WP Engine is a superb prospect however you’re looking at $29p/m for their most basic package. This is way out of the reach of most of my readers. This article is aimed at people who are just taking their first baby steps into blogging, and aren’t yet at a level of knowledge or income to justify something that costs over $300 per year. In comparison the hosting I recommend costs around $72 for 3 years and includes a free domain name in year one.
This is an important one. If you don't know who your audience is, you don't know whether or not the content you're creating is truly having a positive impact in your niche. Sure, you can rely on keyword research and analytics to steer you in the right direction, and you should, but you should also consider forming a deep understanding of who your audience is, what they want and what problems they're facing.
Great post, blogging is hard and consistency is required. We run a Nature and travel blog and I think the most important thing we tell people is to start blogging with a purpose, Do not just start and end up soon. Niche is key and many miss out on that because they want to cover and do it all. Do not just start a blog because you think you will get rich quick and be able to travel the world. It takes a lot of work and lots of time.

I will read it and refer to it again but I'm still a little undecided about it. For one thing, this author has been SO successful that to have her level of success described in detail just feels overwhelming. She has all manner of assistants, a lawyer, a CPA, etc. on her payroll. It didn't make me feel inspired, like "I can do that, too!" It just made me think well, lucky you but right now I'd rather hear about what I as an individual can do. Also I kept waiting for her to talk about how the profit comes into the picture. Not that I wanted to ignore all the stuff you have to do to get to that point, I just wanted to hear about how it works because if you're telling me about all this difficult work I need to do, I want to see some money at the end of it. She did eventually discuss it but it took a while. And in saying all this, I've already had two blogs in the past. So if you are an absolute beginner you may want to start with something else. I also wish I'd bought it in paper (if it's available, I don't remember) instead of on Kindle, so I could highlight, skip around, and refer back to it more easily.
That being said, while you shouldn’t expect to go full-time right away, blogging has in fact led to multi-million dollar companies. There is no guarantee in blogging, just like any other business endeavor. We share these stories with you so you can see what is possible. While you may never make millions, with the right research, time, effort, and timing, you can certainly earn a good income from blogging. To play it safe, we recommend blogging as a side business until you start seeing those returns.

Protip: Your post or page title (i.e. what your readers see) does not have to be the same as your permalink (i.e. what appears in the search bar). Your post title should be easy to read by humans, whereas your permalink can be easier to read by computer bots. For example, I titled my page Tools I Use & Recommend but I edited my permalink to simply “tools” which you can see in the address bar at the top of your screen). The shorter permalink can be easier to link to and advantageous for SEO.
Okay, so there are a ton of other considerations. For the sake of brevity, I’ll have to skip over all the little nuances that are involved with configuring things properly and optimizing for things like search engine optimization and installing plugins and so on. If you want to learn about SEO, I would recommend checking out my course on Udemy or one of my books or audiobooks on the topic.
Selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.
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