So let me start out by answering your first question: where does the income come from? I go into this in greater detail in my How to Make Money from a Blog post, but it sounds like you’ve got the idea. My main source of income is through ads, but I also earn money through my books and courses, affiliate commissions, my Etsy store, and occasionally sponsored posts.
Learn from other top bloggers: If you don’t feel ready to connect with other bloggers in your space, at least try to learn from what they’re doing. For Silas Moser, one half of Chasing Foxes told me, you should study people who are good at what you’re doing: “Look at what works for them and see how you can use it. So many people told us ‘you could never make money from a blog.’ But you don’t have to reinvent the wheel. There are tons of successful bloggers out there that you can learn from and see what they’ve done and apply that to your niche.”
Great article about the harsh realities of blogging. I started my regional movie reviews site in 2002 and did alright during the ‘golden years’ when just consistently cranking out content was enough to garner solid traffic numbers for the 2% conversion rate to mean something, cash-wise. I’m now in the tough process of overhauling the site for the new reality you’ve outlined, already creating supporting screening listings, as well as relevant video, audio ebook and other product content to extend my brand’s reach across different popular platforms. I think the biggest challenges I’ve faced are changing my old mindset about building email lists and selling advertising space versus social media and adding affiliate ads, and figuring out how to apply them in a smart fashion to grow the site’s income potential within the narrow context of what a regional movie review/reference site can be. The current ersa of adblocker as well as Firefox’s new anti-tracking browser hiding adsense and amazon ads by default doesn’t help either.
Show consistent, relevant postings over time. Google seems to favor domains that have had some time to age and that are going to be a good bet for their visitors. Remember -- Google's (and other engines') goal is to provide the best experience possible for the people who search with them. If your blog is going to be a good match for your search terms it will be easier for you to rank and stay there.
Find Your Niche. You needn’t have a niche, but it helps. When learning how to be a blogger, it’s important to ask yourself what you’re passionate about. Running? Cooking? Being a parent? Have you found your passion? If so, whatever it is, write about that. If not, then you must first find your passion. (Note: We generally recommend that people don’t start a blog about minimalism or the paleo diet or any other heavily saturated topic. But what we really mean when we say this is: don’t create a blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it.)
6) Consider the Commitment – Starting a blog will take more time than you probably imagine. If you plan on doing everything yourself, realize that it takes time to learn each little skill. You can spend forever trying to design the site and find the right plugins. Researching an article idea and typing it all up also takes time. Expect things to move a little quicker with experience, but it all takes time!
This is it! You just made a blog all by yourself. In fact, we dare say if you thoroughly read this entire guide you now know more than the average person does about starting a blog. But remember, starting a blog is easy – it only takes about thirty minutes of guided steps. It’s what comes next that will determine how successful you are when all is said and done.
It was only after following the example of some of my favorite bloggers (like Darren and Yaro), and some excellent advice from the Internet Business Mastery Academy that I knew I had to do something more than just blog to make some real profit. Soon after, I formed my LLC and leveraged the authority and trust I had earned on my blog to launch a profitable online business. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.]
This is very useful information for me as a beginner blogger. I figured to try blogging as a project while working on my MBA program online this year. I haven’t finished publishing my blog site yet. Still checking out some tips and advice prior to publishing. A bit nervous but after reading other new bloggers helps build my confidence. Hopefully I get the nerves to publish by end of January. As you mentioned, I ended up using WordPress.
Some blogs are focused on getting paid to provide links to news articles, company stores, or other third party websites. The most financially successful of these range from the Drudge, a blog composed almost entirely of conservative-leaning news links, to Smashing Magazine, a site that provides advice and product reviews to help software developers.
I actually think that the recent success of more bloggers paves the way for new bloggers – we’re joining a growing industry at the perfect time. More and more brands see the benefits of working with bloggers, more affiliate programs are being offered, more consumers are turning to bloggers as a the source of their information. Ad networks are getting more competitive.
There are thousands of blogs covering the same underlying topic. The only way your blog will grow is unique, valuable content. Content is still king in the digital world. You’ve got to have something of value to say or people just won’t listen. The most successful bloggers are considered experts in a given field, and they are paid well to share that expertise with their audience.
Ruth’s ebook is hands down the best blogging ebook I’ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy! This ebook is comprehensive, but not overwhelming, and packed with amazing information. And I don’t say that lightly. You see, by implementing the Pinterest strategies that Ruth suggests in her ebook, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!
If you just want to earn an income from writing, I would go the freelance route, like what Gina teaches. I can definitely see how it can seem too good to be true, but you have to look at these fields, either blogging or freelance, as a job/business. It’s definitely not a get rich quick thing. Those who become successful work hard, just as anyone in a more conventional job does. What I love about Gina is she is an incredibly hard worker. If you look at her story, she started out in freelance while working full time, so she was getting up at 4:30 in the morning and working weekends so she could grow her income. She was so determined. Her first month she made $805. Amazing!
29. Videos – This could be an entire section on it’s own. Many people have made money by creating YouTube videos. Evan of EvanTube is a kid and he has made millions by creating reviews of products that other kids his age would use. It’s not easy to get views into the millions, but once you do, you’ll start seeing some cash come in. Many bloggers have completely turned to videos to get their point across by starting a video blog.
Of course, if you’re launching a blog for personal reasons and have no goals beyond the satisfaction of writing, these don’t impact you. However, if you’re trying to make money from blogging, it is very important to set realistic expectations of the work involved. Blogging for money is a form of business, which involves a few costs. Thankfully, blogging is relatively cheap compared to most other startups.
What does this mean for you? How can you increase the authenticity on your blog? Be as authentic as you can possibly be. You don't need to write an autobiography on your About us page nor do you need to pour your heart and soul out every time you write a new blog post. You should, however, put enough personality and personal anecdotes into your posts so your audience knows you're all in this together.
Although every work or profession needs to be disciplined but as a blogger when you work from home or cafes, discipline is your best friend. It should divide into writing posts, commenting on other blogs and social networking promotion. If you want loyal readers, then you have to post regularly on your blog. If you do not blog regularly, then you will lose your readers.
The next step in starting a blog and eventually earning a healthy income, is to find a good domain name. Domain names are in high demand these days, and there are all sorts of new extensions available. However, I would recommend that you stick with the dot-com domain extension. If you can't find it through a regular search, try GoDaddy Auctions or another domain auctioneer.
I recently read a post titled Eulogy of a blog on Copyblogger, which sort of suggested the the “blog” has died, and probably suggesting to move on to a new form, that probably is more based on and leverages social media. Probably the blogging scenario is going to change like the markets did long back – from single shops to shopping malls, and people loved the transition. But the publishing aspect cant and should not die out, along with commenting. 🙂
“As a newer blogger, I have been wanting a conversation – a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a “plan of action” which is great if you are truly looking to improve your blog. I can’t wait to put her tips and ideas into action and watch my blog grow!“
How qualified are you? Good blogs convey a sense of familiarity and ease with the material. Excellent blogs usually have bloggers who are personally qualified to talk about their topics. If you can’t think of at least 25 separate posts off the top of your head about your topic, you may not have enough familiarity with the topic to keep your content going.
Define Your Ideal Readers. Once you’ve found your niche, you need to know who will be reading your blog. For example, we blog about living a meaningful life with less. Thus, our ideal readers are people who are interested in exploring minimalism so they can clear the path toward more meaningful lives. If you want to write about your newborn baby growing up, that’s wonderful: your ideal readers are probably your friends and family. If you want to write about restoring classic cars, that’s cool, too. Tailor your writing to your readers (whether it’s your family or local community or whoever else will read your blog).
How to Blog For Profit is like having a best friend or big sister guide you through the blogging process. With wit,wisdom, and the insight of someone who has been there, Ruth shares how she grew her blog, Living Well Spending Less, to over 1 million unique visitors per month, earns a full time income, and still is able to write about the things she truly cares about.
All you have to do is keep going. Rinse. Repeat. Again and again. Keep churning out great content and people will eventually take notice. Get social on social media and share your content everywhere that you possibly can. It's going to feel frustrating at first. I still remember the early days and just how painful it was to see a small trickle of traffic. But that changes over time.
That concludes our official list of the steps you should take to become a successful blogger, but let’s go over a few honorable mentions we couldn’t squeeze into the list. For starters, growing your email list is an obvious one. It’ll help you turn casual visitors into regular readers and eventually customers. Read our posts on how to create an email marketing strategy and how to start an email list for free for more information.
First of all, happy new year and once again you did a great job by sharing such a fantastic blog with all of us. It’s beneficial for everyone searching for this topic. I read many blogs on this topic, but the way you describe the things is really impressive. I just loved it. You make me feel proud that I am a reader of your blog. I read all of your blogs on a regular basis and honestly saying all of them are super awesome. Thanks for making such an excellent website for all of us and sharing such type of unique content. Keep sharing. I appreciate your work. Once again Thank You so much for this lovely post.
Add Value. Your blog must add value to its readers’ lives. You want to help people solve problems. This is the only way you will get great quality readers to your site (and keep them coming back). Adding value is the only way to get someone’s long-term buy-in. We both learned this after a decade of leading and managing people in the corporate world. With everything you write, it’s worth asking: Is this adding value?
If you aren’t part of an ad network then you are constantly searching for new companies to advertise on your site. This one was always a pain in the ass for me. I wanted to spend time making my site better, but if I ignored selling my ad space then I wouldn’t have money to continue to make my site better. You can join an ad network, but that means you are giving up a percentage of the revenue. Work hard to only get 50% of the money? Bleh.
Take some time and create a list of topics you’d like to write about. Then for each topic create subtopics. Example: Cooking – Gourmet Cooking, Gourmet Cooking on a Budget, Gourmet Recipes, Easy Gourmet Recipes, Gourmet Desserts, Gourmet Chocolate Desserts, etc. Next brainstorm specific article ideas for each subtopic. Make sure to write these down on paper — it helps to visually see the process.
If you start constructing your blog through wordpress.COM, you will likely spend a lot of time picking a theme and starting to write and organize your posts, only to discover that wordpress.COM does NOT support any ways to monetize your site. You can NOT place any adds on a wordpress.COM hosted site. Of course, that defeats the whole purpose of having a "blog for profit".