What's sponsored content? Generally, it's when a brand, company or individual pays you a fee in order to get their content (or offer) in front of your audience. That means you'll likely need some semblance of a readership base before you're able to broker a sponsored content deal—because the sponsor's going to want to see your readers click through and at least evaluate the special offer you're writing about.
And if you want to maximize your blog’s potential for earning an income (maybe the reason you're learning how to start a blog in the first place?), then it’s always worth it to own your platform and go with a self-hosted WordPress blog, powered by a hosting provider like Bluehost that'll have your back on any of the technical questions & issues you run into.
Keep in mind that you’re not just building a blog, you’re going to be building a business and a brand. The more memorable you make your domain name, the more likely you’ll be to succeed with your blog. If it’s catchy and people can remember it, they might just come back to it over and over again as long as the content is great. But it all starts with a domain name.
On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. In October 2004, Pyra Labs' co-founder, Evan Williams, left Google. In 2004, Google purchased Picasa; it integrated Picasa and its photo sharing utility Hello into Blogger, allowing users to post photos to their blogs.[citation needed]
The funny thing is that all these things can happen. You could make a full-time income from building a blog. We do it, Corbett Barr does it, and so do many others. And you could become Internet famous like Leo Babauta or Chris Brogan. But if these are the sole reasons why you start blogging, you’ll be miserable, because it will seem like a job, and if it feels like a job you won’t be passionate about it, and so you’ll either (a) hate it, (b) fall flat on your face, or (c) hate it and fall flat on your face.
Students, Professionals, and anyone else who desires to promote and control their personal brand should consider creating a simple WordPress website (a.k.a. blog). You have complete control over the content displayed and the information provided. Furthermore, when people use a search engine to look you up, your website will often be near the top of search results. This allows you to control your public image.

Create catchy headlines. You can have the best content in the world, but if your readers don’t recognize it instantly, it’s unlikely they’ll click through. Headlines are especially important because many readers will encounter your content through a feed reader, such as Google Reader, or content site like Digg. They may only see the headline at first, so it needs to communicate what your post will be about in an engaging, entertaining way.[24]
Consider “bonus content.” For example, if you run a podcast on your blog, you might consider having the standard episode available for free but a longer version or additional content for a small fee. Dan Savage’s extremely popular “Savage Lovecast” runs on this model, where standard episodes are free and “magnum episodes” (longer, with no ads) are available for a subscription fee.[61]
Once you setup your account on AdSense you will be given a code to add to your blog. This code will automatically display advertisements on your blog from companies who are part of Google’s advertising network. You may see ads from small companies related to your topic, or you may see ads from large companies that are completely unrelated to your topic.
I will also tell you that I believe, based on my experiences so far (and the experiences of my bloggy friends) that if you are not willing to invest, you will either not succeed at all – or it will take you a very very long time. The money I have put into this blog has not only motivated me to succeed, but it allowed me to succeed, by learning (quickly) the things I needed to know.)
More often than not, people think they should blog about popular topics where they think money grows on trees. And while the truth is that you might be able to attract the larger audience if you write about smartphones instead of blogging about something specific like tuna fishing, that’s the wrong way to go. In the case, it would show that you write about something you might not completely understand and love, and it would result in an unsuccessful blog that not even you would enjoy.
The more involved you become with blogging, the more your creative juices will flow. That’s one reason why blogging is so popular. As you gain knowledge about your topic, the confidence you build in your followers and most importantly, in yourself, will soar. All of this leads to increased creativity. Keep an open mind and enjoy your new-found confidence in your own abilities!
Thanks so much for this great post! I’m a new stay-at-home mom and was researching jobs I could do from home (so I could stay at home for the longterm!) and I kept coming back to blogging. I have read and re-read your post multiple times and downloaded Ruth Soukup’s book; so good! I feel like I’m much more set up for success and not floundering in the dark! I would love any feedback on my website!
W3 Total Cache – Absolutely essential. This is a plugin that will make your website load faster and put less stress on your hosting account. It's very important to have it to prevent your website from crashing when one of your articles or other content goes viral on social media or is mentioned on a popular website and many thousands of visitors may pour in quickly.
It’s good to have a main topic — but you can branch out from there. Many coupon bloggers post coupons, discounts, money saving ideas, ways to make money, as well as home related stuff like recipes, parenting, etc. Have you ever tried mind mapping? That would be a great way for you to discover if you have enough ideas for a blog on any given topic. Good luck and keep us posted!

Notoriety. Don’t plan on getting “Internet famous” right away. Not every site grows as fast as ours did, but that’s okay. The truth is that we kind of got lucky. We found a great domain name, we cobbled together a logo and site design that people liked, we write fairly well, and our content connects with people in a unique way. We didn’t start this site to become “famous” though. That’d be ridiculous. Our popularity came as a surprise to us, and it was a result of a little luck and a lot of hard, passionate work.
Another great exercise if you’re trying to decide on a niche for your blog is to think about who your ideal reader is. This is the person most likely to visit your blog and get value from your writing. For me, the easiest way to think about this is to use myself as an example. If you’re writing about an interest, then you’re most likely your ideal reader.

Creating a job board on your site is a great way to make your blog "sticky" - meaning you get visitors returning again and again. It's also a great way to earn some extra cash while also providing a valuable service. Darren Rowse from ProBlogger runs a hugely popular job board where he charges $70 for a 30-day listing. With around 70 listings per month, he's bringing in some solid earnings with relatively little investment of time or money.
And while the name you choose is one of the more important parts of setting up your blog, remember that it's something you can always change in the future—so don't let this step hold you back. Just choose something that's close to the topics you're planning to blog about, or you can even grab yourname.com or yournickname.com (like I've done with my blog here) and let's keep moving.
Find Your Niche. You needn’t have a niche, but it helps. When learning how to be a blogger, it’s important to ask yourself what you’re passionate about. Running? Cooking? Being a parent? Have you found your passion? If so, whatever it is, write about that. If not, then you must first find your passion. (Note: We generally recommend that people don’t start a blog about minimalism or the paleo diet or any other heavily saturated topic. But what we really mean when we say this is: don’t create a blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it.)

hey i actaully have 2 questions about starting a blog..1. is that if i just have a free blog on WordPress, and my blog is owned by them, will i still get money for it?? 2. i already made a free WordPress blog, but in case of any mind changes can i switch to a hosting company while still keeping the page i have already made? or would i have to start all over again?
We have good news because you are not the first person who tried to start a blog! (Shocker, we know!) In fact, we’ve gone through this process a few times ourselves, with a wide variety of failures and successes. That’s why we’re here to give you a roadmap detailing all the things you’ll need to know in order to start a blog with all the right ingredients to be successful. This is everything we wish we knew back when we first got started.
In-depth tutorials are great for getting links and social shares. However, they can also be a great way to earn money on your blog. There are a number of ways you can make this happen - include affiliate links for the products you use in your tutorial; promote your own products in the tutorial; write a tutorial to promote an advertiser's product (just be clear that it's a sponsored post), etc.
Passive income is an always popular option since it allows you to earn money even while you sleep. While the concept is very tempting, you should understand that it isn’t entirely true. While you are able to get paid all the time, you still have to work hard on the advertisements and different systems if you want to get the best out it (earn as much as possible). This usually includes:

Ruth’s ebook is hands down the best blogging ebook I’ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy!   This ebook is comprehensive, but not overwhelming, and packed with amazing information. And I don’t say that lightly.  You see, by implementing the Pinterest strategies that Ruth suggests in her ebook, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!
Some blogs are focused on getting paid to provide links to news articles, company stores, or other third party websites. The most financially successful of these range from the Drudge, a blog composed almost entirely of conservative-leaning news links, to Smashing Magazine, a site that provides advice and product reviews to help software developers.[5][6]
Selling physical products online can be hard to setup as you will need to deal with storage, shipping and even deal with things such as local taxes and distance selling laws. Of course a lot of this headache can be resolved by finding a company who will offer a white-label or drop shipping service leaving you to worry about getting traffic and updating the website.

I still remember the beginning days of building this blog. I worked tirelessly for 60 to 80 hours every single week without fail. In the beginning, I saw a trickle of traffic that amounted to maybe 20 to 30 visitors per day. That number multiplied by about a 100 after approximately a year and a half or so of grueling hard work. And since then, it has climbed significantly for one reason and one reason only: consistency.
Your first step in starting a blog is deciding on a niche. Maybe you've already selected a niche. Maybe you haven't. Your niche will essentially be your content angle. What will you write about? What information will you convey? Will it be about a specific industry? Maybe it will be about a certain area of skills or personal development? Whatever it is, decide on it now.
In this day and age, managing one’s personal finances in a secure manner that allows the user to have a real-time visual representation of their money is easier than ever before. With the numerous applications that are out there — both free and subscription-based — there’s no reason that every person can’t take control of their money and ensure they’re making smart money moves.
Whether you have been blogging for years or just a few weeks, Ruth’s bestselling book, How to Blog For Profit (Without Selling Your Soul), offers solid advice and practical action plans for writing amazing content that gets noticed and shared, creating compelling images, growing blog traffic, maximizing revenue, and turning your blog into a profitable business.
These pages are all pretty standard, but they’re also a great way to have some fun and let your readers get to know you. In fact, I use my About page to not only introduce who I am and tell my story, but also to explain my value proposition (for potential clients looking to hire me as a freelance content marketer) and show off some of my recent achievements.
Hello, I just found your blog while looking for resources on financial planning. We’ve been passive and a little sloppy in this dept for our entire marriage and want to change that. I have to be honest. While a lot of the resources here are fantastic, I feel suspicious about the blogging for profit idea. Seems a bit too good to be true. I went to a very good school and majored in lit/writing. There was no mention of the potential to write, profitably, for the internet (with the exception of science/medical writing). Could a writer generate a decent income simply with freelance writing and blogging? Where does the money come from? Ads? Or would I have to also have a product to sell (i.e., a course, ebooks, etc). I’m feeling a pyramid scheme here (buy my writing course, start a blog, sell your course, etc). Gina’s income in her first few months was outrageously high. More than I make now as a librarian. Forgive me for being cynical/suspicious. I’m just curious.
In this day and age, managing one’s personal finances in a secure manner that allows the user to have a real-time visual representation of their money is easier than ever before. With the numerous applications that are out there — both free and subscription-based — there’s no reason that every person can’t take control of their money and ensure they’re making smart money moves.
Thanks so much for this great post! I’m a new stay-at-home mom and was researching jobs I could do from home (so I could stay at home for the longterm!) and I kept coming back to blogging. I have read and re-read your post multiple times and downloaded Ruth Soukup’s book; so good! I feel like I’m much more set up for success and not floundering in the dark! I would love any feedback on my website!

As you'll see, my first year of blogging saw only about 9,000 total readers, but I wasn't really taking blogging seriously and I was still learning how to drive traffic. In my second year, you'll see traffic begins to pick up dramatically as I start to figure out who my audience is and which traffic strategies work best for me—that's when I started driving almost as much traffic per month than I'd gotten in my entire first year.


28. Subscription – If you think of something valuable (newsletter, online magazine, etc.) that you can consistently offer on a certain basis (weekly, monthly, etc.), you may want to offer a subscription service. This could be a fee charged each time your product is sent out or on a monthly basis. Either way, this has to be something that your customers can only get by subscribing to your website.
“No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books – LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!” -Danielle @ Busy Moms Helper
If you entered a new domain at the beginning, it takes 2-24 hours for it to become fully registered. When it’s ready, Bluehost will switch it for you automatically. If you used an existing domain or opted to choose a domain later, you can set it up when you’re ready. (If you’re unsure how to do that, call Bluehost support and they’ll walk you through.)
I wanted to let you know that this evening is the first time I have came across your blog and as I have many others I read through it. However, I’m not sure what it is about your particular blog but for some reason I feel drawn to it. A lot of what you have blogged about sounds so much like myself. I have wanted to start my own blog for a while (3 years to be exact) but being the procrastinator that I am, not knowing where/how to start AND racking my brain for a domain name has prevented it. I too, have a passion for writing. I always have. All the way back to Elementary school. I have many, many ideas for my blog and have had to hand write everything as I think of it. My dilemma now is coming up with a domain name haha. I have a binder with “my blog” topics, “layout” etc. I literally am just steps away…if I can ever decide on a domain name. Thank you so much for the inspiration you give and the passion you put into your writing…Unlike some blogs where the content is just as original as the next one I click on after it. I only hope to become half the blogger you are. Thank you for sharing this, it has helped!!
The problem with an everything is free model to begin with is you set expectations at that level and attract people who don’t want to buy things. You need to go in with the mindset of what content will get me buyers now, not later, which means you make offers from day one based on very clear positioning from day one (or no one will buy). You still provide value for free of course, but it’s tied in with immediate offers so you can set a standard and begin seeing if you actually have a business that makes money.
Consistency and success go hand in hand. They have for centuries, from the publication schedules old newspapers used to the publication schedule you use today. For example you see it in TV with weekly episodes. You see it in magazines with monthly issues. You even see it in sporting events with weekly games. Some of the most successful blogs use a posting schedule.
Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!
Write several posts about a certain topic. If you have written about the best fishing lures once then don’t be afraid to revisit the topic later on. People need reminders to get inspired and to take action. And you’ll learn more about the topic along the way and may have a slightly different view now that you can share. Plus, you’ll get new readers that haven’t read what you wrote a year ago.
Sign up to place ads on your blog. Placing ads can be an excellent source of revenue for your blog. With “pay per click” (PPC) ads, you get paid when visitors to your blog click on ads that lead to other clients. You usually need to already have a strong readership and high visitor counts for ad buyers to be interested in your blog. Here are some examples of websites that pay you to place ads:[39][40]
Hi Sydney! Not many blogs pay for articles and guest posts, but I think what you’d be interested in is freelancing writing. Creating content for other websites is definitely an option if you want the flexibility to work from home writing. You can check out my interview with Gina about how to get started freelance writing. I think it just comes down to what you’re more interested in doing. Do you want to create a blog that you are able to share more of your story and build relationships with readers? Or do you just want to straight up write articles that fill another site’s requirements? I hope you find the perfect situation for you!
"Blogger for Word" is an add-in for Microsoft Word which allows users to save a Microsoft Word document directly to a Blogger blog, as well as edit their posts both on- and offline. As of January 2007, Google says "Blogger for Word is not currently compatible with the new version of Blogger", and they state no decision has been made about supporting it with the new Blogger.[23] However, Microsoft Office 2007 adds native support for a variety of blogging systems, including Blogger.
If you can repurpose your content and put it on content hubs (sites that collect specific kinds of content), you will start to bring in readers from different sources. For example, SlideShare hosts professional content in the form of presentations, infographics, documents, and videos. Youtube is a well-known video-sharing website. Podcasting is another great way of repurposing blog content for iTunes listeners.
Starting in February 2013, Blogger began integrating user blogs with multiple country-specific URLs. For example, exampleuserblogname.blogspot.com would be automatically redirected to exampleuserblogname.blogspot.ca in Canada, exampleuserblogname.blogspot.co.uk in the United Kingdom. Blogger explained that by doing this they could manage the blog content more locally so if there was any objectionable material that violated a particular country's laws they could remove and block access to that blog for that country through the assigned ccTLD while retaining access through other ccTLD addresses and the default Blogspot.com URL. If a blog using a country-specific URL was removed it is still technically possible to access the blog through Google's No Country Redirect override by entering the URL using the regular Blogspot.com address and adding /ncr after .com.[17] In May 2018, Blogger stopped redirecting to ccTLDs and country-specific URLs would now redirect to the default Blogspot.com addresses.[18]
Sign up to place ads on your blog. Placing ads can be an excellent source of revenue for your blog. With “pay per click” (PPC) ads, you get paid when visitors to your blog click on ads that lead to other clients. You usually need to already have a strong readership and high visitor counts for ad buyers to be interested in your blog. Here are some examples of websites that pay you to place ads:[39][40]
Your first step in starting a blog is deciding on a niche. Maybe you've already selected a niche. Maybe you haven't. Your niche will essentially be your content angle. What will you write about? What information will you convey? Will it be about a specific industry? Maybe it will be about a certain area of skills or personal development? Whatever it is, decide on it now.
I learned very quickly that focusing on large-scale traffic was not necessarily the shortest path to a sustainable business. And I actually started being very blunt and firm about this in public, which “turned off” large numbers of readers who were not giving anything back. Paradoxically, though, the people who really resonated with my content started stepping up to the plate. I noticed I could sell something at $20 or at $797 and make the SAME number of sales. So I started focusing mainly on those willing to give back. And I finally started making enough money to quit my job.

Hi Jamie, this is great. I am totally new to the idea of blogging for myself and your website is clear and jargon free. From everything I have read, it seems it’s about having a subject you are either very knowledgeable in or are passionate about and then sharing that information with other people who may find it useful through blog posts. Once the audience are there, then looking at ways to monetise through audience numbers, if I’ve got it right?
Use a keyword research tool to gather even more ideas: We want a TON of these blog post topics, so let’s use a keyword explorer tool like Ahrefs (pictured above), Google Keyword Planner, or Moz to help us fill it out. These tools basically just show you terms and topics related to the ones you’ve already come up with, as well as how much traffic those terms are getting (to show that your audience cares about them!)
Having something to sell will give you something to plan your content marketing and email marketing strategies around. Let’s say you want to sell a full recipe book for the keto diet. So, you publish a post on your “Top 5 Hacks for the Keto Diet” and offer a seven-day keto breakfast plan as a lead magnet to attract subscribers to your email list. You send the breakfast recipes to your leads over a period of seven days and advertise your book at the end of it.
We have good news because you are not the first person who tried to start a blog! (Shocker, we know!) In fact, we’ve gone through this process a few times ourselves, with a wide variety of failures and successes. That’s why we’re here to give you a roadmap detailing all the things you’ll need to know in order to start a blog with all the right ingredients to be successful. This is everything we wish we knew back when we first got started.
Years ago I had some articles or blogs that I posted on WordPress & a few other sites. The site supplys some kind of a dashbord that shows how many people read my content each month. It also shows how much I earned each.month. I have never received any payment from this company. I was wondering if you can tell me where to go or who to contact about this. If I would recieve the pay for my contribution it could be a great side job. I eagerly await a response. Mary
Thanks Zee! It’s definitely an investment- more so in time rather than money, but it’s definitely worth it. Once you get things up and running (super easy with Bluehost), it’s all about building up your following and increasing your reach- both of which have basically unlimited potential (which means theoretically unlimited earnings potential). No better time to start than now!

It’s dependent on traffic. Traffic goes up and down and you never know when it is going to do a major dip. Most advertisers pay based on the number of views their ad will get. This turns you into a traffic monster. You start to look for creative ways to get any kind of traffic, no matter if it’s good traffic or not. This can easily lead to your site becoming another junk site that you try to avoid.
Email subscriptions is one of your most important priorities as a blogger, if not the most important. Highly engaged email lists are at the core of every successful blog. Unfortunately, managing and sending emails on a list involves a lot of spam regulatory laws, which means you’ll need a reputable email marketing service. There are quite a few great services which can handle your email broadcasts, autoresponders, and more.
It’s pretty easy to get wrapped up in the “How to start a profitable blog in 10 minutes and earn $5000 / month while you sleep!” articles that you see out there. But the thing is, those articles leave out some details – they do this on purpose, so that you go ahead and start your blog RIGHT NOW, without giving it any thought – so the writers can earn commission on hosting sales. Many bloggers earn so much money from hosting sales with their how to start a blog tutorial that they hardly even need to try making money anywhere else on their blog.
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