Thanks so much for this great post! I’m a new stay-at-home mom and was researching jobs I could do from home (so I could stay at home for the longterm!) and I kept coming back to blogging. I have read and re-read your post multiple times and downloaded Ruth Soukup’s book; so good! I feel like I’m much more set up for success and not floundering in the dark! I would love any feedback on my website!
Start your search for a theme as soon as your WordPress platform is installed. The look and feel of your blog rely on the theme you choose. Your readers will first notice the overall appearance, before even taking a look at the content. Choose a theme that looks great, but also works for your unique content needs. The default theme that comes with your WordPress blog installed is Twenty Seventeen—while it’s a good starter theme, you’ll want to choose a theme that is unique and compatible with your niche.

Make money from home. Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a blog post and then continue to make money from it long after the blog post is written. I go into much more detail on how to blog for money later in this guide.
If you’ve gone with a self-hosted WordPress site like I suggested, you’ll have literally thousands of amazing free and paid theme options at your disposal. Plus, once you buy a theme (which are relatively inexpensive investments) like the one I use for my blog here, OptimizePress, you'll own it forever and get all the benefits of excellent support and customization options that come with premium WordPress themes.

– Project Payday is one of those sites that has testimonials of people who have earned thousands of dollars by getting paid to get trial offers. I’m not saying you’ll earn thousands, but it is legit and you can earn some extra cash. They assume that by paying you to do a free trial, you’ll either like the product and purchase it, or forget to cancel the trial and get charged for it. If you can keep track and cancel before you get charged (if you don’t want the product), then this is a great site for making some money.
A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.
With practice and a little effort, you can easily build your base of fans and followers. As you become known as an expert in your niche, you can inspire, encourage and help your followers make a difference in their own lives. Along with your blogging journey, you will make new friends and connections throughout the world. If you like to travel, that means a lot of couches are available for you to snooze on while winging your way around the globe!
“This book is an excellent resource for bloggers, especially bloggers relatively new to blogging (i.e. have been blogging for 2 months to a year or so) and that are looking to take their blog to the next level. Ruth gives you clear advice on how to build a solid foundation for your blog, and she does an amazing job of emphasizing the importance of that foundation and it’s role in helping you make a profit down the road. For Ruth, it’s more about lasting upward momentum than getting rich quick. And I love that! Additionally, Ruth’s advice is valuable even if you are not looking to monetize your blog, since many of the same qualities that make a profitable blog are also ones that grow your readership generally. It quickly becomes apparent that Ruth is all about quality, honesty, action, and organization. I feel like I have a much clearer picture of what kinds of items need to be on my blogging to-do list, and after reading I felt empowered to actually get myself in gear and cross those items off my list.
Personal finance software can go a long way in helping you to take control of your money and meeting your financial goals. It’s important to note, however, that some focus more on budgeting and expense tracking while others prioritize investing portfolios and income taxes. Explore several different programs and read reviews to find the one that’s right for you.
Are they spending many minutes on the page? Or, are they arriving and leaving quickly after 30 seconds or so. Keep in mind that your posts should be lengthy, so plan to write at least 1000 words per article or more. On this blog, I focus on a minimum of 2000 words per article. Not to be verbose. But because I know that value and engagement is delivered in length, not in brevity.

Of course this is just my own personal interest, you may be a keen amateur photographer, a budding cake decorator or want to write about travelling across Australia. So, carry out your research online by looking at different websites in Google and even on social media sites such as Facebook or Pinterest to see where the money making niches are, where the people are and if these niches are growing or shrinking. It will save a lot of heartache later down the line.


Personally, if you have the resources I would go for the second option. Not only does this tell readers who you are and if they’re in the right place. But it also gives you a chance to show social proof (that other people have recognized you as a thought leader). Of course, you might not have this right away, so it’s perfectly fine to just go with the first option.
Yes, that’s right Janelle. Bluehost is the hosting plan. I recommend a paid hosting plan for all bloggers. Your host’s server is where your website lives. WordPress is free, it’s the ‘software’ so to speak that you use to write your posts. Thank you so much for your kind words. I’m glad my site has been helpful to you! Please feel free to post here if you have more questions or email me anytime.
The tools you use to reach people constantly change and you always have new options – more than you can handle. If however you understand the fundamentals, you realize that your core values stay consistent. How you present your value and what distribution formats you use to deliver it to people, fluctuates based on what is working best at any given time.
25. Products – You can create your own product, such as an ebook or computer software. You would then use your blog as a promotion tool to get people to buy your product. As long as you create a legitimate product with a whole lot of value, you should be able to get some buyers, but like everything else with a blog, you’ll need the traffic to get the sells.

Ramsay, Over the years, your advice has helped me go from a blogging noob (even though I’d been blogging for years before I found you) to being able to launch a site that does what I want it to do and gets picked up in google searches within 24 hours – Wow! Thank you so much for all the knowledge you share. I just gave this post a tweet because I feel it is important to give back a little whenever I can… Happy Unicorn Day (9 April)! Lisa x


On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. In October 2004, Pyra Labs' co-founder, Evan Williams, left Google. In 2004, Google purchased Picasa; it integrated Picasa and its photo sharing utility Hello into Blogger, allowing users to post photos to their blogs.[citation needed]

If you're unsure whether or not you've written a strong headline, take it for a test drive by using the free headline analyzer tool from CoSchedule. It's super cool—you just paste in the headline you're thinking about using, and it gives you a score on a scale of 0 to 100 (with 100 being a truly perfect headline), based on their analysis of millions of headlines.
Although you shouldn't start a blog with the intention of optimizing it to oblivion, you most certainly should understand the fundamental principles of search engine optimization so that you pay attention to the key aspects that will impact your ability to rank on search engines like Google. Begin with Google's Webmaster Guidelines, and digest and implement that information. Learning SEO is a long and drawn out journey. You should always be increasing your knowledge and expanding your skill set.
Leaving Work Behind is proudly affiliated with Bluehost. Naturally, we recommend Bluehost over other options because we’ve had good experience with it. We should divulge we also get a few dollars every time anybody signs up for their service through our links. Not only that , Bluehost comes highly recommended by the team over at wordpress.org, the blogging platform you will be using.
Keep in mind that you’re not just building a blog, you’re going to be building a business and a brand. The more memorable you make your domain name, the more likely you’ll be to succeed with your blog. If it’s catchy and people can remember it, they might just come back to it over and over again as long as the content is great. But it all starts with a domain name.
Hi Ramsay Thanks for your excellent article! The only trouble is I impulsively signed up with BlueHost just before I read it and have ended up paying $7.95 per month for 12 months. I didn’t want to sign up for the 36 months – that at least would’ve been $3.95 per month. I also realize, after doing some reading, including your article, that I am not quite ready to launch my blog yet. Would it be possible for me to cancel with BlueHost and then sign up again later through you to get the good deal? I don’t want to find I’ve lost my domain name though. Hoping you can help! Thanks.

Building a Framework – Abby Lawson is a successful blogger and has written an ebook about starting a successful blog. It's FULL of amazing information, and it's affordable. She's a friend of mine (and we're in a mastermind together!) and I can honestly say that she knows her stuff! In her ebook, she teaches technical advice, how to write engaging content, networking tips, social media strategies, monetization tips, and more.


Thank you so much for this!! I have been thinking about starting a blog for a year now and somehow kept thinking how will I ever get people to read it. With the help of your post I was able to start my own blog! I promised myself I will not comment until I had something up and running. It’s very new and very small (only 3 posts up so far) but I would be honoured if you check it out. The entire credit goes to you.
Include keywords in important places. Include them in your blog post title, the large "headers" introducing a new section, the first few sentences of your post, and in links. Change your settings so each blog post's URL includes the title of the post, not the date it was posted. Try to make these as descriptive as possible to raise your ranking in search results and attract the right audience.
Time. Once you’ve learned how to start a blog, you’ll learn that blogging takes a lot of time, especially if you’re as neurotic as we are (we spent over eight hours testing the fonts on this site). And see those Twitter and Facebook icons in the header? We spent hours on those, deciding what was right for us). That said, once you have your design set up, don’t tweak it too much. Instead, spend the time on your writing.
AdSense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.
Blogging has to be one of the lowest risk investments you can ever make in yourself and/or your business. For less than $100/year you can try it and if you find out it’s not for you, you can cancel at no charge to you. HostGator offers such plans that start as low as a few dollars per month and scale up from there depending on your needs. For most of you, the most basic of plans will work until your web traffic begins to grow considerably.
Notoriety. Don’t plan on getting “Internet famous” right away. Not every site grows as fast as ours did, but that’s okay. The truth is that we kind of got lucky. We found a great domain name, we cobbled together a logo and site design that people liked, we write fairly well, and our content connects with people in a unique way. We didn’t start this site to become “famous” though. That’d be ridiculous. Our popularity came as a surprise to us, and it was a result of a little luck and a lot of hard, passionate work.
Hi Yaro, as usual a very strong and detailed post. Yes, nowadays it is very easy to get lost in the jungle of blogs. I think that if you plan to make a business with blogging, like I do, you first have to thoroughly study all the options available. And those options, as you just have mentioned, are ever increasing. Then there are people like me, who are artistic and thus more emotional, but also a bit introvert on the other site. I think the key to online success, or at least partially, is to literally start communicating with your future prospects. In the beginning that’s a bit scary, however I see a pattern emerging here. Talking to your prospects or subscribers is crucial for finding out what your audience is looking for with regard to both content and products. Even if you have a great sales funnel, it’s not of much use if you don’t know your audience well enough. This takes time, not only for yourself, but also for your future followers to accept you as their friend and mentor. It’s not only you who is shy, your audience is too.
Google pays acute attention to the length of your articles. Short articles are called “thin” content. They generally tend to be 500 words or less. Even sub-1000-word articles are largely a waste of your time. Why? You can’t compete in the beginning with thin content. Unless you have an existing audience, which takes time to build, you need content that packs the value-punch.
No you don’t pay both; WordPress is a free platform. What you’re looking at on the WordPress website is their hosting service costs. You’ll be able to upload WordPress directly from BlueHost. There are free options but you’re limited in how you can monetize. This post has some information on free options: https://www.theworkathomewoman.com/businesses-start-no-money/
This is an important one. If you don't know who your audience is, you don't know whether or not the content you're creating is truly having a positive impact in your niche. Sure, you can rely on keyword research and analytics to steer you in the right direction, and you should, but you should also consider forming a deep understanding of who your audience is, what they want and what problems they're facing.
It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there as well.  Better yet, it has now been updated with even more valuable information–25% more content–and this expanded 2nd edition is available in both a Kindle and Paperback version!
Now you’ve got many different options to start earning online. If you saw something that really interests you, try it out and learn more about it. If you’re really wanting to make a full-time income online, you need to be dedicated to learning how to do what you want to do. There are tons of free resources out there. You just have to search for them!
I wanted to let you know that this evening is the first time I have came across your blog and as I have many others I read through it. However, I’m not sure what it is about your particular blog but for some reason I feel drawn to it. A lot of what you have blogged about sounds so much like myself. I have wanted to start my own blog for a while (3 years to be exact) but being the procrastinator that I am, not knowing where/how to start AND racking my brain for a domain name has prevented it. I too, have a passion for writing. I always have. All the way back to Elementary school. I have many, many ideas for my blog and have had to hand write everything as I think of it. My dilemma now is coming up with a domain name haha. I have a binder with “my blog” topics, “layout” etc. I literally am just steps away…if I can ever decide on a domain name. Thank you so much for the inspiration you give and the passion you put into your writing…Unlike some blogs where the content is just as original as the next one I click on after it. I only hope to become half the blogger you are. Thank you for sharing this, it has helped!!

People who start to blog always thing of making money which tends them toward failure. In my opinion bloggers should choose the topic which interests them. They don’t think about making money. It’s about knowledge, try to learn more and don’t think about money stuff. There are many top blog topics to make money online but you can get success only with the topic you like to write on. Try to choose your topic for the blog. Making money is very easy, don’t think about it much.


What does it mean to deliver value? Either your posts have to be extremely informative, in that they teach people how to do something useful, or they need to be entertaining or provide value in another format. Your posts also need to be engaging. Don’t expect people to spend a lot of time or even share any of your content if your posts don’t deliver value and they’re not engaging.


This is such a helpful post. Thanks, Carly! My one big question is how do you do this (maintain and publish a blog) while being a stay at home mom? I would love to do what you’re doing more than anything. I have a two year old and another one on the way, and I feel like I absolutely have what it takes to be a blogger, but with how busy littles ones can keep you, I have a hard time imagining making it all work. I’m new to your blog. How often do you post? How many hours a day do you typically spend on the blog? (By the way, I noticed that you responded to the comment above mine at 12:20 am, that could be my answer–ha!)
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