Although you shouldn't start a blog with the intention of optimizing it to oblivion, you most certainly should understand the fundamental principles of search engine optimization so that you pay attention to the key aspects that will impact your ability to rank on search engines like Google. Begin with Google's Webmaster Guidelines, and digest and implement that information. Learning SEO is a long and drawn out journey. You should always be increasing your knowledge and expanding your skill set.

Don’t get me wrong I have made many mistakes along the way but once I knew what I was doing it became a lot easier and more enjoyable. Many of my friends have emailed me or called me to find out more about “What Jamie Does”, but it can be a little hard to sink in at first as to how you can actually make a real income from running a successful blog(s). Therefore I have decided to create this guide for my friends, family, email subscribers and anyone else who wants to start doing “What Jamie Does”.


Although most internet marketers (IMs) would have you believing otherwise, there is no “secret success formula” that will help you build a mass fortune quickly on the web. There is no “newly-discovered blueprint” that will give you the tools for success. No, it’s all a grind. Plain and simple. However, the niches that involve more competitive transactional searches, such as the online money-making niche, are going to be harder to make progress in at the outset.
How to Blog For Profit is like having a best friend or big sister guide you through the blogging process.  With wit,wisdom, and the insight of someone who has been there, Ruth shares how she grew her blog, Living Well Spending Less, to over 1 million unique visitors per month, earns a full time income, and still is able to write about the things she truly cares about.
Because we receive so many questions about how we specifically set up our blog, we decided to provide our readers with a soup-to-nuts, comprehensive guide for how to set up a blog. This blog post is intended to function as a how-to manual—a guide that will light the path toward launching your new blog—with easy-to-follow screenshots, step-by-step instructions, as well as additional rationale and insights to improve your blog.
Please Note: I am an affiliate of Bluehost. That means, I’ll get a commission every time someone uses one of my links to sign up for the service. However, I do believe that Bluehost is one of the best hosting companies out there, with one of the best customer service departments, which is crucial when you’re doing something technical like hosting a blog.
The single most important strategy you'll find for building up a blog and boosting your visibility on search engines like Google, and my all-time go-to strategy for rocketing up the search rankings on Google's SERPs, is content marketing. Marketing your content is an intricate process that involves long, seemingly-never-ending hours of building more useful off-site content that links to your primary anchor content, but it's well worth it.

Your SEO strategy should start with the basics. Make sure your website is optimized for speed and mobile devices. You can also install a plugin like Yoast SEO to help you set up a sitemap and get your indexes, keywords, meta titles and meta descriptions in order. You should learn how to perform proper keyword research after that as well as how to use those keywords in your posts. After that, you can learn about more complicated SEO techniques, such as white hat link building and brand building. Of course, creating unique and valuable content will help with this as well.
Google pays acute attention to the length of your articles. Short articles are called “thin” content. They generally tend to be 500 words or less. Even sub-1000-word articles are largely a waste of your time. Why? You can’t compete in the beginning with thin content. Unless you have an existing audience, which takes time to build, you need content that packs the value-punch.
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Be Honest. Your blog needs to be authentic—it needs to feel real—if you want people to read it. You can be your blog, or your blog can be you. That is, do you really embody the stuff you write about? If not, people will see through it. “Be the change you want to see in the world,” is the famous Gandhi quote. Perhaps bloggers should build the blog they want to write for the world.
Lastly, don’t be afraid or too shy to integrate your personality into your brand, and yes, your blog is your brand. Consumers want to buy products from brands they trust, and there are few greater ways to form relationships with them than by sharing your own thoughts and personal struggles in your niche, showing more of yourself, and generally being as authentic and transparent as possible.

After having this realization, I started going out and pitching other similar (non-competitive) startups and online brands that clearly needed more business-related content for their blogs... and over the course of the next year, I continued to slowly double the prices I'd charge per article. I'd add new "extras" as time went on and I built a larger community & brand for myself too—always experimenting with my offer to see what clients would pay more for.

Email subscriptions is one of your most important priorities as a blogger, if not the most important. Highly engaged email lists are at the core of every successful blog. Unfortunately, managing and sending emails on a list involves a lot of spam regulatory laws, which means you’ll need a reputable email marketing service. There are quite a few great services which can handle your email broadcasts, autoresponders, and more.


It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.
Focus your efforts on these keywords for now. Choose a big one that will take longer to reach, as well as three to four additional terms you're going to try to rank for. These should all be similar! Then, you're going to include these keywords in each blog post you make in various combinations. Always focus your posts on one term, and include the others only if they make sense. As you focus on these similar keywords the search engines will start to rank you more highly because your blog is tightly focused and relevant to what you're targeting.
“This book is an excellent resource for bloggers, especially bloggers relatively new to blogging (i.e. have been blogging for 2 months to a year or so) and that are looking to take their blog to the next level. Ruth gives you clear advice on how to build a solid foundation for your blog, and she does an amazing job of emphasizing the importance of that foundation and it’s role in helping you make a profit down the road. For Ruth, it’s more about lasting upward momentum than getting rich quick. And I love that! Additionally, Ruth’s advice is valuable even if you are not looking to monetize your blog, since many of the same qualities that make a profitable blog are also ones that grow your readership generally. It quickly becomes apparent that Ruth is all about quality, honesty, action, and organization. I feel like I have a much clearer picture of what kinds of items need to be on my blogging to-do list, and after reading I felt empowered to actually get myself in gear and cross those items off my list.

You also need to do things like select a theme. What will your design look like? Will you use a standard theme that's free or will you splurge on a premium theme? There are literally hundreds of thousands of WordPress themes that can be chosen to hep you with the design and layout of your blog. Two of my favorite options for sourcing premium WordPress themes are Envato's Theme Forest and Template Monster.
Selecting a good keyword can be helpful. Search engines function through SEO (search engine optimization), which ranks search results based on how many keywords they have related to the person’s search query. However, you don’t want to get so wrapped up in SEO that your readers feel your blog is generic. Developing strong brand identity is the best thing you can do to draw readers to your blog.

You can also strategically rely on traditional post formats to help you along the way. At the end of the day, as long as your information is interesting, relevant, and sourced reliably, you’re on the right track. Don’t be afraid to experiment, but keep in mind it’s smarter to break the rules on purpose than by mistake. Read and learn from popular blogs in your niche and try out what works best for them.
IF something like that were to happen I surmise we can reasonably expect some sort of announcement/warning to the approved API partners (and probably even to the general public). I would say it’s almost impossible they’ll push through some sort of update that suppresses auto-pinned content without us knowing (at least a little) ahead of time, thus giving us time to adjust accordingly.
You also don't have much say in how much you're able to make with these revenue streams. Products (e.g. ebooks, video courses, apps, etc…), on the other hand, are your own. You can price them at whatever you want them to be or at least what your audience is willing to pay. This gives you the freedom to create whatever type of content you want and earn however much money you want.
You’ll Develop New Skills – If you commit to starting a blog, you will become a better writer. Writing is a life skill and a key form of communication. My writing has improved tenfold since I began blogging. In addition, you might decide to learn about web design, search engine optimization, marketing, and much more. Those are skills that employers find valuable.
Your money is either in charge of you or you’re in charge of it, there’s no middle ground. Using some type of personal finance software can help alleviate some of that money stress and better allow you to manage your money effectively. Without it, you may just be setting yourself up for constant financial worry. Life is already tough enough and there’s no need to make it more difficult by simply hoping your money issues will all work out in your favor. Hint: they won’t.
SEO friendliness: SEO, or search engine optimization, refers to how well Google and other search engines can find your information when people search for it. Some themes use bulky code that makes it difficult for search engines to read. And while no one expects you to inspect a theme’s code you should see if the developer has said it is optimized for SEO.
At its heart, blogging is about sharing your knowledge with the world. Choosing a topic that you are passionate about makes the process of starting a successful blog so much easier. Writing about more than one topic is totally fine too. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your readers interested.
In today's competitive business environment, employees are constantly vying for ways to climb the corporate ladder. Looking to make steady gains over time, they work hard, diligently putting in the effort to ensure that they get noticed. Over time, they climb the proverbial ladder, increasing their pay while also increasing their level of responsibilities.
This step should have been obvious by this point in the article. Again, creating content or products based on what you feel would be most successful is risky. It’s next to impossible to replicate what another, more successful blog is doing and expect the same results for yourself. It’s better to know who you’re targeting, what their biggest pain points are and what products you want to use to target those pain points. A content marketing strategy will help you plan more effectively.
Anyone who's serious about building a blog and making money, needs to leverage Google's webmaster tools to see what keywords they're ranking for and any messages that would impact their ability to rank. This will also allow you to submit an XML sitemap and track keyword impressions along with click-through rates. This is one of the most useful tools for growing your site or blog through constant analysis of your efforts.

Selene, Bluehost has several different packages available. I believe to get the $2.95 rate, you have to pay for 36 months up front, but I am not 100% sure. Definitely check into it first and make sure it’s something you’ll be comfortable with before signing up. Alternately, you can look into Black Chicken hosting. Their rates are a little more but you can pay monthly.


Whether you have been blogging for years or just a few weeks, Ruth’s bestselling book, How to Blog For Profit (Without Selling Your Soul), offers solid advice and practical action plans for writing amazing content that gets noticed and shared, creating compelling images, growing blog traffic, maximizing revenue, and turning your blog into a profitable business.


Your first step in starting a blog is deciding on a niche. Maybe you've already selected a niche. Maybe you haven't. Your niche will essentially be your content angle. What will you write about? What information will you convey? Will it be about a specific industry? Maybe it will be about a certain area of skills or personal development? Whatever it is, decide on it now.
While usually a domain would cost you around $15, with Bluehost you will get one for FREE! The basic package also includes a free SSL certificate (which protects data transfers on your site and makes it safe), 50GB of storage and unlimited bandwidth which means you can have as much visitors as you are able to attract to your site. And this is more than enough to start with.
If you can repurpose your content and put it on content hubs (sites that collect specific kinds of content), you will start to bring in readers from different sources. For example, SlideShare hosts professional content in the form of presentations, infographics, documents, and videos. Youtube is a well-known video-sharing website. Podcasting is another great way of repurposing blog content for iTunes listeners.

Even though you have to pay for your own web hosting out of pocket, going this route allows you much more flexibility in terms of site design and usability. And don’t worry, hosting is really inexpensive, especially if you take advantage of our 42% off coupon code with Hostgator (BTOP42). Depending on your hosting plan, it shouldn’t end up costing you more than a few dollars a month.
Great Pricing. TheMinimalists.com is a Bluehost affiliate partner, which means that in addition to using their service, we also receive a commission for referring new customers. To be fair, though, we would still use Bluehost even if we weren’t an affiliate—we’ve used them for a long time. Ergo, we don’t recommend Bluehost just because we’re an affiliate (every hosting company offers a similar affiliate program); we recommend Bluehost because they are the best, most reliable option. Plus, because we’re a partner, Bluehost offers a 50% discount for The Minimalists readers: only $2.75 a month. That’s an outstanding price!
Why? While it's relatively straightforward to begin a blog, it's a monumental undertaking to generate any semblance of traffic and profit from your arduous efforts. You need laser-focus and persistence to build an audience or reach mass saturation with your prose. It takes time and it takes long and drawn out evenings burning the proverbial midnight oil.

And if you want to maximize your blog’s potential for earning an income (maybe the reason you're learning how to start a blog in the first place?), then it’s always worth it to own your platform and go with a self-hosted WordPress blog, powered by a hosting provider like Bluehost that'll have your back on any of the technical questions & issues you run into.
Susan Shain is the founder of Travel Junkette and runs her blog-based business while traveling the world. She started out like any other college student, struggling with so-called regular job interviews. Then she found seasonal work, which led to more travel. That’s when she knew she had to build a more regular and reliable income through blogging so she could keep on going as long as she wanted.
We use BYLT for our theme, a platform created by SPYR. They have a number of beautiful, simple WordPress themes to choose from, and, in fact, you can purchase the same theme we use if you like. Simply go to their site and find the theme that best fits your desired aesthetic. BYLT’s themes are feature-rich plus, once you buy your theme, you will have the same team supporting your work that we trust to support ours.
This is a big reason why I recommend building your blog with a platform that allows you to build a proper, fully-fledged website rather than a blog with a few simple pages. Platforms like WordPress.org allow you to build beautiful pages designed to captivate and convert your readers as they scroll through them. You can do this with page builders, email marketing plugins, plugins that help you manage and cloak affiliate links, and more.
“I signed up about a month ago and set up a page with the help of Jennifer. She responded immediately and helped all the way to my satisfaction. I foolishly tried doing my 2nd site with WordPress/BlueHost on my own and was road-blocked, frustrated, and told that for $80 I could sign up for a training seminar because they “aren’t there to help with design” lol What was I thinking!!
I have actually put all my plans and projects on hold for about a week to focus on reading your blog and that of a few others such as Serena Star-Leonards’ ‘Retire Young’ and Darrens’ ProBlogger. Figured the old adage holds true, if you always do what you have always done you will always get what you’ve always got (other than when the effective means of delivery changes anyway =P ) But as blogs and passive income are where I have constantly struggled I figured it was high time I learnt some new stuff as the old stuff clearly wasn’t working out.
“I truly loved reading this book!! I will admit, when I first heard the title, there was part of me that was tempted to think that there wasn’t “anything new under the sun.” But, I was wrong. Ruth’s fantastic writing grabbed me from the start with the encouragement that each of us has AWESOME in us somewhere…and growing a great blog means finding YOUR awesome. I just can’t tell you how much I love that. 🙂 The rest of the book goes on to give motivation, inspiration, practical ideas and action points at the end of each chapter. She includes her thoughts and ideas on writing good content, SEO, Pinterest, ads, reviews, and so much more. I also love that we get a “behind the scenes” look at a big blogger’s blog & how-she-does-it type material. And, don’t worry, at the end of the book she assures you that no one can do it all. 🙂 She shares ideas for goal-setting and time management. As one who has been blogging for 6-7 years, but only recently started trying to grow my blog and make a small, part-time income from it, I found this book very helpful!!”

There are dozens of such affiliate marketing companies out there – they work by acting as an intermediary to even bigger companies (Walmart, Target, Lowes, you name it…) and drive sales to those advertisers. Some of the bigger affiliate marketing companies out there are, FlexOffers, Commision Junction, and ShareASale.  We are on all of them, but have had the most success so far with FlexOffers.
Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).

Hello! I am so happy I found this article. I hope you can answer a few questions for me! I actually want to start my own event blog bc I would love to start planning events in regards to food and activities?. I love booking restaurants for my friends and family, they always look to me to find a place for them and I feel so good when they tell me they loved what I suggested for them! I am 23 and currently in college . I have been wanting to kick this off for years and was wondering if you have any frost step suggestions for someone who is not majoring in this field! ( I am a public relations major) Thank you so so much, wonderful help! :)
How to Blog For Profit is like having a best friend or big sister guide you through the blogging process.  With wit,wisdom, and the insight of someone who has been there, Ruth shares how she grew her blog, Living Well Spending Less, to over 1 million unique visitors per month, earns a full time income, and still is able to write about the things she truly cares about.
If you're a new blogger or a blogger with less than a year or two's worth of experience, this is probably a great book. The author does a great job of organizing the information into sections and she actually provides actionable steps that will improve your blog. Many are common sense - such as "write awesome content" and "determine your main theme..."
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