These are certainly stark and sobering insights! I’ve only added some content to my travel blog fairly recently. Travel is certainly a saturated area, but on the flipside I guess it also has broad appeal. This brings me to ponder point 10 – positioning. I have some ideas and some strategies in my head, but will mull over this. Yaro, by providing the authoritative insights that you (and others) do, how much do you think these insights have been responsible for raising market sophistication across the board? Do you think that this creates an ever increasing base standard for success? (notwithstanding the point that you make above that the market is growing). The impression I am left with is that where large amounts of competitive quality content exists (i.e. most fields), it is those that harness the lessons that you (and other experts) provide, in combination with their own original tactical strategies that will prosper. Your thoughts?
Leaving Work Behind is a relatively small blog when it was started as a personal project in 2011. Now, it is a thriving business with a team of editors, writers, and resources to help freelancers further their careers through the power of blogging. In other words, we’ve seen the whole process transform from a single person into a platform that supports a team of passionate visionaries.
2. You can migrate to a self hosted blog later on but if you don’t have your own custom domain name then you’ll lose the traffic you have built up. A domain name is going to cost you $15 from WordPress.com whilst a domain name + 1 years hosting at Just Host is around $27 for the sake of around $12 I think it makes sense to start off totally in control.
Me: Maybe, but I wouldn’t worry about that right now. If you go into building your blog knowing that you’re going to launch an ebook on such and such date, or start a membership website right away, you’re going to fail. Work on your blog, build it naturally with the primary purpose of helping people. If you do that, you’ll gain authority and by then you’ll know what you should do next. Keep everything we talked about in mind so you’re ready when that happens.
This is an important one. If you don't know who your audience is, you don't know whether or not the content you're creating is truly having a positive impact in your niche. Sure, you can rely on keyword research and analytics to steer you in the right direction, and you should, but you should also consider forming a deep understanding of who your audience is, what they want and what problems they're facing.
But until that moment where you've written 10 posts, you haven't yet proven to yourself or to anyone else that you actually have what it takes to be a blogger. You're just going to be one of those people who writes a couple of blog posts and then fizzles out and doesn't do anything. There are so many of those people in the Internet- don't add to it.
For example, the hypothetical “haircare.com” tells readers what the blog is about, but it doesn’t offer any “angle” on what kinds of hair care advice your blog offers. The hypothetical “Frizzfighters.com” is still clearly about hair care, but it gives off a fun vibe through its alliterative name and communicates your strong brand identity (funky, focused on a particular hair issue, hip).
Add Value. Your blog must add value to its readers’ lives. You want to help people solve problems. This is the only way you will get great quality readers to your site (and keep them coming back). Adding value is the only way to get someone’s long-term buy-in. We both learned this after a decade of leading and managing people in the corporate world. With everything you write, it’s worth asking: Is this adding value?
Second job, anyone? In America, two-income families are the norm but think of the havoc it wreaks on your daily life. You’re so exhausted by the time you get home from work; you barely have enough time and energy to make dinner and help the kids out with their homework. Even that becomes difficult if you work at more than one place, whether evenings or on weekends.
Just started an idea and discovered your info. Very helpful. I am over 50 and a little late in the tech game because of past jobs that required little or no time in front of a computer. I am a very good writer with many a published article to my name over the years BUT now journal writing by hand does little or no good in the world of tech. When I get this blogging thing going, it is gonna explode.