The single most important strategy you'll find for building up a blog and boosting your visibility on search engines like Google, and my all-time go-to strategy for rocketing up the search rankings on Google's SERPs, is content marketing. Marketing your content is an intricate process that involves long, seemingly-never-ending hours of building more useful off-site content that links to your primary anchor content, but it's well worth it.
One of the biggest concerns for me, when I launched my blog, was what platform to use. I knew I had to purchase a domain name and hosting, but how to bring them together and make them work as one was a mystery to me. Because I was a new to tech world, I knew I wanted something easy, yet something that looked professional. However, the easy solutions that were already put together looked amateurish and unprofessional.
As you build up your blog, expect to receive multiple sponsored post requests each day. These native ads can be a highly effective way for businesses to reach your audience in a non-threatening way - and they can be a highly effective way for you to make a lot of money. Just make sure the posts are actually interesting and relevant to your audience, and that you fully disclose the sponsored nature of the post.
Why? While there are other platforms for blogging, WordPress is the most mainstream, with nearly 100 million installations to date. Yes, that's a lot of blogs out there. The fact is that there are approximately 1000 websites being created every minute of every day, with a large majority of those being blogs. So if you're starting a blog, you're likely starting a WordPress blog.
Take good pictures. Some of the options below don’t require you to actually take the picture and sell the product, but for the ones that do, make sure you take a clear picture that makes your product stand out from the others. If you’re going to be taking a lot of pictures, set up a small “studio-like” area in your home with a backdrop and proper lighting to really make your pictures come across as professional. And of course, you’ll want a good camera too.
I’ve been blogging for about 6 months now I just recently posted my 50th blog post. It took awhile to figure out exactly what topic I was passionate enough about, originally I began as a food blogger, however I has since transitioned into a blog that aims to reach millenials who are at different stages including college, jobs, and new parenthood depending on the path they have chosen to take. Blogging helped me to get my freelance writing career off the ground, and I am hoping that soon I will be able to do well enough with my freelance writing that I can finally invest that ~$200 necessary to get my blog on the profit making path.
However, building a platform isn’t just about that. Building a platform involves ensuring that you’re always doing the most amount of work for the least initial return. Sound crazy? Okay, it might be a little bit crazy. But it’s true. You have to go out of your way for your readers. Because, believe me, they pay attention and remember what you do for them.
NOTE: I’ll get into this in the section on Helping Other Bloggers, but be sincere in your help. If you only seek out to get something out of someone else, you won’t form a relationship with that person. I’ve liked Stephanie’s blog and content since I first saw it. She has an amazing story of being broke in New York City, and she’s built this amazing personal finance business in just a couple years. I help Stephanie because I like Stephanie, not because I want or expect to get anything out of the relationship.
We spent 3 months on the first blog, but there were two of us working on it and we put a ton of hours into it before we threw in the towel. I can’t say that there is any kind of time period that is “enough” to know whether a blog is worth it or not. It really depends on how much time and effort you put into it and what kind of results you’re seeing. Everyone’s situation will be a little different.
Obviously, you can blog about almost anything. However, you won’t succeed at it if you’re not staying true to yourself. Don’t blog about something you’re not passionate about. Don’t blog about something you’re not knowledgable about. You have to have some degree of knowledge and a big degree of passion. That’s just how it works if you want to succeed.
If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog scottchow.com. You can also add your middle name or middle initial if you find your name is already taken. Or you could use a variation like “Scott Chow Blog” or “Blogging with Scott”.
Just started an idea and discovered your info. Very helpful. I am over 50 and a little late in the tech game because of past jobs that required little or no time in front of a computer. I am a very good writer with many a published article to my name over the years BUT now journal writing by hand does little or no good in the world of tech. When I get this blogging thing going, it is gonna explode.