The reasoning behind this is simple. If your aren’t earning money, you’re not truly “in business.” Your blog is merely a hobby you do in your spare time. On the other hand, how much revenue you need to earn to be considered a success depends on the amount of money you need to survive and the expenses your business has. Basically, as long as you still have money leftover after paying your personal and business bills, you’re golden.
Answer questions people interested in your niche are already asking. I sometimes check out the most popular questions about personal development on huge sites like Reddit and Quora. They can often give you a good idea of what questions people are really interested in finding answers for. And so you’ll find some really good topics for your next posts or podcasts.
You also need to do things like select a theme. What will your design look like? Will you use a standard theme that's free or will you splurge on a premium theme? There are literally hundreds of thousands of WordPress themes that can be chosen to hep you with the design and layout of your blog. Two of my favorite options for sourcing premium WordPress themes are Envato's Theme Forest and Template Monster.
Sometimes this means they post once a week while other times it means they post on the same day of every week. Some even post multiple times a week, but it all depends on how much quality content you're able to produce. Consistency isn't all about your editorial schedule, either. It's also about the type of posts you publish as well as the intros and outros you use for every post. It's even about the styles you use on your blog for fonts, images, buttons, colors and more.
When people pay attention, not only are they engaged, which is great for Google, but they’re also likely to share and comment on your work. These are all indications of engagement. And those share links help you considerably as long as they’re real and they’re organic. You can’t just go out and buy shares or engagement. You won’t make any traction like that.
Create a basic logo using a program like InDesign, Photoshop, or a text editor (note: even though we have no design skills, we were able to use Apple’s Pages application to create our simple logo after downloading some free vector art and choosing the typeface that best suited our aesthetic), or you can hire someone like 99designs to design a professional logo.
Finally, in order to build a blog that actually makes money, you need to get social. You need to collaborate with others. Communicate with leaders in your niche. Reach out and share other bloggers’ content. Acknowledge their work and give them positive feedback. Don’t be pushy about it and don’t look for anything in return. It doesn’t quite work that way.
Answer questions people interested in your niche are already asking. I sometimes check out the most popular questions about personal development on huge sites like Reddit and Quora. They can often give you a good idea of what questions people are really interested in finding answers for. And so you’ll find some really good topics for your next posts or podcasts.

Be discerning about how you interact. This isn't the place to be feeding the trolls or sociopaths. If someone is nasty, pushing for a fight or defamatory, do not interact with them. You might consider reporting them to your site host if relevant, or the police if they're threatening. Take defamatory comments seriously; see a legal adviser for assistance.
Use a system like W3 Total Cache or WP Super Cache and turn on browser caching to ensure that you speed up the delivery of your webpages. In the beginning, this might not seem as important. But as you grow and your traffic increases to thousands of visitors per day, this will be critical. Use Google's Page Speed Insights to test things before and after the installation.

Thanks, I’m 59 years old and at a point in my life that I believe I’m starting to understand the meaning of life. Though this understanding is still in its infancy I think I’m ready to start asking some questions. Is it plausible to have a Blog that explores is subject matter and do you think it would be interesting to others. I’ve not written anything since high school but on my way home from work I had a Moment of clarity and then this idea thank you for your time.


Hey Alex & Lauren! All this information has been so usefull and so easy to understand, i am very grateful. But i have a query, i live in a country in South America (Chile) where spanish is the main language, therefore i don`t know if its best to create my blog in spanish (which is easier for me because i have much more vocabulary and grammer skills) or go with the world wilde language English. Hoping to hear from you guys, thanks!
Lastly, don’t be afraid or too shy to integrate your personality into your brand, and yes, your blog is your brand. Consumers want to buy products from brands they trust, and there are few greater ways to form relationships with them than by sharing your own thoughts and personal struggles in your niche, showing more of yourself, and generally being as authentic and transparent as possible.
If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog.
If you put your nose to the grindstone — you can earn good money within a year, but the general rule of thumb is blogging is not the fast lane to making cash quickly. I’ve been blogging for nine years, but it took me five years to hit the six-figure mark. Bloggers like Sarah Titus have hit the six-figure mark within a year. Kristin Larsen started making $3,500 a month at the five-month mark. You can read their stories below:
Learn from other top bloggers: If you don’t feel ready to connect with other bloggers in your space, at least try to learn from what they’re doing. For Silas Moser, one half of Chasing Foxes told me, you should study people who are good at what you’re doing: “Look at what works for them and see how you can use it. So many people told us ‘you could never make money from a blog.’ But you don’t have to reinvent the wheel. There are tons of successful bloggers out there that you can learn from and see what they’ve done and apply that to your niche.”
Every time you add a plugin to your site, you add more computer code to the back end. And more code means more for the search engines and other computer-y things to wade through. And more to wade through often means a slower site. No one likes slower sites, not readers and especially not search engines like Google (which we are all trying to please so they send visitors our way!).

Even still, with around 200,000 monthly unique readers on my blog, I only earn about $1,000/mo from being a member of this ad network. Plenty of other ad networks offer marginally higher CPC (cost per click) and CPM (cost per 1,000 impressions) rates, but aren't as restricted in the types of brands & products that are allowed to advertise on my site—so I've chosen to take less in earnings in order to stick with the types of brands I want to promote on my site.
Great post Jamie! There’s so many posts about how to make a money blog and your one is by far the best. One thing I want to comment on is initially all people who start a new blog don’t know where to start. They just sign up to different affiliate money making programs thinking that they will become rich quickly. You and me both know that this is not the case. What they don’t know and need to understand is that blogging needs hard work and dedication. To keep on going when after 6 months they are still earning zero. Only after that one can think to be successful online.
Find Your Niche. You needn’t have a niche, but it helps. When learning how to be a blogger, it’s important to ask yourself what you’re passionate about. Running? Cooking? Being a parent? Have you found your passion? If so, whatever it is, write about that. If not, then you must first find your passion. (Note: We generally recommend that people don’t start a blog about minimalism or the paleo diet or any other heavily saturated topic. But what we really mean when we say this is: don’t create a blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it.)
We use BYLT for our theme, a platform created by SPYR. They have a number of beautiful, simple WordPress themes to choose from, and, in fact, you can purchase the same theme we use if you like. Simply go to their site and find the theme that best fits your desired aesthetic. BYLT’s themes are feature-rich plus, once you buy your theme, you will have the same team supporting your work that we trust to support ours.

Brainstorm keywords for each blog post. Keywords are the important words that relate to the topic of your blog, and specifically the new subtopic you cover each time you post. Choosing relevant keywords that people search for frequently will increase the visibility of your blog, attract more readers, and show them advertisements they are likely to click.
Second job, anyone? In America, two-income families are the norm but think of the havoc it wreaks on your daily life. You’re so exhausted by the time you get home from work; you barely have enough time and energy to make dinner and help the kids out with their homework. Even that becomes difficult if you work at more than one place, whether evenings or on weekends.
About Blog Helping you win loyal friends through your communications. I’m an outstanding writer, speaker, and community builder who understands how to motivate people. Passionate about social change, I left a senior management position so I could help nonprofit organizations tell their stories in person, in writing, and through social media. Blog by Dennis Fischman.
The reason this section is called “Great Content” is because your content really does need to be of a high standard. Everyday millions of blog posts are published on the internet and with so much competition for our limited attention spans you really have to be creating blog posts people are going to want to read and perhaps even share on social media or on their own blogs.

I learned very quickly that focusing on large-scale traffic was not necessarily the shortest path to a sustainable business. And I actually started being very blunt and firm about this in public, which “turned off” large numbers of readers who were not giving anything back. Paradoxically, though, the people who really resonated with my content started stepping up to the plate. I noticed I could sell something at $20 or at $797 and make the SAME number of sales. So I started focusing mainly on those willing to give back. And I finally started making enough money to quit my job.
Now you’ve got many different options to start earning online. If you saw something that really interests you, try it out and learn more about it. If you’re really wanting to make a full-time income online, you need to be dedicated to learning how to do what you want to do. There are tons of free resources out there. You just have to search for them!
For example, if your hobby is cooking, start with the different categories of recipes you enjoy cooking: Baking, Grilling, Vegetarian, Gluten Free, Beef, Chicken, Crockpot, Budget, Exotic, etc. Then break it down from there: Baking: Cookies, Pies, Cakes, Breads, Quick Breads, Baking Tips, etc. If you’re not coming up with enough categories, sub-categories, and topic ideas, it’s probably not a sustainable topic for you.
This is an awesome post. I too found PinchofYum.com some time ago. I’ve built a niche site and I’m in the stage of promoting it so I really needed the information posted here. I’ve researched making money for years but never paired that research with any ACTION. It was not until recently that I started putting things in motion so seeing some of the steps I’m taking being talked about in this topic is quite reassuring. My blog is based around making money online but making it make sense for beginners. https://chuckcandoyoucantoo.com
A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.
In this day and age, managing one’s personal finances in a secure manner that allows the user to have a real-time visual representation of their money is easier than ever before. With the numerous applications that are out there — both free and subscription-based — there’s no reason that every person can’t take control of their money and ensure they’re making smart money moves.
And while the name you choose is one of the more important parts of setting up your blog, remember that it's something you can always change in the future—so don't let this step hold you back. Just choose something that's close to the topics you're planning to blog about, or you can even grab yourname.com or yournickname.com (like I've done with my blog here) and let's keep moving.
“Heidi and I are fortunate to make our own schedules, travel the world, and live our lives on our own terms, because we built our blogs into a business that affords this lifestyle,” Sabra said in her email. “And, we believe if someone is interested enough to start a blog, then she, most likely, is searching for this flexible lifestyle too—which we warmly call the ‘blogger lifestyle’.”
But until that moment where you've written 10 posts, you haven't yet proven to yourself or to anyone else that you actually have what it takes to be a blogger. You're just going to be one of those people who writes a couple of blog posts and then fizzles out and doesn't do anything. There are so many of those people in the Internet- don't add to it.

WordPress also have a variety of plugins that make it easy to put social sharing buttons on your blog posts. Some people like to limit the number of plugins they use on their WordPress blog because it can slow the blog down and it can open your blog up to more attacks, butt a social sharing plugin is one that should have high priority if you do choose to use plugins.
It will depend LARGELY on what kind of traffic you can drive to your blog. Profitable blogs have readers. There’s no way around that. (If you are struggling with traffic, I LOVED – and by loved, I mean have read twice and will read again – Lena Gott’s Traffic Transformation Guide. She details how she went from 17k pageviews to over 400k pageviews in ten months!)
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