Hi Yaro, as usual a very strong and detailed post. Yes, nowadays it is very easy to get lost in the jungle of blogs. I think that if you plan to make a business with blogging, like I do, you first have to thoroughly study all the options available. And those options, as you just have mentioned, are ever increasing. Then there are people like me, who are artistic and thus more emotional, but also a bit introvert on the other site. I think the key to online success, or at least partially, is to literally start communicating with your future prospects. In the beginning that’s a bit scary, however I see a pattern emerging here. Talking to your prospects or subscribers is crucial for finding out what your audience is looking for with regard to both content and products. Even if you have a great sales funnel, it’s not of much use if you don’t know your audience well enough. This takes time, not only for yourself, but also for your future followers to accept you as their friend and mentor. It’s not only you who is shy, your audience is too.
Use social media. These days, if you’re not on social media, you’re missing out on major readership. Post a link to your latest article in your Twitter bio and ask for “retweets,” or link your content to your public Facebook page. Don’t just replicate the same content over and over, though. Use social media for quick, attention-grabbing posts and your blog for longer, more engaging content. The following are popular social media sites:[33]
I am a writer (freelance) of print production, which as we all know, is going the way of the dinosaurs. While your tutorial was helpful, I am a dinosaur. Please send me one link (I will pay a fee, if reasonable, but I only want to pay one fee…and this tutorial leads me (I am sure, incorrectly), to believe I must pay this and that for a domain , host, etc.

If you are using a free blog hosting service instead of your own domain name, you must provide high quality content with a limited number of relevant links or risk being shut down. If you are only interested in writing short, quick product reviews in order to earn money, you will need to host your own blog. Be warned that low-content, high-link blogs are a less reliable, though lower effort, way to earn money.


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Another great exercise if you’re trying to decide on a niche for your blog is to think about who your ideal reader is. This is the person most likely to visit your blog and get value from your writing. For me, the easiest way to think about this is to use myself as an example. If you’re writing about an interest, then you’re most likely your ideal reader.
Google Blogger supports advertising through Google AdSense, PayPal links, and limited affiliate links. If you use excessive affiliate links, fail to add relevant content when including affiliate links, or get paid to increase someone's search engine ranking, Google will move your blog much lower in the search rankings, greatly decreasing your audience traffic.[11][12]
At its heart, blogging is about sharing your knowledge with the world. Choosing a topic that you are passionate about makes the process of starting a successful blog so much easier. Writing about more than one topic is totally fine too. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your readers interested.
The official support channel is the Blogger Product Forum.[38] This online discussion forum, delivered using Google Groups, serves Blogger users of varying experience, and receives some monitoring from Google staff. "Top contributors" are community-members nominated by the Google staff who enjoy additional privileges including managing discussions and direct access to Google staff. There is likely to be a top contributor or other knowledgeable person reading the forum almost all the time.
An email list is a vital tool to blogging and online business. It helps you acquire site visitors and turn them into regular members of your audience. It also helps you connect with your audience, something you can do more effectively if you use your email list to segment them. The end result is more a consistent flow of traffic as well as more buzz when you're ready to launch your first product.
This relates to content marketing as much it does social media. You may see top blogs publishing blog posts, YouTube videos and podcast episodes every week while killing it on every social media platform imaginable. What you don’t see is the fact that these bloggers work full time on their blogs and hire employees or contractors to take care of the things they don’t have time for.

“This book is an excellent resource for bloggers, especially bloggers relatively new to blogging (i.e. have been blogging for 2 months to a year or so) and that are looking to take their blog to the next level. Ruth gives you clear advice on how to build a solid foundation for your blog, and she does an amazing job of emphasizing the importance of that foundation and it’s role in helping you make a profit down the road. For Ruth, it’s more about lasting upward momentum than getting rich quick. And I love that! Additionally, Ruth’s advice is valuable even if you are not looking to monetize your blog, since many of the same qualities that make a profitable blog are also ones that grow your readership generally. It quickly becomes apparent that Ruth is all about quality, honesty, action, and organization. I feel like I have a much clearer picture of what kinds of items need to be on my blogging to-do list, and after reading I felt empowered to actually get myself in gear and cross those items off my list.
The problem is that in order to build your audience and increase the size of your platform, you need visibility. But in order to be visible, you need great content. However, if people can’t discover your great content, how are you supposed to build your audience? If you know anything about SEO, then you know that it’s the proverbial Catch-22 at the outset.
As of late 2016, Blogger is available in these 60 languages[citation needed]: Afrikaans, Amharic, Arabic, Basque, Bengali, Bulgarian, Catalan, Chinese (Hong Kong), Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English (United Kingdom), English (United States), Estonian, Filipino, Finnish, French, Galician, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malay, Malayalam, Marathi, Norwegian, Persian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (Latin America), Spanish (Spain), Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, and Zulu.
Learn about search engine optimization (SEO). The very basics of this is knowing which keywords to focus on. These are what people are searching for in the search engines, and how they might find your blog. Some of these keywords get a lot more searches than others get, so it's in your best interest to eventually choose the ones that do get searched for often. Keep in mind that these are often more competitive than ones that are searched for less -- but you might get lucky.
Take some time and create a list of topics you’d like to write about. Then for each topic create subtopics. Example: Cooking – Gourmet Cooking, Gourmet Cooking on a Budget, Gourmet Recipes, Easy Gourmet Recipes, Gourmet Desserts, Gourmet Chocolate Desserts, etc. Next brainstorm specific article ideas for each subtopic. Make sure to write these down on paper — it helps to visually see the process.
Show consistent, relevant postings over time. Google seems to favor domains that have had some time to age and that are going to be a good bet for their visitors. Remember -- Google's (and other engines') goal is to provide the best experience possible for the people who search with them. If your blog is going to be a good match for your search terms it will be easier for you to rank and stay there.
Thank you so much for this helpful post! I have been researching how to make a successful blog for a month or so and have found many of your posts very helpful! It is my goal within the next year or so to have one up and running! I’m currently working more then full-time hours but live my job; just want more freetime. I think with some hard work I can make it possible.
I’ve known Ruth for years.  She is one of the authorities on blogging.  Four months ago, I caught up with her at BlogHer and she gave me a small piece of advice that transformed one of my blogs.  That blog went from 30,000 unique visitors into 300,000 in a matter of months.  If there was one book that I would spend money to buy, this is it.  From the basics of blogging to in depth marketing and income generation, Ruth really knows what she is talking about.  You don’t have to wonder if she really practices what she preaches, she shows you her real numbers.  Buy this book, it will change the way you look at blogging.  
Hey Isabel. I would definitely create your blog in your native language if that is the one that you write better in. If your English grammar isn’t impeccable, you will have a hard time getting a loyal audience of English speakers. A blog written in English has the potential for a larger audience, but a blog in your native language will have less competition and the potential for a far more LOYAL audience. I hope that helps!
Okay, so there are a ton of other considerations. For the sake of brevity, I’ll have to skip over all the little nuances that are involved with configuring things properly and optimizing for things like search engine optimization and installing plugins and so on. If you want to learn about SEO, I would recommend checking out my course on Udemy or one of my books or audiobooks on the topic.
Do what you can to get relevant links that point to your homepage and your individual posts. A lot of ranking decisions are based on how many backlinks you have coming into your website. You can get these links by writing articles to submit to directories, writing guest blog posts on other high traffic blogs, using social networking sites, using social bookmarking sites, and buying links (be very careful with this tactic).
All you have to do is keep going. Rinse. Repeat. Again and again. Keep churning out great content and people will eventually take notice. Get social on social media and share your content everywhere that you possibly can. It's going to feel frustrating at first. I still remember the early days and just how painful it was to see a small trickle of traffic. But that changes over time.

Great article about the harsh realities of blogging. I started my regional movie reviews site in 2002 and did alright during the ‘golden years’ when just consistently cranking out content was enough to garner solid traffic numbers for the 2% conversion rate to mean something, cash-wise. I’m now in the tough process of overhauling the site for the new reality you’ve outlined, already creating supporting screening listings, as well as relevant video, audio ebook and other product content to extend my brand’s reach across different popular platforms. I think the biggest challenges I’ve faced are changing my old mindset about building email lists and selling advertising space versus social media and adding affiliate ads, and figuring out how to apply them in a smart fashion to grow the site’s income potential within the narrow context of what a regional movie review/reference site can be. The current ersa of adblocker as well as Firefox’s new anti-tracking browser hiding adsense and amazon ads by default doesn’t help either.
Lack of support. Companies don’t offer free blogs out of the goodness of their hearts. They still want to make money somehow. If you’re only using their free service, they’re not making money from you. Therefore, they don’t have a lot of incentive to keep you happy. Sometimes this means you’ll have little to no support. Other times it means you’ll be badgered with offers for their paid-for products.
When you purchase a hosting account, you’re actually just renting space on a server. Either you’re sharing that space with others, or the server is yours and yours alone to use. When you first start out, it will likely be the former. Your hosting account will be what’s called a shared hosting account, likely on what’s called a virtual private server (VPS).
However for many people who are always prepared everyday carry is about having everything you might need in an emergency or for general use on you at all times. This will often include a light source (torch), a pocket knife, some small tools & rope it’s quite amazing how easy it is to carry all these things with you in your pockets, on your keys or in a small bag.
Schaefer and Smith state that a blogger does not need to be a good writer in the classic sense of a Pulitzer Prize winner or literary great. Bloggers, they say, must be natural conversationalists – writers and speakers able to get their points across not with jargon or in boardroom speak; but in dialogue that builds rapport, much like what takes place when we sit down to have a drink with a friend. In other words, blogging is not just about text. It is less objective and structured than article or presentation writing. It is more personal, more intimate, because the blog writer is looking to start a relationship founded on their opinions and perspectives.
They didn't just publish posts on a regular basis. Successful blogs found out what struggles their audiences were having and created content that solved their problems. They also got in gear and optimized their sites for SEO. They even learned about email marketing, social media marketing, how to monetize and more. Basically, if you want to become a blogger and succeed, you're going to have to learn how to run an online business rather than a simple blog.
If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog.
Hi! Thanks for all the helpful tips. I have been blogging on and off for a few years, and am currently using a wordpress.com site but pay for my domain name so it doesn’t have the .wordpress.com at the end of it. If I choose to go through blue boat to host my blog, do I type in my current blog/domain name into the already have one box instead of creating a new one? And will all my current blog content transfer over? Thanks!!! :)

Thank you so much for this helpful post! I have been researching how to make a successful blog for a month or so and have found many of your posts very helpful! It is my goal within the next year or so to have one up and running! I’m currently working more then full-time hours but live my job; just want more freetime. I think with some hard work I can make it possible.


You also need to do things like select a theme. What will your design look like? Will you use a standard theme that's free or will you splurge on a premium theme? There are literally hundreds of thousands of WordPress themes that can be chosen to hep you with the design and layout of your blog. Two of my favorite options for sourcing premium WordPress themes are Envato's Theme Forest and Template Monster.
If you want to really make money with your blog, you need to create a mailing list using one of the billions of email service providers out there. I use and love ConvertKit, but if you are just getting started and don’t understand sales funnels, sequences, or tagging you might want to start off with something simpler and free. If that is the case go with MailChimp where you get the first 2,000 subscribers free or Mailer Lite.

I love helping people and went through my own weight loss journey and when face to face with people I do very well and pretty quick I get more and more people but its a face to face thing where Im teaching a crossfit or boot-camp style outdoor exercise routine and follow it up with some dietary knowledge and its a great combo but….I started a blog a while back and wrote some of my best secrets in some well written blog articles and also started a youtube channel. I stayed at it for a few months and got maybe 5 followers on the blog and a few dozen views on my youytube videos. I dont understand because some of the most ridiculous youtube weight loss videos brag about losing 10 pounds in 10 days and some bikini clad babe give the most bland answer like “Dont forget to drink lots of water” [that was day 1]…and has millions of views!
I will tell you up front that within a month of starting my blog I had spent over 600 dollars and I chose to see it as an investment, one that I knew I might never get back. It was scary. I could have spent ten times that – but it would have been unnecessary. I will also tell you that my best (successful) blogging buddies have also spent AT LEAST that much within their first months.
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