How to Blog For Profit is like having a best friend or big sister guide you through the blogging process.  With wit,wisdom, and the insight of someone who has been there, Ruth shares how she grew her blog, Living Well Spending Less, to over 1 million unique visitors per month, earns a full time income, and still is able to write about the things she truly cares about.

Be professional. When you submit a résumé, don’t type it in ALL CAPS and please don’t avoid the caps lock like the plague. Know how to use it without looking incompetent. Write in complete sentences with proper grammar. Of course, there will be exceptions, but even with the exceptions, you must keep it professional. You’re building their view of you.


As you'll see, my first year of blogging saw only about 9,000 total readers, but I wasn't really taking blogging seriously and I was still learning how to drive traffic. In my second year, you'll see traffic begins to pick up dramatically as I start to figure out who my audience is and which traffic strategies work best for me—that's when I started driving almost as much traffic per month than I'd gotten in my entire first year.
Thankfully, you needn’t be tech savvy to start a blog (we certainly aren’t). You don’t need to know how to code or design to build your blog (we still don’t). You don’t need much money to create a blog (you can get a free domain and host your site for just a few bucks a month). And you don’t need to spend a ton of time setting up your blog, either (you can set up your blog in less than an hour).

22. Advertising – This is definitely the most old-school way of earning money with a blog. It’s also starting to become the least common way. You can sell advertising spots directly on your site or you can sign up with a company like Google AdSense or Media.net. Either way, you won’t see a whole lot of money from ads until your views are well into the thousands each day.
Thanks Donna for taking the time to write this excellent comment. I agree with you 100%. A blog can give you an income from offline sources and is a great way of diversifying into different areas, but again it also depends on the niche you find yourself in. I always say to people to not be too reliant on one source of traffic or one source of income, because they can vanish pretty quickly.
One criticism: I bought the print version, and there are a few illustrations there that were obviously done in color for the e-Book version, but they wind up in black-and-white in the print version. Surely it could have been easy enough to change the way these illustrations looked in black and white to optimize it for the print book e.g. using dotted or dashed lines, or more strongly contrasting shades of gray? I felt rather frustrated at that. However, it was the only problem I encountered (it only affects literally a few small things) and it was not a major drawback. I still give the book a full 5 stars, it's still great despite this minor issue.
Thanks for sharing the good article about blog startup. Its not an easy to maintain blog, I also started to writing an articles for my blog but still success is far from me but never give up. Your article is quite impressive and motivated for beginners even i also read whole article and your word inspired me a lot to improve my blog. You are my mentor now. Keep writing and keep smile always.
If you are working with a 2-part system like Genesis, you’ll need to upload both the Genesis Theme Framework and the child theme of your choice. Again, read my post about choosing a theme for an explanation of this preferred type of system. If you try to upload your child theme and you do not have the Genesis Framework installed, it will not work. I recommend you upload the Genesis Theme Framework first, then repeat the process with your child theme.
The most successful bloggers are not afraid to think outside of the box. They know how to effectively market their blogs. They are artistic or otherwise graphically inclined for website design. They know how to use social media to promote their blogs. Simply put, as a blogger, if you do not have writing and editing skills, you can always hire an editor. But if you are not clever, creative, motivated, innovative, strategic, and forward-thinking, your blog will not thrive.
“How to Blog for Profit is hands down the best blogging book I’ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy! This book is comprehensive, but not overwhelming, and packed with amazing information. And I don’t say that lightly. You see, by implementing the Pinterest strategies that Ruth suggests in her book, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!” -Crystal Paine @ Money Saving Mom
Your domain name may be the highly popular “dot com” or it may be country or niche specific. From .us (United States) to .co.uk (United Kingdom) and from .guru (yes, for life coaches) to .sport (for sports related domains), these top level domains (TLDs) are added to any domain name in order to point to their location. The general rule is to go for a “dot com” domain, but some of the other extensions can work. For example “dot net” or “dot me.”
Make it easy for the person you are guest posting for. Don’t forget to edit and proof-read and perhaps even format the post before you send it to the website. Make it as easy as it can be for the website owner to just cut and paste the article and hit publish. I used to publish guest posts on The Positivity Blog maybe 6 years ago and I loved it when people did that. I did not love it when people sent me lazy drafts and hoped I would do the cleanup.
This is an awesome post. I too found PinchofYum.com some time ago. I’ve built a niche site and I’m in the stage of promoting it so I really needed the information posted here. I’ve researched making money for years but never paired that research with any ACTION. It was not until recently that I started putting things in motion so seeing some of the steps I’m taking being talked about in this topic is quite reassuring. My blog is based around making money online but making it make sense for beginners. https://chuckcandoyoucantoo.com
Blogging is hard and what I find to be the hardest for me is constant writers block. Evey time I sit down at the computer to write the mind just goes blank. I wonder if that is just me or happens to others also. Or maybe it means that I am not a good communicator or maybe too much disciplined as I am pushing myself too much instead of letting the creativity come naturally. Just don know 🙁
As of late 2016, Blogger is available in these 60 languages[citation needed]: Afrikaans, Amharic, Arabic, Basque, Bengali, Bulgarian, Catalan, Chinese (Hong Kong), Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English (United Kingdom), English (United States), Estonian, Filipino, Finnish, French, Galician, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malay, Malayalam, Marathi, Norwegian, Persian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (Latin America), Spanish (Spain), Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, and Zulu.
I’m a cyclist! I try to ride my bike outside as much as I can throughout the week. If its too cold or wet, I put the bike on the trainer and do 20-minute high-intense spinning workouts (lot’s of free videos for it on YouTube). Biking is a wonderful fitness tactic… You burn calories fast, exercise the parts that mean the most and you kill stress and junk that is giving you that horrid ‘blogger’s block’ plus, its fun and makes you feel like a kid again! 😀

It was a pleasant surprise for me to encounter your blog Yaro. Your obvious experience means that you have had the benefit of seeing what works. For me I commenced engaging online back 1996, but did not really begin seeing the potential for personal business development until 2009-since then I have commenced a blog trying to talk with ‘mature people’ who struggle with the online technicalities..I thought this was my niche. On the other hand I have tried to engage with too many niche areas at once-this is a hard lesson, but I have finally learnt it! Kudos to you for recognizing the vast possibilities at a young age. I genuinely like to help people, so it is an exercise in finding out how best to do just that.

Keep reading and listening and pick up inspiration. Stay up to date and deepen your knowledge about your niche. Read books and blogs about it. Listen to podcasts and watch videos. When you have new ideas flowing into your mind each week and month you’ll come with new stuff yourself. Or combine what you have learned. Or you can share your experience with what you learned from someone else.


Google Blogger supports advertising through Google AdSense, PayPal links, and limited affiliate links. If you use excessive affiliate links, fail to add relevant content when including affiliate links, or get paid to increase someone's search engine ranking, Google will move your blog much lower in the search rankings, greatly decreasing your audience traffic.[11][12]
Write down every topic that you are knowledgeable or passionate about. You'll have a much easier time making money from a blog you are interested in, rather than trying to write content you don't like because you think it will make money.[1] Some examples are hobbies that you enjoy, your career, or some specific and miscellaneous knowledge that you have.
A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.
The best avenue for making money from your blog is through email marketing, plain and simple. Hands down, this offers one of the quickest and surest strategies for earning an income through your blog. But before you get there, you need to sign up to an email marketing platform like Aweber, ConvertKit, MailChimp, Constant Contact, InfusionSoft or any other number of platforms that exist out there.
It’s good to have a main topic — but you can branch out from there. Many coupon bloggers post coupons, discounts, money saving ideas, ways to make money, as well as home related stuff like recipes, parenting, etc. Have you ever tried mind mapping? That would be a great way for you to discover if you have enough ideas for a blog on any given topic. Good luck and keep us posted!
Keep it simple: At the end of the day, the goal of starting a blog is to share content that can be easily consumed (read, watched, experienced). And unfortunately, a lot of fancy blog themes get in the way of that. Don’t get too drawn in by crazy looking themes that compromise on legibility and usability. If a theme looks good, but doesn’t help you share your thoughts and engage with readers, it’s not a good theme.
Learn about search engine optimization (SEO). The very basics of this is knowing which keywords to focus on. These are what people are searching for in the search engines, and how they might find your blog. Some of these keywords get a lot more searches than others get, so it's in your best interest to eventually choose the ones that do get searched for often. Keep in mind that these are often more competitive than ones that are searched for less -- but you might get lucky.
“Heidi and I are fortunate to make our own schedules, travel the world, and live our lives on our own terms, because we built our blogs into a business that affords this lifestyle,” Sabra said in her email. “And, we believe if someone is interested enough to start a blog, then she, most likely, is searching for this flexible lifestyle too—which we warmly call the ‘blogger lifestyle’.”
This is very useful information for me as a beginner blogger. I figured to try blogging as a project while working on my MBA program online this year. I haven’t finished publishing my blog site yet. Still checking out some tips and advice prior to publishing. A bit nervous but after reading other new bloggers helps build my confidence. Hopefully I get the nerves to publish by end of January. As you mentioned, I ended up using WordPress.
Money. You should not start a blog to make money. We need to get that out of the way first. If your primary objective is to replace your full-time income from blogging, forget about it. It doesn’t work that way. Do you think that Jimi Hendrix picked up his first guitar so he could “supplement his income”? No, he didn’t. Rather, he did it for the love of it, for the joy and fulfillment he received, and the income came thereafter—much later actually.

“I came across an article from Chris Guillebeau said it’s really easy to write a traditionally published book, a self-published book, or a couple self-published guides, you know…100 blog posts, 50 guest posts, and then it goes on, a few long form pieces for some magazines, blah, blah, blah, in a single year. It said it’s pretty easy if you just write a thousand words a day.
The best avenue for making money from your blog is through email marketing, plain and simple. Hands down, this offers one of the quickest and surest strategies for earning an income through your blog. But before you get there, you need to sign up to an email marketing platform like Aweber, ConvertKit, MailChimp, Constant Contact, InfusionSoft or any other number of platforms that exist out there.
Very well thought out and detailed. It’s seems like a great guide – easy to understand and follow , Word Press is a great recommendation. It’s easy to use.I am currently using WordPress for publishing blogs relating to mobile advertising . Another easy way out is, bloggers can also monetize their blogs by joining mobile ad networks & Earn more revenue through their Blogs.
Readers want to reach a goal. What are common goals people have? Have you set and reached some significant goals? Can you spell out how you did it and inspire others on their journey? Fitness and weight loss come to mind here, as well as getting out of debt. Pursuing big goals can be disheartening and lonely. Knowing someone else has been there does wonders.
Of course, there are other CMS options you can look at, such as Squarespace, Ghost, and Wix when learning how to start a blog. However, I strongly recommend setting up a self-hosted WordPress site for your blog as it’s the most sustainable, long-term solution—and really the only option worth considering if you're starting a blog with the eventual goal of making money from your website in some way, shape or form.
Hi Mary Joe! WordPress is just the platform that you use to create and publish your blog posts. They do not pay bloggers. So, I’m guessing you may have been signed up with an ad network or affiliate program where you were earning income. Some of the most common are Adsense and Amazon. However, there are many thousands of options out there for earning an income blogging, so you’d really have to go back to your blog and check if you see whether you were working with a particular company. One thing I can say in general is that some companies have a minimum amount you must earn before they will issue a payment, it would be anywhere fomr $10 to $50 or so. If your earnings were below that threshold, then that may be why you haven’t been paid. Also, make sure to check that you have given them your up-to-date contact information. I hope you’re able to make a go of your blog as a source of income soon! :)
The more involved you become with blogging, the more your creative juices will flow. That’s one reason why blogging is so popular. As you gain knowledge about your topic, the confidence you build in your followers and most importantly, in yourself, will soar. All of this leads to increased creativity. Keep an open mind and enjoy your new-found confidence in your own abilities!
As you can see there is no shortage of methods with regards to making money on your blog. While it might be tempting to try and make money right away, I would advise you to focus on getting a nice foundation built up. Offering services from day 1 can work out for you and bring in some clients, but as your blog grows you’ll find that your time is better spent making products.
AdSense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.
The problem with an everything is free model to begin with is you set expectations at that level and attract people who don’t want to buy things. You need to go in with the mindset of what content will get me buyers now, not later, which means you make offers from day one based on very clear positioning from day one (or no one will buy). You still provide value for free of course, but it’s tied in with immediate offers so you can set a standard and begin seeing if you actually have a business that makes money.
The reasoning behind this is simple. If your aren’t earning money, you’re not truly “in business.” Your blog is merely a hobby you do in your spare time. On the other hand, how much revenue you need to earn to be considered a success depends on the amount of money you need to survive and the expenses your business has. Basically, as long as you still have money leftover after paying your personal and business bills, you’re golden.
You’ll Become a Better Thinker – blogging forces you to think, research, and then type your thoughts into the computer. It’s much more involved than I just made it sound. Try writing for 5 minutes without stopping if you don’t believe me. It takes critical thinking and concentration. You will think deeply and with more clarity as you practice writing.
Notoriety. Don’t plan on getting “Internet famous” right away. Not every site grows as fast as ours did, but that’s okay. The truth is that we kind of got lucky. We found a great domain name, we cobbled together a logo and site design that people liked, we write fairly well, and our content connects with people in a unique way. We didn’t start this site to become “famous” though. That’d be ridiculous. Our popularity came as a surprise to us, and it was a result of a little luck and a lot of hard, passionate work.
SEO – SEO stands for search engine optimization. Basically, you want search engines, like Google, to index and rank your content high in their algorithm, so that when people do an internet search — your content is easily found (preferably on page one). So when you research and write your content you'll want to consider your niche, keywords, questions, and phrases that individuals are searching for and intertwine these into your blog posts. This is an oversimplified definition, but it gives you the gist of what SEO can do your blog. This article talks more about SEO so you can start learning the ropes.
Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. It was developed by Pyra Labs, which was bought by Google in 2003. The blogs are hosted by Google and generally accessed from a subdomain of blogspot.com. Blogs can also be served from a custom domain owned by the user (like www.example.com) by using DNS facilities to direct a domain to Google's servers.[4][5][6] A user can have up to 100 blogs per account.[7]
This includes what blogging actually is (and isn’t), understanding what successful blogging entails, examples of successful bloggers, and what you’ll need to have ready before even thinking about setting everything up. Then, we’ll give you step-by-step instructions for technically setting up your blog so you can start publishing content. Finally, we’ll offer you our hard-earned knowledge and strategies on how to get subscribers for your blog and even start making some money out of it.
If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog scottchow.com. You can also add your middle name or middle initial if you find your name is already taken. Or you could use a variation like “Scott Chow Blog” or “Blogging with Scott”.

Hi Ramsay Thanks for your excellent article! The only trouble is I impulsively signed up with BlueHost just before I read it and have ended up paying $7.95 per month for 12 months. I didn’t want to sign up for the 36 months – that at least would’ve been $3.95 per month. I also realize, after doing some reading, including your article, that I am not quite ready to launch my blog yet. Would it be possible for me to cancel with BlueHost and then sign up again later through you to get the good deal? I don’t want to find I’ve lost my domain name though. Hoping you can help! Thanks.
We have discussed earlier that hard work is the basis for becoming the successful blogger. A blogger has to work day and night to find new ideas and then he has to active on all the social networking sites to promote his blog. You don’t have to stress yourself with too much of work, rather use your time smartly and delegate time-consuming work to your virtual staff.
In a version of the service called Blogger in Draft,[14] new features are tested before being released to all users. New features are discussed in the service's official blog.[15] In September 2009, Google introduced new features into Blogger as part of its tenth-anniversary celebration. The features included a new interface for post editing, improved image handling, Raw HTML Conversion, and other Google Docs-based implementations, including:
Hi Jessica, thanks for the advice! I have been setting up my blog over the last few days and written a few posts already. I’m really nervous to launch the site though so as of now only I have access to my blog. Did you wait until you had a good amount of material on your blog before publicizing it or did you start with one article and got more traffic as more material was added? Thanks!
Hi, so I’ve been thinking about writing a book about my personal experience with adultery and how this was the worst mistake I’ve ever made and I have made many. In June 2008 my now ex wife became pregenant with our second child but the previous month she introduced me to Facebook. That was the beginning of the end. To make a long story short my ex wife and a woman I met on Facebook both gave birth to my 2 daughters 51 days apart. The blog I want to start will hopefully help other men not be as self destructive as myself.
Don’t get me wrong I have made many mistakes along the way but once I knew what I was doing it became a lot easier and more enjoyable. Many of my friends have emailed me or called me to find out more about “What Jamie Does”, but it can be a little hard to sink in at first as to how you can actually make a real income from running a successful blog(s). Therefore I have decided to create this guide for my friends, family, email subscribers and anyone else who wants to start doing “What Jamie Does”.
Thanks for an awesome step by step. I started by getting a domain and hosting, as per your instruction, but at the end of my registration page on Host Gator, I didn’t find the “Constant Contact” add on. Instead, I have “Get a Pro Email Address from Google” add on. How do I get this Constant Contact add on, and do you suggest me adding the Pro Email Address one? Thank you so much, and so sorry for such a noob question 😀

Keep in mind that you’re not just building a blog, you’re going to be building a business and a brand. The more memorable you make your domain name, the more likely you’ll be to succeed with your blog. If it’s catchy and people can remember it, they might just come back to it over and over again as long as the content is great. But it all starts with a domain name.
This relates to content marketing as much it does social media. You may see top blogs publishing blog posts, YouTube videos and podcast episodes every week while killing it on every social media platform imaginable. What you don’t see is the fact that these bloggers work full time on their blogs and hire employees or contractors to take care of the things they don’t have time for.
With the free version of WordPress, you don’t really have that much freedom to make changes to your site. Plus, WordPress actually owns your site if you use the free version (meaning, your site is technically not even yours). With the free version of WordPress, your website link even looks unprofessional; instead of a .com ending, your site will look like “yourwebsite.wordpress.com”.
This is the ultimate path to monetary success and independence, something that may have had an influence in your decision to become a blogger. Affiliate marketing, sponsorships and advertisements are great, but they all make you dependent on another company. This means you won't have complete freedom when it comes to the type of content you want to create and the decisions you make.
A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. What you choose to create will depend a little on the topic that you choose to write about (on that note, most successful bloggers have some focus to their blogging whether that be a niche or a demographic that they write for).

Hi Ramsay, Happy New Year! Another great post from which established bloggers can also benefit. I’ve been getting bogged down with SEO recently so I’m glad of the tips in the comments thread about keeping it, mostly, simple and concentrating on good, long form content. I have a couple of questions. 1. in 2018 do you think narrowing down to a specific niche is super important or is multipotentialite blogging still going to be effective? Yikes – I know I need to work on my strategy 😉 2. I notice when I click on a link in your posts the new post doesn’t open up in a new window – evidently this isn’t an important back-end consideration for you, and perhaps something you do intentionally? 3. For selling a blog would you recommend Flippa or Empire and any chance of a new updated blog post on this (or is your previous one updated already?)
This is it! You just made a blog all by yourself. In fact, we dare say if you thoroughly read this entire guide you now know more than the average person does about starting a blog. But remember, starting a blog is easy – it only takes about thirty minutes of guided steps. It’s what comes next that will determine how successful you are when all is said and done.
What's sponsored content? Generally, it's when a brand, company or individual pays you a fee in order to get their content (or offer) in front of your audience. That means you'll likely need some semblance of a readership base before you're able to broker a sponsored content deal—because the sponsor's going to want to see your readers click through and at least evaluate the special offer you're writing about.

Do this for each of your keywords and look at the results. If all of your top keywords have a Monthly Search Volume of 5,000 – 10,000, you’ve definitely got a potentially profitable niche. If you’re too much over that up into the high hundreds of thousands of Monthly Searches, you might want to get more specific with your niche rather than competing with much larger, established websites on more popular subjects.
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