1) Become an Expert in Your Niche – Your niche is the topic area that you will write about, and you should choose something that you find interesting and meaningful. When you actually care about a topic, you will spend time reading about it and absorbing it, which will give you something of value to write about. Over time, you’ll become extremely knowledgeable about a specific topic area, and the articles and videos will follow your knowledge and passion.
Be Honest. Your blog needs to be authentic—it needs to feel real—if you want people to read it. You can be your blog, or your blog can be you. That is, do you really embody the stuff you write about? If not, people will see through it. “Be the change you want to see in the world,” is the famous Gandhi quote. Perhaps bloggers should build the blog they want to write for the world.
However, if you’re looking to build a business out of your blog or make money blogging, I would highly recommend some of the paid (yet still very affordable) options that I’m going to cover below. If you're on the fence about whether to use a free or paid hosting provider to get started... here’s why you should consider (an affordable) paid hosting provider:

“I truly loved reading this book!! I will admit, when I first heard the title, there was part of me that was tempted to think that there wasn’t “anything new under the sun.” But, I was wrong. Ruth’s fantastic writing grabbed me from the start with the encouragement that each of us has AWESOME in us somewhere…and growing a great blog means finding YOUR awesome. I just can’t tell you how much I love that. 🙂 The rest of the book goes on to give motivation, inspiration, practical ideas and action points at the end of each chapter. She includes her thoughts and ideas on writing good content, SEO, Pinterest, ads, reviews, and so much more. I also love that we get a “behind the scenes” look at a big blogger’s blog & how-she-does-it type material. And, don’t worry, at the end of the book she assures you that no one can do it all. 🙂 She shares ideas for goal-setting and time management. As one who has been blogging for 6-7 years, but only recently started trying to grow my blog and make a small, part-time income from it, I found this book very helpful!!”
Of course, there are other CMS options you can look at, such as Squarespace, Ghost, and Wix when learning how to start a blog. However, I strongly recommend setting up a self-hosted WordPress site for your blog as it’s the most sustainable, long-term solution—and really the only option worth considering if you're starting a blog with the eventual goal of making money from your website in some way, shape or form.
Time. Once you’ve learned how to start a blog, you’ll learn that blogging takes a lot of time, especially if you’re as neurotic as we are (we spent over eight hours testing the fonts on this site). And see those Twitter and Facebook icons in the header? We spent hours on those, deciding what was right for us). That said, once you have your design set up, don’t tweak it too much. Instead, spend the time on your writing.
I always encourage my friends to look at WPengine for hosting, its a bit more pricey but is really stable and reliable, plus they include tons of goodies that are usually considered a premium service and they all work without a struggle. Thinks like a CDN, Backups, Offload to S3. All these things can really help the quality and consistency of your site and are definitely something to think about whether you are a beginner or an advanced blogger.
If you are working with a 2-part system like Genesis, you’ll need to upload both the Genesis Theme Framework and the child theme of your choice. Again, read my post about choosing a theme for an explanation of this preferred type of system. If you try to upload your child theme and you do not have the Genesis Framework installed, it will not work. I recommend you upload the Genesis Theme Framework first, then repeat the process with your child theme.
Years ago I had some articles or blogs that I posted on WordPress & a few other sites. The site supplys some kind of a dashbord that shows how many people read my content each month. It also shows how much I earned each.month. I have never received any payment from this company. I was wondering if you can tell me where to go or who to contact about this. If I would recieve the pay for my contribution it could be a great side job. I eagerly await a response. Mary
Hello; I thought that points 12 and 13 were the most important. one agrees with what my dad always told me which is that it isn’t what you gross its what you keep. And the other making the point that we need to focus more on those people and companies we already know. I was reminded of this while trying to book venues for an upcoming trip to shoot youtube episodes about theme parks for my amusement industry based channel. the only ones that said yes were the ones i had work with on buying or selling amusement equipment. and you are so right about your story because I am currently struggling with the subject of my blog. the most popular posts are those dealing with my weight loss or my managing a business as a blind person. these get views shares and comments but they don’t necessarily sell anything. they may even be confusing some who follow or thought about following the blog. I don’t want to manage two blogs but i can see how it might be the right thing to do. I also have a similar concern about my other efforts social media, podcasting, youtube videos, google hangouts, etc. I look forward to your thoughts. Thanks for this amazingly detailed and comprehensive post. Take care, max
Add Value. Your blog must add value to its readers’ lives. You want to help people solve problems. This is the only way you will get great quality readers to your site (and keep them coming back). Adding value is the only way to get someone’s long-term buy-in. We both learned this after a decade of leading and managing people in the corporate world. With everything you write, it’s worth asking: Is this adding value?
Earn a living doing what you love! Whether you have been blogging for years or just a few weeks, How to Blog For Profit (Without Selling Your Soul) will prove a valuable resource. The expanded second edition, offers solid advice and practical action plans for creating an authentic, successful, and profitable blog.  Ruth Soukup shares how she grew her own blog to over one million monthly visitors, while earning a full time income, and writing about the things she truly cares about. In this book you will receive actionable steps to be able to achieve your goals:
Hi! Thanks for all the helpful tips. I have been blogging on and off for a few years, and am currently using a wordpress.com site but pay for my domain name so it doesn’t have the .wordpress.com at the end of it. If I choose to go through blue boat to host my blog, do I type in my current blog/domain name into the already have one box instead of creating a new one? And will all my current blog content transfer over? Thanks!!! :)
Affiliate marketing is a blog monetization method in which you place a link to a product or company on your website or a social media platform in an attempt to make an income from followers purchasing the product through your link (this is called an affiliate link). Affiliate marketing can be a great way to make money blogging because if there is a product or company that you enjoy, all you have to do is review the product and hopefully others will be interested in buying it as well.
The process of customizing your blog will take some time (probably a few days), but it’s super easy and fun, and no professional designer is needed. In fact, when I did my site redesign this year, I purchased a theme from StudioPress. I can't tell you how much I love it, it's so easy to modify, and it only took a few days to get everything into place.
Find something that other people are interested in, too. If you choose to write about Himalayan basket weaving for men, you probably won’t have many readers, and you’ll have a hard time earning any income. Try to find something that combines your interests with things other people also care about. For my main blog, I write about money advice. I’m a personal finance nerd but, fortunately, there are people online looking for that type of information, too.
When you go with free, you’ll have a lack of control over how your blog looks and acts: Free blogging services (like Blogger, Medium or Tumblr) will pretty much always limit the design and functionality of your blog. This means you won't be able to make your blog look like your favorite other sites. Plus, you might not be able to do the things you want (like capture email addresses from your readers using tools like ConvertKit, include ads, join affiliate programs and other activities that'll help you actually make money blogging).
This step should come after defining your niche. Once you know who you’re targeting, you can get to work on finding out about all of the individual problems they’re having and pinpointing their top pain points. Why is this important? People read blogs, watch videos and buy products to solve the problems they’re having. You could simply blog about what you feel would be most popular and create products you feel would be most profitable, but having definitive proof on what your audience cares about the most is a much better way to ensure success.
I’m a cyclist! I try to ride my bike outside as much as I can throughout the week. If its too cold or wet, I put the bike on the trainer and do 20-minute high-intense spinning workouts (lot’s of free videos for it on YouTube). Biking is a wonderful fitness tactic… You burn calories fast, exercise the parts that mean the most and you kill stress and junk that is giving you that horrid ‘blogger’s block’ plus, its fun and makes you feel like a kid again! 😀
Affiliate marketing is one of the fundamentals ways many people monetize their blog. You can talk about products or services you use and love – and if someone else clicks YOUR link and makes a purchase, you can make money on that sale! Of course there is more to it than that, and lesson 11 walks you through the basics of what affiliate marketing is.
Congratulations, you’ve completed reading the “How to Start a Blog” guide! By now you should have your own domain name, hosting space and your blog set up. Next, you will need to get familiar with the WordPress dashboard, learn how to make desired changes, learn blogging basics such as content creation and promotion in order to become a successful blogger. Check out our Resources and Blog sections to learn how to run your blog.
Okay? A what? Sorry if I lost you. However, if you're serious about ensuring the blog that you started will make some serious coin over time, you need what's called a value ladder and a sales funnel. If you've never heard of these two concepts, let me explain. First of all, you need a system for email marketing. There are plenty of great plugins and programs to send out emails.
Second job, anyone? In America, two-income families are the norm but think of the havoc it wreaks on your daily life. You’re so exhausted by the time you get home from work; you barely have enough time and energy to make dinner and help the kids out with their homework. Even that becomes difficult if you work at more than one place, whether evenings or on weekends.
Internal Linking. Internally link to other content on your blog to organize it better for web crawlers. In addition, aim to have other websites link back to your website (through guest posting, blog comments, or just by publishing quality content others want to mention on their own site) so Google and other search engines can reward you for being authoritative and rank your blog posts higher.
If your answer was the former, you’re wasting your time. In fact, if you’re not starting a blog because you’re inherently passionate about whatever it is you’re blogging about, it truly is a lost cause. Why? Because building a blog to any semblance of an audience is an astronomical feat. I don’t tell you that to scare you. Only to prepare you for what’s to come.
AdSense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.
Thanks so much for this great post! I’m a new stay-at-home mom and was researching jobs I could do from home (so I could stay at home for the longterm!) and I kept coming back to blogging. I have read and re-read your post multiple times and downloaded Ruth Soukup’s book; so good! I feel like I’m much more set up for success and not floundering in the dark! I would love any feedback on my website!

Personal finance software can go a long way in helping you to take control of your money and meeting your financial goals. It’s important to note, however, that some focus more on budgeting and expense tracking while others prioritize investing portfolios and income taxes. Explore several different programs and read reviews to find the one that’s right for you.

28. Subscription – If you think of something valuable (newsletter, online magazine, etc.) that you can consistently offer on a certain basis (weekly, monthly, etc.), you may want to offer a subscription service. This could be a fee charged each time your product is sent out or on a monthly basis. Either way, this has to be something that your customers can only get by subscribing to your website.
Great article about blogging. This is very helpful. I have been blogging about fashion for my Apparel Search website for many years, but have not received much traction for the efforts. Hopefully your suggestions will be of help. Even though I post often and I think with helpful information for people interesting in clothing, I don’t seem to gain any followers. After several years, I have people reading the blogs, but no followers and not many people posting comments. Rather frustrating, but I will continue my efforts. Anyway, thank you for your post and hopefully it helps me and others improve our blogging.
For example, if your hobby is cooking, start with the different categories of recipes you enjoy cooking: Baking, Grilling, Vegetarian, Gluten Free, Beef, Chicken, Crockpot, Budget, Exotic, etc. Then break it down from there: Baking: Cookies, Pies, Cakes, Breads, Quick Breads, Baking Tips, etc. If you’re not coming up with enough categories, sub-categories, and topic ideas, it’s probably not a sustainable topic for you.
Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest blog post. But a successful blog can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.
19. eBay – Of course you can’t read an article about making money online that doesn’t mention eBay. You can start an eBay store and get serious about it or you can just sell some stuff to declutter your home. Either way, I’ve made my fair share from selling on eBay and it’s still a popular way to earn money. If you decide to start an actual eBay store, you’ll want to find a drop-ship business like Doba that will store and ship items straight to your customers so you don’t have to deal with an inventory.
Great information altogether, but my main question still hasn’t been answered. I think I have Pinterest figured out and my traffic is gradually growing. I haven’t reached 5000 views per month yet but right now it seems like I will get 1000 page views in August and I started Pinterest mid-July with 0 views. I’m sure could be better, but not too bad either.

I am a writer (freelance) of print production, which as we all know, is going the way of the dinosaurs. While your tutorial was helpful, I am a dinosaur. Please send me one link (I will pay a fee, if reasonable, but I only want to pay one fee…and this tutorial leads me (I am sure, incorrectly), to believe I must pay this and that for a domain , host, etc.
Starting a blog to make money requires that you are willing to learn and learn and learn. And then learn some more. (Many people don’t want to hear that – because they want blogging to be the thing that solves all their problems easily… but if there’s a way to make a living blogging without gaining any knowledge about blogging, I haven’t figured it out yet.)
Yup. I have thought about this long and hard, especially since I have started to see a profit from this blog in such a short time. It’s because people don’t understand what it takes to start a profitable blog, because the internet world is filled with “8 minutes to a profitable blog” tutorials. (Unlike this free tutorial, which assures you it will take a decent amount of effort and walks you through the steps.)
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