In March 2018, I started my first self-hosted blog and it was super easy, quick, and fun! At first, I was scared because I thought that it would be too hard and that I would struggle for days, weeks, or even months trying to figure everything all out. I was literally reading hundreds of articles about blogging which were all offering contradicting information. The overwhelm was real.
Other measurements of success can include traffic, user engagement, social shares and email subscribers, but it all depends on your business goals in actuality. Do you want to sell more of your own products through your blog? Your version of success is going to include a healthy amount of revenue from those products alongside a decent-sized email list and a high level of user engagement. Do you want to simply earn more revenue from your blog as a whole? Your version of success would include high amounts traffic and user engagement.
The first thing we did when starting our blog was go to Bluehost and register our domain, which is free with hosting. We’ll explain hosting in a moment, but let’s talk about your domain name first. Your domain name is an important part of your blog because it creates a first impression—it is the name of your blog. Also known as your URL, your domain is also your address on the web. For example, our domain name is www.theminimalists.com.
What is your ”spin”? To set yourself apart from the crowd, you’ll need to do something different and interesting with your content. Will you have an interactive focus? Focus on bizarre day-to-day news events instead of celebrity dish? Whatever you choose to blog about, make sure that you have ways to approach it creatively and that you can consistently offer new, exciting content.
Please note that your chosen domain name may be taken; you may need to try a few different names before you find one that hasn’t already been registered. If you find this process a little frustrating, remember this: your domain name doesn’t have to be permanent. If you’re not 100% happy with your domain name, you can always change it in the future (you can grab a new domain for as little as $11.99).
At the time of this writing, I’ve been blogging for only 1 1/2 years. And most of that time I spent on my podcast and writing my book – not blogging. And yet one day I realized – hey, I can make money blogging! The last time I published my monthly online income, my blog made $40,560.20. You can find out more reading my income reports. And I don’t say that to brag, but to show you, you can do it.
Although every work or profession needs to be disciplined but as a blogger when you work from home or cafes, discipline is your best friend. It should divide into writing posts, commenting on other blogs and social networking promotion. If you want loyal readers, then you have to post regularly on your blog. If you do not blog regularly, then you will lose your readers.
In-depth tutorials are great for getting links and social shares. However, they can also be a great way to earn money on your blog. There are a number of ways you can make this happen - include affiliate links for the products you use in your tutorial; promote your own products in the tutorial; write a tutorial to promote an advertiser's product (just be clear that it's a sponsored post), etc.
Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: Everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.
No you don’t pay both; WordPress is a free platform. What you’re looking at on the WordPress website is their hosting service costs. You’ll be able to upload WordPress directly from BlueHost. There are free options but you’re limited in how you can monetize. This post has some information on free options: https://www.theworkathomewoman.com/businesses-start-no-money/
Answer questions people interested in your niche are already asking. I sometimes check out the most popular questions about personal development on huge sites like Reddit and Quora. They can often give you a good idea of what questions people are really interested in finding answers for. And so you’ll find some really good topics for your next posts or podcasts.
When I spoke to Preston Lee, the founder of Millo.co, for my podcast, he told me that he first learned how to start a blog on his train commute in to his day job. He had 40 minutes each way going to and from his full-time gig, and he used that time to write, design and create his blog that now brings in upwards of $15,000 a month in sponsorship revenue.
You can also strategically rely on traditional post formats to help you along the way. At the end of the day, as long as your information is interesting, relevant, and sourced reliably, you’re on the right track. Don’t be afraid to experiment, but keep in mind it’s smarter to break the rules on purpose than by mistake. Read and learn from popular blogs in your niche and try out what works best for them.
Your newsletter is all yours. Unlike social media sites, your newsletter and email subscribers are all yours, and you have their undivided attention. You don't have to worry about algorithms not displaying your content to readers, and this is because they are your email subscribers. You aren't fighting with anyone else to have them see your content.
A content upgrade is a bonus that’s very specific. For example, I got a popular post about self-esteem. And the content upgrade for that specific post is simply a checklist in downloadable PDF format where the reader can get all the tips from that post neatly summarized in a document that they can keep on their smart phone for whenever they need it.
Affiliate marketing works in conjunction with several other online advertising mechanisms. This is the case because affiliates will often use these platforms for marketing purposes. Some of the mechanisms include search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC-Pay Per Click), display advertising, and content marketing. At the same time, affiliates can also appropriate less traditional advertising methods. An example would be publishing reviews of services or products.
“I came across an article from Chris Guillebeau said it’s really easy to write a traditionally published book, a self-published book, or a couple self-published guides, you know…100 blog posts, 50 guest posts, and then it goes on, a few long form pieces for some magazines, blah, blah, blah, in a single year. It said it’s pretty easy if you just write a thousand words a day.
Money. You should not start a blog to make money. We need to get that out of the way first. If your primary objective is to replace your full-time income from blogging, forget about it. It doesn’t work that way. Do you think that Jimi Hendrix picked up his first guitar so he could “supplement his income”? No, he didn’t. Rather, he did it for the love of it, for the joy and fulfillment he received, and the income came thereafter—much later actually.
Vision. The reason our site design looks good is because we have a great host, we have a great theme, and most important, we had a vision of how we wanted our blog to look. Once we had the vision, we worked hard to make that vision a reality. (Note: neither of us had any design experience before starting a blog.) It’s hard to create a beautiful blog if you don’t know what you want it to look like.
As soon as you change your name servers, your domain will bring visitors to this new site. Therefore, if you are currently using your domain on another site, do not change your name servers until your new site is set up and ready to go. In the meantime, you can still access your new WordPress blog via the credentials provided in your welcome email from Bluehost. If you didn’t receive the login information, simply call them.
Use social media. These days, if you’re not on social media, you’re missing out on major readership. Post a link to your latest article in your Twitter bio and ask for “retweets,” or link your content to your public Facebook page. Don’t just replicate the same content over and over, though. Use social media for quick, attention-grabbing posts and your blog for longer, more engaging content. The following are popular social media sites:
I would like an response anyone, preferably from the author. I used to write a Blog and would like to start again. My previous Blog was hosted by WordPress. I was paying about 29.00 dollars a year for many years, but all of a sudden it jumped to about 150.00 a year. I tried contacting WordPress about this unexplained huge increase, but they chose not to respond. Since you recommend using WordPress, how can you assure me they will honour their promises, and when they don’t, what can I do?
Thank you Jessica for the information. I’ve read just about all of your blog posts and they have helped me, someone that loves using tech but not so tech savvy when it comes to building a blog. You made it easy right from the start and as I was thinking of questions they were being answered as I read a little more. Thanks again. (if you go to my web page it’s still in demo mode until I have enough material to begin!)
Clueless, confused, and confounded with choices, we had no idea how to start a blog or how to be a blogger. When should we start? How do we register a domain name? What is hosting? Which blogging platform should we use? How do we choose a template? What is a plugin? What should we write about? Heck, we could hardly spell HTML, let alone build a blog!
I always encourage my friends to look at WPengine for hosting, its a bit more pricey but is really stable and reliable, plus they include tons of goodies that are usually considered a premium service and they all work without a struggle. Thinks like a CDN, Backups, Offload to S3. All these things can really help the quality and consistency of your site and are definitely something to think about whether you are a beginner or an advanced blogger.
You'll want to track these influencers down and start sharing their content and becoming active in their communities to start gaining their attention. You may have luck by simply messaging them out of the blue, but it's not likely. Once you think you have their attention, you can try to reach out to them by asking them to promote something on social media, publish your post on their blog or link to a post of yours on their site.
One criticism: I bought the print version, and there are a few illustrations there that were obviously done in color for the e-Book version, but they wind up in black-and-white in the print version. Surely it could have been easy enough to change the way these illustrations looked in black and white to optimize it for the print book e.g. using dotted or dashed lines, or more strongly contrasting shades of gray? I felt rather frustrated at that. However, it was the only problem I encountered (it only affects literally a few small things) and it was not a major drawback. I still give the book a full 5 stars, it's still great despite this minor issue.