as it will help set you up for success. And besides, you can always Google “what is a blog” later 😉

In order to build a platform, you have to be consistent in your value delivery. You can’t go cold for weeks and months on end. You need to stay in front of your audience. They’ll be actively checking back for updates from you, so don’t let them down. Get out there and over time, you’ll see an exponential rise. Just don’t expect it to happen right away.
I’d like to start a blog, I feel it’s easy but with all the info don’t know where to start. The goal is to have fun with it and earn potential income. How do I come up with great topics people would go for. I tried this kinda before but didn’t complete process. It gave me headache 🤦🤦. By the way thanks for your blogging education. Very informative..😊
Selene, Bluehost has several different packages available. I believe to get the $2.95 rate, you have to pay for 36 months up front, but I am not 100% sure. Definitely check into it first and make sure it’s something you’ll be comfortable with before signing up. Alternately, you can look into Black Chicken hosting. Their rates are a little more but you can pay monthly.
The easiest PPC method to get started with is Google AdSense. However, in order to make any kind of decent money with display ads, you’ll need quite a bit of traffic. And by the time you get that much traffic, you’ll make more money going with an ad management company like Mediavine (minimum of 25,000 monthly impressions) or AdThrive (minimum of 100,000 monthly pageviews).

With personal finance software you can schedule automatic payments and transfers between all of your imported accounts. Automatic transfers will help to make sure you have the necessary funds in the right account to ensure all bills are paid on the appropriate date. Late fees are annoying and do nothing but cost you money. It’s time that you said goodbye to them once and for all.


Even back in 2009 people were telling me that traffic isn’t everything, and traffic with no business model doesn’t make money. I heard it but didn’t really grasp what it meant. Big numbers are attractive and gratifying. I’m on the right path now but I spent almost five years missing the chance to cater to my biggest fans instead of reaching for more.
Thanks Zee! It’s definitely an investment- more so in time rather than money, but it’s definitely worth it. Once you get things up and running (super easy with Bluehost), it’s all about building up your following and increasing your reach- both of which have basically unlimited potential (which means theoretically unlimited earnings potential). No better time to start than now!
You’ll Become a Better Thinker – blogging forces you to think, research, and then type your thoughts into the computer. It’s much more involved than I just made it sound. Try writing for 5 minutes without stopping if you don’t believe me. It takes critical thinking and concentration. You will think deeply and with more clarity as you practice writing.
Mass appeal to a large audience is the goal of any blogger that starts a blog. While saturation into the marketplace is difficult any way that you slice it, starting with a smaller audience won't help you. If you want to write about resume writing skills, for example, you might want to take a broader approach of larger business or employment skills and information.
Most bloggers actually welcome the advance to create great content for their platform. So you shouldn’t be shy in at least trying. There’s no harm in trying. If you succeed, then it will be a big win. If not, continue to network and add value on your own, and eventually, as you build it, they will most certainly come. Just don’t expect it to happen quickly or easily.
So let me start out by answering your first question: where does the income come from? I go into this in greater detail in my How to Make Money from a Blog post, but it sounds like you’ve got the idea. My main source of income is through ads, but I also earn money through my books and courses, affiliate commissions, my Etsy store, and occasionally sponsored posts.

i know that blogging is a super duper work but getting success in it is too difficult and in it i am struggling 1.5 year and i am get only 16.2 $ during 1.5 year . now i am too upset in blogging but after seeing other bloggers i am continued my journey in blogging . and now after seeing many article just like your i made idea for making a blog on wordpress
Hi Jamie, the article is very helpful. I have a question though…I searched several niches on Google Trends. they all show between 75 to 100 searches. That makes it difficult for me to choose. I blog about many things within the lifestyle category. Do I really need to pick a niche? My goal is to be a social media influencer. I’m a practising artist though.

Why? While there are other platforms for blogging, WordPress is the most mainstream, with nearly 100 million installations to date. Yes, that's a lot of blogs out there. The fact is that there are approximately 1000 websites being created every minute of every day, with a large majority of those being blogs. So if you're starting a blog, you're likely starting a WordPress blog.
On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example, “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images, and content plus the free themes and you have a winning combo.

Thanks for this really easy-to-follow guide, it was a great help installing my blog. However, I have the same problem as Ellen above. I set up my domain name successfully and installed WordPress. Got an e-mail saying that the WordPress install was successful (as shown in your guide). But when I want to log in to my admin URL it says that the website is not available! and it’s been like that for the last 2 days. Do you know what to do?
Thanks, I’m 59 years old and at a point in my life that I believe I’m starting to understand the meaning of life. Though this understanding is still in its infancy I think I’m ready to start asking some questions. Is it plausible to have a Blog that explores is subject matter and do you think it would be interesting to others. I’ve not written anything since high school but on my way home from work I had a Moment of clarity and then this idea thank you for your time.

These “old men” to me at the time, also have their mentors who came before them. I remember listening to interviews (and you still hear this today), and names like Jay Abraham, Dan Kennedy and Gary Halbert were mentioned as the pioneers before internet marketing, back when direct response was all about paper sent in the mail, or full page ads in trade journals or magazines.
Leaving Work Behind is proudly affiliated with Bluehost. Naturally, we recommend Bluehost over other options because we’ve had good experience with it. We should divulge we also get a few dollars every time anybody signs up for their service through our links. Not only that , Bluehost comes highly recommended by the team over at wordpress.org, the blogging platform you will be using.
With practice and a little effort, you can easily build your base of fans and followers. As you become known as an expert in your niche, you can inspire, encourage and help your followers make a difference in their own lives. Along with your blogging journey, you will make new friends and connections throughout the world. If you like to travel, that means a lot of couches are available for you to snooze on while winging your way around the globe!
Thanks for sharing the good article about blog startup. Its not an easy to maintain blog, I also started to writing an articles for my blog but still success is far from me but never give up. Your article is quite impressive and motivated for beginners even i also read whole article and your word inspired me a lot to improve my blog. You are my mentor now. Keep writing and keep smile always.
Consider “bonus content.” For example, if you run a podcast on your blog, you might consider having the standard episode available for free but a longer version or additional content for a small fee. Dan Savage’s extremely popular “Savage Lovecast” runs on this model, where standard episodes are free and “magnum episodes” (longer, with no ads) are available for a subscription fee.[61]

I recently hit my 5 year anniversary at my current job it got me thinking about what I actually want to be doing with my life. I’ve flirted with the idea of starting a blog for a few years, but it’s scary! You mentioned that not only is blogging a great way to communicate, it can also help you to become a better person and a better writer. I love a good opportunity to better myself, and I think I might have to give it a try!


Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).
I would like an response anyone, preferably from the author. I used to write a Blog and would like to start again. My previous Blog was hosted by WordPress. I was paying about 29.00 dollars a year for many years, but all of a sudden it jumped to about 150.00 a year. I tried contacting WordPress about this unexplained huge increase, but they chose not to respond. Since you recommend using WordPress, how can you assure me they will honour their promises, and when they don’t, what can I do?

Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest blog post. But a successful blog can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.


Sign up for affiliate marketing. Affiliate marketing is a very popular way of monetizing a blog because it capitalizes on your readers’ trust of you. If your posts always deliver quality content, then your audience is more likely to trust product or service recommendations. You can provide links or recommendations to relevant products and get a commission from any sales driven by your blog.[44][45]
Answer questions people interested in your niche are already asking. I sometimes check out the most popular questions about personal development on huge sites like Reddit and Quora. They can often give you a good idea of what questions people are really interested in finding answers for. And so you’ll find some really good topics for your next posts or podcasts.
For example, if your hobby is cooking, start with the different categories of recipes you enjoy cooking: Baking, Grilling, Vegetarian, Gluten Free, Beef, Chicken, Crockpot, Budget, Exotic, etc. Then break it down from there: Baking: Cookies, Pies, Cakes, Breads, Quick Breads, Baking Tips, etc. If you’re not coming up with enough categories, sub-categories, and topic ideas, it’s probably not a sustainable topic for you.
Great article. I recently came back into blogging. I hadn’t realized how much I had learnt from my first attempt. Now with the new blog I started about a month ago, I am seeing an increase of traffic everyday which is quite surprising and very exciting. So I have been reading all over how to monetize a blog. Your article is excellent and in-depth. Thank you for sharing I will definitely be using some your advice. Blessings.

I can’t offer people a whole world of knowledge yet but what I can say is that if you have been spinning your wheels and not getting anywhere, press pause on your operations for a bit (not more than a week or two at most, doing nothing will also get you nowhere) and re-educate yourself with articles like this and re-work your tactics where necessary.
If you're serious about succeeding with your blog, you need to build useful anchor content. It needs to be engaging, keyword centric, insightful, unique and well written. Don't write your content for search engines. Rather, write your content for humans while also paying homage to search engines and what they want. Simply put, it's a skill that develops over time with practice. It's also important to regularly publish your content on a weekly basis.

Great article! I’ve been trying to set up a blog, but due to lack of funds I began on the WordPress free platform. Is it practical to keep developing content for that free blog and then transport it to a paid platform or should I begin from scratch on a paying site? And also, how much content should I have before I launch my blog? I’ve wanted it to be so perfect I’ve barely brought myself to write, even though I have so many wonderful posts trapped in my head, but they have to get out of there, I need to start! Thanks in advance!
This is such a helpful post. Thanks, Carly! My one big question is how do you do this (maintain and publish a blog) while being a stay at home mom? I would love to do what you’re doing more than anything. I have a two year old and another one on the way, and I feel like I absolutely have what it takes to be a blogger, but with how busy littles ones can keep you, I have a hard time imagining making it all work. I’m new to your blog. How often do you post? How many hours a day do you typically spend on the blog? (By the way, I noticed that you responded to the comment above mine at 12:20 am, that could be my answer–ha!)
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