Great article about the harsh realities of blogging. I started my regional movie reviews site in 2002 and did alright during the ‘golden years’ when just consistently cranking out content was enough to garner solid traffic numbers for the 2% conversion rate to mean something, cash-wise. I’m now in the tough process of overhauling the site for the new reality you’ve outlined, already creating supporting screening listings, as well as relevant video, audio ebook and other product content to extend my brand’s reach across different popular platforms. I think the biggest challenges I’ve faced are changing my old mindset about building email lists and selling advertising space versus social media and adding affiliate ads, and figuring out how to apply them in a smart fashion to grow the site’s income potential within the narrow context of what a regional movie review/reference site can be. The current ersa of adblocker as well as Firefox’s new anti-tracking browser hiding adsense and amazon ads by default doesn’t help either.
Making money with a blog is a slow process. You want to establish yourself as a thought leader first, then get savvy with marketing. That means you shouldn’t focus on search engine optimization (SEO) or linkbuilding schemes, or plastering 20 ads on your newly founded blog. You should focus on the things I mentioned above in point (3). If you have excellent content that readers love, you will eventually find ways to make money.
Selecting a good keyword can be helpful. Search engines function through SEO (search engine optimization), which ranks search results based on how many keywords they have related to the person’s search query. However, you don’t want to get so wrapped up in SEO that your readers feel your blog is generic. Developing strong brand identity is the best thing you can do to draw readers to your blog.
First of all, happy new year and once again you did a great job by sharing such a fantastic blog with all of us. It’s beneficial for everyone searching for this topic. I read many blogs on this topic, but the way you describe the things is really impressive. I just loved it. You make me feel proud that I am a reader of your blog. I read all of your blogs on a regular basis and honestly saying all of them are super awesome. Thanks for making such an excellent website for all of us and sharing such type of unique content. Keep sharing. I appreciate your work. Once again Thank You so much for this lovely post.
It was interesting to see the diagram wheel picture in tip one with all the different domains that are used. Self-hosted WordPress seems to be the most popular. Do you think it has to do with how you can customize it the way you want the most compared to the other domains? I’m wanting to start my blog of dancing. I sincerely appreciate all of these additional ideas to get my blog started!
If you can build a relationship with 10 early readers and work with them to pinpoint a challenge you're interested in building a physical or digital product for, focus next on repeatedly solving that problem yourself, then develop a plan of action for how you can personally help those 10 people solve that problem in their own unique situations as well. This'll be very manually at first, but that's necessary.
“Have you ever started a book that you just couldn’t put down? Ruth Soukup’s How to Blog for Profit is not only unforgettable, but undeniably one of the most practical and comprehensive books on blogging that is on the market! Ruth writes with contagious passion stemming from her years of wisdom in the blogging world, yet doesn’t leave young “small bloggers” like me in the dust. This book gives practical, doable steps to pursue your blogging dreams that might seem out of reach (right now), but that Ruth encourages can be made possible with dedication and hard work. The world of blogging is vast, but with concrete advice and “plan of action” steps at the end of each chapter, Ruth makes blogging (and earning an income to support your family through your blog) purposeful and possible.
A very good sharing! Referring to point 13 I’m keeping the existing customers as well as attracting the new ones. The reason I’m still attracting the new ones is because whenever I broadcast my newsletter I noticed that the sales (own product and affiliates sales) and Adsense earning were increased too. If I could double up my list this means I can double up all my earnings.
SEO friendliness: SEO, or search engine optimization, refers to how well Google and other search engines can find your information when people search for it. Some themes use bulky code that makes it difficult for search engines to read. And while no one expects you to inspect a theme’s code you should see if the developer has said it is optimized for SEO.
PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
If you can repurpose your content and put it on content hubs (sites that collect specific kinds of content), you will start to bring in readers from different sources. For example, SlideShare hosts professional content in the form of presentations, infographics, documents, and videos. Youtube is a well-known video-sharing website. Podcasting is another great way of repurposing blog content for iTunes listeners.
At the time of this writing, I’ve been blogging for only 1 1/2 years. And most of that time I spent on my podcast and writing my book – not blogging. And yet one day I realized – hey, I can make money blogging! The last time I published my monthly online income, my blog made $40,560.20.  You can find out more reading my income reports. And I don’t say that to brag, but to show you, you can do it.

This post is exactly what I was looking for as I start the new year. Back in my college years I would write for several different college lifestyle blogs and I vowed when I graduated I would keep it up…fast forward 3 years…still no blog. I’m not big on resolutions, but I really really really am going to make it happen this year. This weekend is dedicated to getting my blog set up and running! Thanks for this post!
It’s hard to get noticed when you cover topics on a broad scale. Everyone has their own set of problems, and every blog is trying to solve them. What you need is a niche that will help you target a specific market in the broader topic your niche belongs in. It’s important for you to define your niche before you start blogging or in the early stages of your blog, at the very least.
Great article Jamie! I’ve only ever used affiliate links on my blog but recently I’ve been getting a lot of text-link offers. A typical email will ask a link to be put into one of my articles (relating to the content or website they want to link back to) and they offer anywhere between $50-$150 per link. Given the nature of your article, I just wanted to check your thoughts on such offers. Are they legitimate or should I have red flags go up as I’d hate to think they increase spam or worse yet affect google ranking or break basic rules of website T&Cs. Again, I’m not familiar in monetizing via such offers and googling about it didn’t give me much info. Thanking you in advance.

Use a system like W3 Total Cache or WP Super Cache and turn on browser caching to ensure that you speed up the delivery of your webpages. In the beginning, this might not seem as important. But as you grow and your traffic increases to thousands of visitors per day, this will be critical. Use Google's Page Speed Insights to test things before and after the installation.


Hi Jessica, thanks for the advice! I have been setting up my blog over the last few days and written a few posts already. I’m really nervous to launch the site though so as of now only I have access to my blog. Did you wait until you had a good amount of material on your blog before publicizing it or did you start with one article and got more traffic as more material was added? Thanks!
Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.
I will be rocking my blogging in 2018! Back in the Fall of 2017 I rolled out a modern web site design and a podcast. I’ve also just done an evaluation of what worked last year and the areas where I fell short. I also found it helpful to examine those latter areas to understand why. With those in mind, I know where I need to focus my energy. I’ve even got two new products in the works (both in the editing phase). 2018, here I come!
I will read it and refer to it again but I'm still a little undecided about it. For one thing, this author has been SO successful that to have her level of success described in detail just feels overwhelming. She has all manner of assistants, a lawyer, a CPA, etc. on her payroll. It didn't make me feel inspired, like "I can do that, too!" It just made me think well, lucky you but right now I'd rather hear about what I as an individual can do. Also I kept waiting for her to talk about how the profit comes into the picture. Not that I wanted to ignore all the stuff you have to do to get to that point, I just wanted to hear about how it works because if you're telling me about all this difficult work I need to do, I want to see some money at the end of it. She did eventually discuss it but it took a while. And in saying all this, I've already had two blogs in the past. So if you are an absolute beginner you may want to start with something else. I also wish I'd bought it in paper (if it's available, I don't remember) instead of on Kindle, so I could highlight, skip around, and refer back to it more easily.
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