Last year I focused for brief time on traffic again. Had a few weeks where I had tens of thousands of visitors streaming in. The result – lots of work for me and virtually no money. So I’m back to my original model. I agree with you that this is one of the biggest fallacies on the internet and one people seem to have a hard time letting go of – that the best focus is on building traffic instead of focusing on serving the people who are willing to give back.
Use social media. These days, if you’re not on social media, you’re missing out on major readership. Post a link to your latest article in your Twitter bio and ask for “retweets,” or link your content to your public Facebook page. Don’t just replicate the same content over and over, though. Use social media for quick, attention-grabbing posts and your blog for longer, more engaging content. The following are popular social media sites:[33]

Choosing an extension is also important. The extension is the “.com,” “.net,” or “.org” after a website. There are now dozens of extensions, but those three are the most familiar to English-speaking audiences and will drive the most traffic to your website. Unless you’re a non-profit or a similar type of blog, don’t go for “.org” -- a “.com” is the top choice, followed by “.net.”
How qualified are you? Good blogs convey a sense of familiarity and ease with the material. Excellent blogs usually have bloggers who are personally qualified to talk about their topics. If you can’t think of at least 25 separate posts off the top of your head about your topic, you may not have enough familiarity with the topic to keep your content going.
Thanks so much for this article and all of the links! I’ve been thinking about blogging for the past year. This year I started my Instagram page and just this week joined Twitter and Facebook as a means of (hopefully) expanding once the blog is underway. My first dilemma however, is the name! For the past four months, I have been @travelsandtantrums on IG (and the other platforms) however, I am thinking of changing that name as it began as a way of documenting our big family trip this year – I hadn’t counted on growth (as you talk about in your articles). Also, as our kids grow up, I hope that the ‘tantrums’ will subside – so, I don’t know whether to stick with what I have or to change to a more ‘family/reality’ name. It is catchy but is it relevant if we are not ‘travelling’ all the time? Hmmmmm. I’d love to know what you think!

These “old men” to me at the time, also have their mentors who came before them. I remember listening to interviews (and you still hear this today), and names like Jay Abraham, Dan Kennedy and Gary Halbert were mentioned as the pioneers before internet marketing, back when direct response was all about paper sent in the mail, or full page ads in trade journals or magazines.
Learn from other top bloggers: If you don’t feel ready to connect with other bloggers in your space, at least try to learn from what they’re doing. For Silas Moser, one half of Chasing Foxes told me, you should study people who are good at what you’re doing: “Look at what works for them and see how you can use it. So many people told us ‘you could never make money from a blog.’ But you don’t have to reinvent the wheel. There are tons of successful bloggers out there that you can learn from and see what they’ve done and apply that to your niche.”
Readers want to reach a goal. What are common goals people have? Have you set and reached some significant goals? Can you spell out how you did it and inspire others on their journey? Fitness and weight loss come to mind here, as well as getting out of debt. Pursuing big goals can be disheartening and lonely. Knowing someone else has been there does wonders.
As you can see there is no shortage of methods with regards to making money on your blog. While it might be tempting to try and make money right away, I would advise you to focus on getting a nice foundation built up. Offering services from day 1 can work out for you and bring in some clients, but as your blog grows you’ll find that your time is better spent making products.
If you are working with a 2-part system like Genesis, you’ll need to upload both the Genesis Theme Framework and the child theme of your choice. Again, read my post about choosing a theme for an explanation of this preferred type of system. If you try to upload your child theme and you do not have the Genesis Framework installed, it will not work. I recommend you upload the Genesis Theme Framework first, then repeat the process with your child theme.
Yes, that’s right Janelle. Bluehost is the hosting plan. I recommend a paid hosting plan for all bloggers. Your host’s server is where your website lives. WordPress is free, it’s the ‘software’ so to speak that you use to write your posts. Thank you so much for your kind words. I’m glad my site has been helpful to you! Please feel free to post here if you have more questions or email me anytime.

Pick a topic that you are passionate about. Even if you don't have a passion, writing about your daily life can make for a good read, depending how you word it. If you are going to blog about what you did today, make it interesting. People are looking for a funny story or your opinion on a debatable subject. They may not be as willing to read how you changed a lightbulb today. Using photos can help enhance the reading experience and engage readers more.

Lastly, don’t be afraid or too shy to integrate your personality into your brand, and yes, your blog is your brand. Consumers want to buy products from brands they trust, and there are few greater ways to form relationships with them than by sharing your own thoughts and personal struggles in your niche, showing more of yourself, and generally being as authentic and transparent as possible.
As you'll see, my first year of blogging saw only about 9,000 total readers, but I wasn't really taking blogging seriously and I was still learning how to drive traffic. In my second year, you'll see traffic begins to pick up dramatically as I start to figure out who my audience is and which traffic strategies work best for me—that's when I started driving almost as much traffic per month than I'd gotten in my entire first year.
My decision to learn how to start a blog and begin making money from it on the side of my day job, is what propelled me into building a six-figure freelance writing business with clients like LinkedIn, Zendesk, Google, Intuit and more. On top of that, starting a blog has helped me generate thousands of dollars in passive income each month and book interviews with some of the world’s top entrepreneurs for my podcast.
“I signed up about a month ago and set up a page with the help of Jennifer. She responded immediately and helped all the way to my satisfaction. I foolishly tried doing my 2nd site with WordPress/BlueHost on my own and was road-blocked, frustrated, and told that for $80 I could sign up for a training seminar because they “aren’t there to help with design” lol What was I thinking!!

Hi Anna! I love that you already know blogging is your calling! You’re totally right that there are many possible directions to go, but you won’t truly know which is the one that will make you most successful until you get out there and try a few things. Also, with practice, you’ll be much more likely to see posts take off. I don’t think you need to be afraid to start, though. As long as you start your blog off the way I’ve outlined in the post, you’re going to have such a great start. This is everything I wish I would have known in my first years of blogging that would have helped me become successful so much faster. You can do it! And I hope you’ll stop by and give me an update about how you’re doing as you do get started :)
How qualified are you? Good blogs convey a sense of familiarity and ease with the material. Excellent blogs usually have bloggers who are personally qualified to talk about their topics. If you can’t think of at least 25 separate posts off the top of your head about your topic, you may not have enough familiarity with the topic to keep your content going.

On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. In October 2004, Pyra Labs' co-founder, Evan Williams, left Google. In 2004, Google purchased Picasa; it integrated Picasa and its photo sharing utility Hello into Blogger, allowing users to post photos to their blogs.[citation needed]


Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. It was developed by Pyra Labs, which was bought by Google in 2003. The blogs are hosted by Google and generally accessed from a subdomain of blogspot.com. Blogs can also be served from a custom domain owned by the user (like www.example.com) by using DNS facilities to direct a domain to Google's servers.[4][5][6] A user can have up to 100 blogs per account.[7]
With personal finance software you can schedule automatic payments and transfers between all of your imported accounts. Automatic transfers will help to make sure you have the necessary funds in the right account to ensure all bills are paid on the appropriate date. Late fees are annoying and do nothing but cost you money. It’s time that you said goodbye to them once and for all.
“Do you want to monetize your blog? Do you feel like you need better organization techniques for handling all of the tasks of blogging? Do you just want to have a better handle on how blogging for profit actually works? Ruth delivers all the answers to those questions with a loving, honest big-sister voice. She doesn’t hold anything back. She shares all of her successes (and her embarrassments) so you can take your blog to a whole new level. Ruth’s ebook is a wonderful resource for future, current and established bloggers to maximize their strengths and improve on their weaknesses. She lovingly encourages while giving you the neccessary tools needed to tackle some of the most perplexing problems in the blogosphere.“
Bluehost will ask if you want to purchase a ton of add-ons to your package. We don’t think any of these are absolutely necessary, but you might want to consider privacy protection. It’s less than $1 a month, and it’ll keep your contact information private. Note, though, savvy searchers will know how to check this information, and if it’s anonymous, it could hurt your credibility.
Edit yourself. We know you’re ready to click “publish,” but take a minute to self-edit your work. (The Write Life has some great self-editing tips.) If it’s laced with errors, you’re going to lose credibility — and readers. Recruit a friend or family member to have a second look. If no one’s available, read your work aloud. This is a great way to view it from a different angle and identify areas that need polishing.

Direct Income – when I started making money from my blogs it was through ‘direct’ income streams. I put AdSense ads on my blog and promoted some products on Amazon as an affiliate and the more readers I had the more income began to trickle in (it really was a trickle at first). In time as my traffic grew this income grew and I was also able to experiment with other direct forms of income such as selling advertising directly to advertisers.


And, if you’re interested in starting a blog, you probably have a ton of ideas for posts you want to write. However, I can say from experience that those ideas aren’t always there. Sometimes running a blog is harder than it seems. And it can be incredibly hard when you run out of ideas, especially when you’re writing about topics you’re passionate about.
For many visionary novice bloggers, the world is not enough. The stash of free themes (more than two thousand themes are available on WordPress.org) does not satisfy their particular desire for look and feel. There are two other options you can take a look at, premium and custom themes. But they incur a cost, sometimes a tiny one, at other times a huge amount.
Learn about search engine optimization (SEO). The very basics of this is knowing which keywords to focus on. These are what people are searching for in the search engines, and how they might find your blog. Some of these keywords get a lot more searches than others get, so it's in your best interest to eventually choose the ones that do get searched for often. Keep in mind that these are often more competitive than ones that are searched for less -- but you might get lucky.
As you'll see, my first year of blogging saw only about 9,000 total readers, but I wasn't really taking blogging seriously and I was still learning how to drive traffic. In my second year, you'll see traffic begins to pick up dramatically as I start to figure out who my audience is and which traffic strategies work best for me—that's when I started driving almost as much traffic per month than I'd gotten in my entire first year.
Consider a free blogging service. Many people opt to create a free blog using popular services such as WordPress.com or Google Blogger. This is a good option for people who aren't familiar with web design, don't want to pay for their own hosting, or enjoy the ease and stability that comes with these services. These services do have limitations on how you can make money using them, however, so make sure your blog won't break the terms of service.
Sometimes I think we just need permission to do the things we love without having to make a living at it. So I'm giving you permission. I'm telling you it's fine for you to have a blog that gives you an outlet for your creativity, allows you to talk about things that are important to you and lets you stay connected to friends and family. You don't have to try to monetize your joy.

“No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books – LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!” -Danielle @ Busy Moms Helper

Blogs are wonderful tools to help people establish themselves as experts in a field or niche. We all have some kind of interest and expertise to share with others. If you’re able to produce great content and/or have a unique point of view on the topic, then be assured that your future audience will recognize it and reward you for it. With a bit of effort, you too can become an authority in your area of interest and teach others how to start blogging.
Sometimes I think we just need permission to do the things we love without having to make a living at it. So I'm giving you permission. I'm telling you it's fine for you to have a blog that gives you an outlet for your creativity, allows you to talk about things that are important to you and lets you stay connected to friends and family. You don't have to try to monetize your joy.
This relates to content marketing as much it does social media. You may see top blogs publishing blog posts, YouTube videos and podcast episodes every week while killing it on every social media platform imaginable. What you don’t see is the fact that these bloggers work full time on their blogs and hire employees or contractors to take care of the things they don’t have time for.
Narrow down the topics by reflecting on profitability and other goals. In order to make money, you'll need to find a niche that other people haven't filled already, but is still popular enough to attract a significant number of visitors. Also consider other factors, such as money you'd have to spend if your blog focused on reviewing products that you in turn would have to buy.
You can also strategically rely on traditional post formats to help you along the way. At the end of the day, as long as your information is interesting, relevant, and sourced reliably, you’re on the right track. Don’t be afraid to experiment, but keep in mind it’s smarter to break the rules on purpose than by mistake. Read and learn from popular blogs in your niche and try out what works best for them.
When you start a blog to make money you often forget that it will require patience – but if you’ve been at this a few months and still aren’t seeing any income, you may be making one of these very basic mistakes. Lesson 13 will go over identifying your problem areas and provide some solutions to help you conquer these issues and start making money with your blog!
21. Facebook – Facebook swap shops are great for selling things locally. It’s like CraigsList, but a little easier. You simply search for swap shops in your area and ask to join the group. Once you’re in, take a picture of the item, write a quick description with the price and post it. It doesn’t get much easier than that. You can generally expect to get about what you would get at a yard sale, maybe a little more.

It was only after following the example of some of my favorite bloggers (like Darren and Yaro), and some excellent advice from the Internet Business Mastery Academy that I knew I had to do something more than just blog to make some real profit. Soon after, I formed my LLC and leveraged the authority and trust I had earned on my blog to launch a profitable online business. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.]
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