The problem is that in order to build your audience and increase the size of your platform, you need visibility. But in order to be visible, you need great content. However, if people can’t discover your great content, how are you supposed to build your audience? If you know anything about SEO, then you know that it’s the proverbial Catch-22 at the outset.
Other measurements of success can include traffic, user engagement, social shares and email subscribers, but it all depends on your business goals in actuality. Do you want to sell more of your own products through your blog? Your version of success is going to include a healthy amount of revenue from those products alongside a decent-sized email list and a high level of user engagement. Do you want to simply earn more revenue from your blog as a whole? Your version of success would include high amounts traffic and user engagement.
Best part about this book: the updated 2014 edition, which is what I bought. The blogging environment was a lot different back in 2010 - 2012 (and a lot easier back then), so I knew that books written back then would be out of date for me for now. Ruth's book was one of relatively few books that had been written or updated in 2014 and onward. Very well done, lots of non-obvious tips and tricks, and lots of clear explanation not just about HOW to do things, but WHY.
I’m trying to get going for the minimum cost in the first instance. So, my question; is it possible to have more than one blog (or niche) attached to a single website? I have been advised it will cost around £250 for a basic WordPress site (once you have domain, hosting, theme etc). I have done a lot of work with small businesses as an advisor and specialise in marketing. I’m considering offering online courses and e guides. however, I would also like to blog about my hobbies of walking and motor homing. It’s just where to start!
Thanks for an awesome step by step. I started by getting a domain and hosting, as per your instruction, but at the end of my registration page on Host Gator, I didn’t find the “Constant Contact” add on. Instead, I have “Get a Pro Email Address from Google” add on. How do I get this Constant Contact add on, and do you suggest me adding the Pro Email Address one? Thank you so much, and so sorry for such a noob question 😀
According to this definition, many news and big time entertainment magazines are all blogs now. At least, their online versions are! It may sound silly, but the takeaway here is that the word ‘blog’ doesn’t intrinsically mean something is reliable or not – it simply refers to a perfectly legitimate style of publication. Like anything, common sense is key. It is always a good idea to research the creator of the blog to check whether they have a good reputation for publishing solid information.
You'll want to track these influencers down and start sharing their content and becoming active in their communities to start gaining their attention. You may have luck by simply messaging them out of the blue, but it's not likely. Once you think you have their attention, you can try to reach out to them by asking them to promote something on social media, publish your post on their blog or link to a post of yours on their site.
Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates.
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