What is your ”spin”? To set yourself apart from the crowd, you’ll need to do something different and interesting with your content. Will you have an interactive focus? Focus on bizarre day-to-day news events instead of celebrity dish? Whatever you choose to blog about, make sure that you have ways to approach it creatively and that you can consistently offer new, exciting content.

Narrow down the topics by reflecting on profitability and other goals. In order to make money, you'll need to find a niche that other people haven't filled already, but is still popular enough to attract a significant number of visitors. Also consider other factors, such as money you'd have to spend if your blog focused on reviewing products that you in turn would have to buy.
Content marketing can be done with articles on sites like Medium.com or Scribd.com, it can be done by answering questions on Reddit or Quora, and it can be done with videos on YouTube or Vimeo, along with a variety of other means. The point is that all of the content has to be useful, period. Don't try to do the least amount of work for the greatest return. You need to do the exact opposite if you want to succeed.
Start your search for a theme as soon as your WordPress platform is installed. The look and feel of your blog rely on the theme you choose. Your readers will first notice the overall appearance, before even taking a look at the content. Choose a theme that looks great, but also works for your unique content needs. The default theme that comes with your WordPress blog installed is Twenty Seventeen—while it’s a good starter theme, you’ll want to choose a theme that is unique and compatible with your niche.
Hi Jamie, this is great. I am totally new to the idea of blogging for myself and your website is clear and jargon free. From everything I have read, it seems it’s about having a subject you are either very knowledgeable in or are passionate about and then sharing that information with other people who may find it useful through blog posts. Once the audience are there, then looking at ways to monetise through audience numbers, if I’ve got it right?
Every time you add a plugin to your site, you add more computer code to the back end. And more code means more for the search engines and other computer-y things to wade through. And more to wade through often means a slower site. No one likes slower sites, not readers and especially not search engines like Google (which we are all trying to please so they send visitors our way!).
Affiliate sales comprise a large chunk of revenue for most big-name bloggers. For instance, Pat Flynn made $53K last month from affiliate sales, compared to "just" $9,500 from book sales. In general, look for affiliate products with higher price points; web hosting companies are a great choice if it makes sense in your niche, with payouts of anywhere from $60-$130+ per signup.
So let me start out by answering your first question: where does the income come from? I go into this in greater detail in my How to Make Money from a Blog post, but it sounds like you’ve got the idea. My main source of income is through ads, but I also earn money through my books and courses, affiliate commissions, my Etsy store, and occasionally sponsored posts.

Focus your efforts on these keywords for now. Choose a big one that will take longer to reach, as well as three to four additional terms you're going to try to rank for. These should all be similar! Then, you're going to include these keywords in each blog post you make in various combinations. Always focus your posts on one term, and include the others only if they make sense. As you focus on these similar keywords the search engines will start to rank you more highly because your blog is tightly focused and relevant to what you're targeting.
Notoriety. Don’t plan on getting “Internet famous” right away. Not every site grows as fast as ours did, but that’s okay. The truth is that we kind of got lucky. We found a great domain name, we cobbled together a logo and site design that people liked, we write fairly well, and our content connects with people in a unique way. We didn’t start this site to become “famous” though. That’d be ridiculous. Our popularity came as a surprise to us, and it was a result of a little luck and a lot of hard, passionate work.
These are certainly stark and sobering insights! I’ve only added some content to my travel blog fairly recently. Travel is certainly a saturated area, but on the flipside I guess it also has broad appeal. This brings me to ponder point 10 – positioning. I have some ideas and some strategies in my head, but will mull over this. Yaro, by providing the authoritative insights that you (and others) do, how much do you think these insights have been responsible for raising market sophistication across the board? Do you think that this creates an ever increasing base standard for success? (notwithstanding the point that you make above that the market is growing). The impression I am left with is that where large amounts of competitive quality content exists (i.e. most fields), it is those that harness the lessons that you (and other experts) provide, in combination with their own original tactical strategies that will prosper. Your thoughts?
If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
Salaries for bloggers vary widely. This report from Glassdoor shows ranges from $19K to $79K a year for the title "blogger," while other sources say the 14% of bloggers who earn a salary make, on average, $24K a year (or $33K for corporate bloggers). Likewise, freelance bloggers can make anything from under $10 a post to $100 or more for a relatively short post.
No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books – LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!”
Starting a blog that actually makes money involves a great deal of writing. But not just any writing. You need to write keyword-focused content and do it repeatedly. When it comes to writing your content, there are a ton of rules that you should follow if you want it to be effective when it comes to SEO (in fact over 200+ which you can learn about here), but try not to allow that to overwhelm you.
The reason this section is called “Great Content” is because your content really does need to be of a high standard. Everyday millions of blog posts are published on the internet and with so much competition for our limited attention spans you really have to be creating blog posts people are going to want to read and perhaps even share on social media or on their own blogs.
Of course, there are other CMS options you can look at, such as Squarespace, Ghost, and Wix when learning how to start a blog. However, I strongly recommend setting up a self-hosted WordPress site for your blog as it’s the most sustainable, long-term solution—and really the only option worth considering if you're starting a blog with the eventual goal of making money from your website in some way, shape or form.
Hello; I thought that points 12 and 13 were the most important. one agrees with what my dad always told me which is that it isn’t what you gross its what you keep. And the other making the point that we need to focus more on those people and companies we already know. I was reminded of this while trying to book venues for an upcoming trip to shoot youtube episodes about theme parks for my amusement industry based channel. the only ones that said yes were the ones i had work with on buying or selling amusement equipment. and you are so right about your story because I am currently struggling with the subject of my blog. the most popular posts are those dealing with my weight loss or my managing a business as a blind person. these get views shares and comments but they don’t necessarily sell anything. they may even be confusing some who follow or thought about following the blog. I don’t want to manage two blogs but i can see how it might be the right thing to do. I also have a similar concern about my other efforts social media, podcasting, youtube videos, google hangouts, etc. I look forward to your thoughts. Thanks for this amazingly detailed and comprehensive post. Take care, max
Keep it simple: At the end of the day, the goal of starting a blog is to share content that can be easily consumed (read, watched, experienced). And unfortunately, a lot of fancy blog themes get in the way of that. Don’t get too drawn in by crazy looking themes that compromise on legibility and usability. If a theme looks good, but doesn’t help you share your thoughts and engage with readers, it’s not a good theme.
I’m starting from square one in terms of becoming a blogger. I don’t even know what I want to blog about yet. My goals for starting a blog are a bit different than many, however. I’m not trying to create another source of income; I would simply be trying to create a reader base because my ultimate goal is to become a published novelist and when pitching your book, I believe it is helpful to already have an established readership. This will theoretically help you stand out to agents/publishers. 🙂 In addition, blogging would help me develop my writing skills, hopefully be of some use to people, and allow me to express myself and connect with others. Do you have any advice for me?
Most hosting providers will provide you with a WordPress plugin and make it relatively easy to install WordPress on your hosting account. But it's your duty to locate the right provider and get the right hosting account. In the beginning, you won't need a high capacity account. But as you grow, you'll need to ensure you have the right amount of space and bandwidth to support your traffic. Those are good problems to have, but you won't have them in the beginning.
“How to Blog for Profit is hands down the best blogging book I’ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy! This book is comprehensive, but not overwhelming, and packed with amazing information. And I don’t say that lightly. You see, by implementing the Pinterest strategies that Ruth suggests in her book, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!” -Crystal Paine @ Money Saving Mom
Hi Yaro, Love your posts as usual. and always look forward to getting your ideas on the way things a traveling. Yours is the first name I think of to pass on to fellow/beginner bloggers. Yes I had to read your blog 3 times and then mulled over it for a couple of days. I know that technology is moving faster that I can learn, but I still love the idea of blogging and creating the Lap top Life Style. And Keeping up with the world of business and its changes. I have been in business since I was 20 years of age and have always supported my/our selves. I do see the internet as the way business is going, but in saying that customers still love the hands on of touch and feel and try on. And of course the big one Customer Service.
It makes your blog portable. If you decide to move from one blog host to another, you just take your blog content AND your domain name with you. That way you don’t lose the links you’ve built over time. If you didn’t have a domain name, you would lose all the “search engine rankings” and “link value” you’ve built up so far – so in a sense, you’d be starting over.
Email subscriptions is one of your most important priorities as a blogger, if not the most important. Highly engaged email lists are at the core of every successful blog. Unfortunately, managing and sending emails on a list involves a lot of spam regulatory laws, which means you’ll need a reputable email marketing service. There are quite a few great services which can handle your email broadcasts, autoresponders, and more.
“I’ll admit, I’m a bit of a ‘blogging for profit’ book junkie. I’ve read LOTS of them! However, most of them it’s just the same thing over and over. When I first heard about this book my first thought was ‘should I bother? There’s never anything new anymore’. I was so wrong – Ruth’s writing style is so nicely organized, and easy to read, as if you were sitting there chatting with an old friend. Her book goes into amazing-yet-easy-to-understand details on a ton of methods for making money blogging – but that’s after about half the book giving you advice and steps on actually GETTING to the point where you could make money, by growing your blog and being YOUR type of awesome.

23. Affiliates – There are many affiliate networks, such as FlexOffers and CJ Affiliate that allow you to promote other people’s products and services. You simply put a link or a banner on your page and then you get a percentage if someone clicks through and buys the product/service. You’ll want to select products that are specifically within your blog’s category.This is an effective way to earn money once you have the traffic coming to your blog.


You’ve given me some interesting things to think about, and no mistake. At the moment, video plays a supporting role and audio none at all, so I guess I’m going to have to consider repackaging new posts to these delivery methods. It was something that hadn’t occurred to me at all until I found this post. My main problem is that I have a face that is good for radio, a voice best suited to silence and a budget that won’t allow me to remedy either one. However, I guess with practice the voice will improve and the face can be replaced by graphics {grin}.
Best part about this book: the updated 2014 edition, which is what I bought. The blogging environment was a lot different back in 2010 - 2012 (and a lot easier back then), so I knew that books written back then would be out of date for me for now. Ruth's book was one of relatively few books that had been written or updated in 2014 and onward. Very well done, lots of non-obvious tips and tricks, and lots of clear explanation not just about HOW to do things, but WHY.
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