We were inspired to research and write this essay after reading Joshua Becker’s 15 Reasons I Think You Should Blog, in which he discusses 15 great reasons why you should start a blog. Why being the key word here. In other words, he talks about the purpose of blogging, not just how to start a blog. That’s what many of these other “blogs about blogging” seem to miss; they miss the purpose—the why behind starting a blog.
What does it mean to deliver value? Either your posts have to be extremely informative, in that they teach people how to do something useful, or they need to be entertaining or provide value in another format. Your posts also need to be engaging. Don’t expect people to spend a lot of time or even share any of your content if your posts don’t deliver value and they’re not engaging.
Find Your Niche. You needn’t have a niche, but it helps. When learning how to be a blogger, it’s important to ask yourself what you’re passionate about. Running? Cooking? Being a parent? Have you found your passion? If so, whatever it is, write about that. If not, then you must first find your passion. (Note: We generally recommend that people don’t start a blog about minimalism or the paleo diet or any other heavily saturated topic. But what we really mean when we say this is: don’t create a blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it.)
More and more, secure websites are becoming a requirement rather than an option. Even if you are not collecting any information on your website, it is still better to add security to your website with a SSL certificate. These encrypt the connection between your blog’s visitors and your website, reducing the chance something will go wrong when viewing the site.
The problem is that in order to build your audience and increase the size of your platform, you need visibility. But in order to be visible, you need great content. However, if people can’t discover your great content, how are you supposed to build your audience? If you know anything about SEO, then you know that it’s the proverbial Catch-22 at the outset.
It’s pretty easy to get wrapped up in the “How to start a profitable blog in 10 minutes and earn $5000 / month while you sleep!” articles that you see out there. But the thing is, those articles leave out some details – they do this on purpose, so that you go ahead and start your blog RIGHT NOW, without giving it any thought – so the writers can earn commission on hosting sales. Many bloggers earn so much money from hosting sales with their how to start a blog tutorial that they hardly even need to try making money anywhere else on their blog.
Blogging has to be one of the lowest risk investments you can ever make in yourself and/or your business. For less than $100/year you can try it and if you find out it’s not for you, you can cancel at no charge to you. HostGator offers such plans that start as low as a few dollars per month and scale up from there depending on your needs. For most of you, the most basic of plans will work until your web traffic begins to grow considerably.
WordPress is free open source software – you are referring to your web hosting company. Web hosts will inform you of any charges in advance and it is very easy to move to a new host. Some web hosts offer free transfers if you sign up for a contract of 12 months or more. The other thing to do to avoid sudden price hikes is pay for 36 months rather than 12.
Anyone who's serious about building a blog and making money, needs to leverage Google's webmaster tools to see what keywords they're ranking for and any messages that would impact their ability to rank. This will also allow you to submit an XML sitemap and track keyword impressions along with click-through rates. This is one of the most useful tools for growing your site or blog through constant analysis of your efforts.
Very well thought out and detailed. It’s seems like a great guide – easy to understand and follow , Word Press is a great recommendation. It’s easy to use.I am currently using WordPress for publishing blogs relating to mobile advertising . Another easy way out is, bloggers can also monetize their blogs by joining mobile ad networks & Earn more revenue through their Blogs.
Content marketing can be done with articles on sites like Medium.com or Scribd.com, it can be done by answering questions on Reddit or Quora, and it can be done with videos on YouTube or Vimeo, along with a variety of other means. The point is that all of the content has to be useful, period. Don't try to do the least amount of work for the greatest return. You need to do the exact opposite if you want to succeed.
Thanks for sharing the good article about blog startup. Its not an easy to maintain blog, I also started to writing an articles for my blog but still success is far from me but never give up. Your article is quite impressive and motivated for beginners even i also read whole article and your word inspired me a lot to improve my blog. You are my mentor now. Keep writing and keep smile always.
The most successful bloggers are not afraid to think outside of the box. They know how to effectively market their blogs. They are artistic or otherwise graphically inclined for website design. They know how to use social media to promote their blogs. Simply put, as a blogger, if you do not have writing and editing skills, you can always hire an editor. But if you are not clever, creative, motivated, innovative, strategic, and forward-thinking, your blog will not thrive.
Make sure it's easy to share your content – I love sharing posts on social media. However, it gets frustrating when some blogs make it more difficult than it needs to be. You should always make sure it's easy for readers to share your content, which means your social media icons should be easy to find, all of the info input and ready for sharing (title, link, and your username), and so on. Also, you should make sure that when someone clicks on one of your sharing icons the title isn't in CAPS (I've seen this too many times!). No one wants to share a blog post that sounds like you're screaming at them.
Pick a topic that you are passionate about. Even if you don't have a passion, writing about your daily life can make for a good read, depending how you word it. If you are going to blog about what you did today, make it interesting. People are looking for a funny story or your opinion on a debatable subject. They may not be as willing to read how you changed a lightbulb today. Using photos can help enhance the reading experience and engage readers more.
Now you’ve got many different options to start earning online. If you saw something that really interests you, try it out and learn more about it. If you’re really wanting to make a full-time income online, you need to be dedicated to learning how to do what you want to do. There are tons of free resources out there. You just have to search for them!
Be Yourself. Part of being interesting is telling your story. Every person is unique, and your story is an important one. The important part of storytelling, however, is removing the superfluous details that make the story uninteresting. A great storyteller removes 99% of what really happens—the absorptive details—and leaves the interesting 1% for the reader.
PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
You can use your email list for this purpose simply by sending a broadcast email every now and then asking your subscribers what problems they're facing in your niche or what they would like to see on your blog. You can also promote a link to a survey on your site. Or you can even go all in and have real conversations with people by inviting them on Skype, talking to them on LinkedIn and Facebook groups, participating in forums, and more.
Hi Jessica, thanks for the advice! I have been setting up my blog over the last few days and written a few posts already. I’m really nervous to launch the site though so as of now only I have access to my blog. Did you wait until you had a good amount of material on your blog before publicizing it or did you start with one article and got more traffic as more material was added? Thanks!
Business owners should take this one step further by using their website to define their ideal customer and their unique selling proposition. They should then write blog posts that answer the questions being asked by potential customers. As you answer questions and provide value through your website for free, you are building trust with your audience. That will result in paying customers and eventual profit. That whole process is called inbound marketing.
Edit yourself. We know you’re ready to click “publish,” but take a minute to self-edit your work. (The Write Life has some great self-editing tips.) If it’s laced with errors, you’re going to lose credibility — and readers. Recruit a friend or family member to have a second look. If no one’s available, read your work aloud. This is a great way to view it from a different angle and identify areas that need polishing.
How qualified are you? Good blogs convey a sense of familiarity and ease with the material. Excellent blogs usually have bloggers who are personally qualified to talk about their topics. If you can’t think of at least 25 separate posts off the top of your head about your topic, you may not have enough familiarity with the topic to keep your content going.
If your answer was the former, you’re wasting your time. In fact, if you’re not starting a blog because you’re inherently passionate about whatever it is you’re blogging about, it truly is a lost cause. Why? Because building a blog to any semblance of an audience is an astronomical feat. I don’t tell you that to scare you. Only to prepare you for what’s to come.
You can actually start getting to know your audience before you even launch your blog by becoming active where they hang out online. Try forums tailored to your niche, Facebook groups, Quora, Reddit, Stack Exchange and similar sites. You can also try to form in-person relationships in your niche. Once you start blogging, take the time to ask your email subscribers and commenters what their biggest problems are.
Most bloggers actually welcome the advance to create great content for their platform. So you shouldn’t be shy in at least trying. There’s no harm in trying. If you succeed, then it will be a big win. If not, continue to network and add value on your own, and eventually, as you build it, they will most certainly come. Just don’t expect it to happen quickly or easily.
While the first crucial step to getting your blog started today is registering your domain name and setting up hosting (get 65% off your domain and hosting right here from Bluehost), my free course breaks the entire process of starting a blog and actually growing it, down into an incredibly simple 7-day process for going from zero to publishing (and promoting) your first blog post in less than 1 week. I can't recommend it enough.
We place small ads throughout our website (and within our blog posts) that help us generate a little bit of income each month. Google gives you everything you need to get setup and it doesn’t take much of any coding knowledge to insert it into a blog post (phew). We try not to inundate readers with a wall of ads that might detract from the user experience or hinder them in actually reading our content.
Okay, so if that doesn't dissuade you one bit, or you've already made the decision to start a blog, here's what you need to do in a step-by-step format. First, I need to premise this by saying that this post is largely based off of the WordPress blogging platform. It is not a step-by-step configuration guide to WordPress, but it does reference the system often.
I guess, based on my computer abilities, that I knew that blogging wouldn’t be easy but I just wish someone had been a little more HONEST with me about what it would take. I also wish, that the first “how to start a blog tutorial” I ever used had held my hand throughout the process a little more. (I am a classic victim of the how to start a blog tutorials that ONLY take you through step one!)