Yaro, I’ve been noticing this trend for years now. “Blogging” is a “platform” that builds a “business”. Our internet marketing marketing community can be overly-focused on short term results at the expense of healthy business strategy. Thank you for level-setting us. We can certainly capitalize on trends, but not at the expense of being valueable in the marketplace.
6) Consider the Commitment – Starting a blog will take more time than you probably imagine. If you plan on doing everything yourself, realize that it takes time to learn each little skill. You can spend forever trying to design the site and find the right plugins. Researching an article idea and typing it all up also takes time. Expect things to move a little quicker with experience, but it all takes time!
Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.
Hi Jamie, the article is very helpful. I have a question though…I searched several niches on Google Trends. they all show between 75 to 100 searches. That makes it difficult for me to choose. I blog about many things within the lifestyle category. Do I really need to pick a niche? My goal is to be a social media influencer. I’m a practising artist though.
I’ve known Ruth for years. She is one of the authorities on blogging. Four months ago, I caught up with her at BlogHer and she gave me a small piece of advice that transformed one of my blogs. That blog went from 30,000 unique visitors into 300,000 in a matter of months. If there was one book that I would spend money to buy, this is it. From the basics of blogging to in depth marketing and income generation, Ruth really knows what she is talking about. You don’t have to wonder if she really practices what she preaches, she shows you her real numbers. Buy this book, it will change the way you look at blogging.
These types of tools will help you build two essential pages too few blogs use. They are the Start Here page and the Resources page. Creating Home, About, Blog and Contact pages are obvious. The Start Here page, on the other hand, allows you to build a page full of links to your greatest and most valuable content. It can help you highlight the content you want to convert. The Resources page is one you can use to build a list of links (including affiliate links) for the tools you use in your niche as well as anything else you feel would be useful to your audience, such as books and courses.
I would like to work from home and am looking into blogging. I literally have no idea what I’d write about (I’m interested in several different things that are not related to one another) and am assuming I’d need sponsorship to actually make money. Since I know what assuming gets me, I am doing my homework before I do anything else. Thanks for all the info and any other advice is appreciated.
Your first step in starting a blog is deciding on a niche. Maybe you've already selected a niche. Maybe you haven't. Your niche will essentially be your content angle. What will you write about? What information will you convey? Will it be about a specific industry? Maybe it will be about a certain area of skills or personal development? Whatever it is, decide on it now.
These are certainly stark and sobering insights! I’ve only added some content to my travel blog fairly recently. Travel is certainly a saturated area, but on the flipside I guess it also has broad appeal. This brings me to ponder point 10 – positioning. I have some ideas and some strategies in my head, but will mull over this. Yaro, by providing the authoritative insights that you (and others) do, how much do you think these insights have been responsible for raising market sophistication across the board? Do you think that this creates an ever increasing base standard for success? (notwithstanding the point that you make above that the market is growing). The impression I am left with is that where large amounts of competitive quality content exists (i.e. most fields), it is those that harness the lessons that you (and other experts) provide, in combination with their own original tactical strategies that will prosper. Your thoughts?
Write down every topic that you are knowledgeable or passionate about. You'll have a much easier time making money from a blog you are interested in, rather than trying to write content you don't like because you think it will make money. Some examples are hobbies that you enjoy, your career, or some specific and miscellaneous knowledge that you have.
A content upgrade is a bonus that’s very specific. For example, I got a popular post about self-esteem. And the content upgrade for that specific post is simply a checklist in downloadable PDF format where the reader can get all the tips from that post neatly summarized in a document that they can keep on their smart phone for whenever they need it.
These three factors will determine the amount of money you make. Estimating exactly what you will make is pretty difficult, but a high traffic blog on the right topic has the potential to bring in several thousand dollars every month. Of course, many people earn less than this, and some earn even more. In fact, it has been estimated that some top AdSense publishers earn nearly $2 million per year just from AdSense.
Of course, offering products and services doesn’t have to be mutually exclusive from using ads. You can do both, but what I see happen is that when you start to make $5 from ads you try to figure out how you can make even more and that becomes your focus. The tactics you use to boost your ad revenues are often the ones that prevent you from building your list and promoting your own products.
When anyone asks me about starting a professional money making blog I always recommend them to use self hosted WordPress as it’s the best platform for bloggers. I always recommend to new bloggers to use BlueHost to host their new blogs. You can get BlueHost’s high quality hosting for $2.95 per month (36 months sign up) Use this link to get a free domain name with your hosting.
Step 4: Stop displaying how many likes you have. If you have like buttons on your posts from for example Facebook or LinkedIn that display how many likes/upvotes you have from each social media network then that can drag the load times down. I chose to stop displaying how many likes my posts got from each network and only kept the buttons. It made a big difference. You can also choose keep the number of likes but display buttons from fewer social sites, maybe just 2-3.
Use a system like W3 Total Cache or WP Super Cache and turn on browser caching to ensure that you speed up the delivery of your webpages. In the beginning, this might not seem as important. But as you grow and your traffic increases to thousands of visitors per day, this will be critical. Use Google's Page Speed Insights to test things before and after the installation.
Students, Professionals, and anyone else who desires to promote and control their personal brand should consider creating a simple WordPress website (a.k.a. blog). You have complete control over the content displayed and the information provided. Furthermore, when people use a search engine to look you up, your website will often be near the top of search results. This allows you to control your public image.
According to this definition, many news and big time entertainment magazines are all blogs now. At least, their online versions are! It may sound silly, but the takeaway here is that the word ‘blog’ doesn’t intrinsically mean something is reliable or not – it simply refers to a perfectly legitimate style of publication. Like anything, common sense is key. It is always a good idea to research the creator of the blog to check whether they have a good reputation for publishing solid information.
So, what do you want to call your blog? Maybe it’s YourName.com. Maybe it’s YourBusinessName.com. Or maybe it’s a creative brand name you thought up. If you’re having a hard time thinking of a good domain name, try Wordoid, a wonderful naming tool that will give you plenty of great options. Just make sure you don’t buy the domain from them since Bluehost will give you a free domain. (If you’ve already purchased a domain elsewhere, that’s okay, too, because Bluehost will make it easy to transfer your existing domain during the set-up process.)
Also, I have a theory that a contact page without a form cuts down on time-wasting emails. That’s because a lot of people will see a form and use it immediately before reading the information on my contact page. By providing my email address at the end of my contact page, I’m hoping their question(s) will be answered before they get there, thus saving us both time in an email exchange.
Warning: : When I say be sincere, I mean it. People can smell an insincere pitch a mile away. I was guilty of this when I first started blogging. If you start out becoming friends with other bloggers first, sometime in the future they will help you with your eBook launch, promoting your blog, your course, giving you an introduction to someone – whatever – because you’re friends.
Once you setup your account on AdSense you will be given a code to add to your blog. This code will automatically display advertisements on your blog from companies who are part of Google’s advertising network. You may see ads from small companies related to your topic, or you may see ads from large companies that are completely unrelated to your topic.
Pick a topic that you are passionate about. Even if you don't have a passion, writing about your daily life can make for a good read, depending how you word it. If you are going to blog about what you did today, make it interesting. People are looking for a funny story or your opinion on a debatable subject. They may not be as willing to read how you changed a lightbulb today. Using photos can help enhance the reading experience and engage readers more.
Write several posts about a certain topic. If you have written about the best fishing lures once then don’t be afraid to revisit the topic later on. People need reminders to get inspired and to take action. And you’ll learn more about the topic along the way and may have a slightly different view now that you can share. Plus, you’ll get new readers that haven’t read what you wrote a year ago.
Network with other bloggers or mention their blogs: Early on, you want to get on other people’s radars. And one of the best ways to do that is to mention other relevant bloggers and blog posts on yours. For Austin Belack, founder of Cultivated Culture, that meant linking out to relevant blog posts and then emailing the blogger and saying “Hey! I mentioned you in my most recent article. If you think it’s worthy of a share, I’d really appreciate it. But if not, I’m happy to keep sharing yours.” This drove the initial 50,000 to 60,000 readers to his blog.
I still remember the beginning days of building this blog. I worked tirelessly for 60 to 80 hours every single week without fail. In the beginning, I saw a trickle of traffic that amounted to maybe 20 to 30 visitors per day. That number multiplied by about a 100 after approximately a year and a half or so of grueling hard work. And since then, it has climbed significantly for one reason and one reason only: consistency.
But if you create a realistic plan for how much time you’ll have for creating for your website in the next 3 months and you fill that plan with what you think are good or great ideas for new posts or podcasts then you will start creating some true hits with readers or listeners (even if not all of those ideas will resonate as much with your audience as they may do with you).
If you do decide to hire a designer, it’s always a good idea to do your homework beforehand and know exactly what you’re after. There’s nothing more time-consuming (and expensive) than going back and forth with a freelancer because you didn’t have a clear vision of what you wanted in the first place. If you're looking for more sites to track down some freelance designers, check out my list of the best freelance job sites.
Blocking of *.blogspot.com domains by keyword-based Internet filtering systems is also encountered due to the domain containing the substring "gspot"; however, this can be alleviated by excluding the "blogspot.com" section of the URL from the keyword-based Internet filtering whilst the *. section of the URL is exposed to keyword-based Internet filtering.
21. Facebook – Facebook swap shops are great for selling things locally. It’s like CraigsList, but a little easier. You simply search for swap shops in your area and ask to join the group. Once you’re in, take a picture of the item, write a quick description with the price and post it. It doesn’t get much easier than that. You can generally expect to get about what you would get at a yard sale, maybe a little more.
Making money with a blog is a slow process. You want to establish yourself as a thought leader first, then get savvy with marketing. That means you shouldn’t focus on search engine optimization (SEO) or linkbuilding schemes, or plastering 20 ads on your newly founded blog. You should focus on the things I mentioned above in point (3). If you have excellent content that readers love, you will eventually find ways to make money.
How qualified are you? Good blogs convey a sense of familiarity and ease with the material. Excellent blogs usually have bloggers who are personally qualified to talk about their topics. If you can’t think of at least 25 separate posts off the top of your head about your topic, you may not have enough familiarity with the topic to keep your content going.
Facebook – Depending on your niche you can expect to pay about $1 per click to your blog, but there are many variables that can influence how much you will pay. Depending on the nature of your business this can provide some excellent ROI in terms of initial sales, but the main focus of this ad campaign is to get people to your blog. Wow them with your content and get them to opt-in to your email list for more updates.
One added benefit is that if someone clicks on a link from your website to Amazon and ends up buying multiple items (not just the item you are promoting), then you would get credit for the entire sale! Imagine you recommend a book on Amazon, your visitor goes to Amazon to buy a book, and while they're there they end up buying a new TV, a Sony PlayStation, and some other things. You get credit for all of the sales. Not only that, but you also earn from any sales you make in the following 15 days from that customer.
You’ll Develop New Skills – If you commit to starting a blog, you will become a better writer. Writing is a life skill and a key form of communication. My writing has improved tenfold since I began blogging. In addition, you might decide to learn about web design, search engine optimization, marketing, and much more. Those are skills that employers find valuable.
Sign up to place ads on your blog. Placing ads can be an excellent source of revenue for your blog. With “pay per click” (PPC) ads, you get paid when visitors to your blog click on ads that lead to other clients. You usually need to already have a strong readership and high visitor counts for ad buyers to be interested in your blog. Here are some examples of websites that pay you to place ads:
We have discussed earlier that hard work is the basis for becoming the successful blogger. A blogger has to work day and night to find new ideas and then he has to active on all the social networking sites to promote his blog. You don’t have to stress yourself with too much of work, rather use your time smartly and delegate time-consuming work to your virtual staff.
You’ll Meet Great People – I’ve had conversations with brilliant people through my blog. I love getting emails from strangers. Sometimes it’s just a hello, sometimes it’s a request that I review a product or a new book, sometimes it’s an opinion that encourages ongoing dialogue. Seriously, the internet is full of awesome, talented, passionate people.
Wow really great list of tips, even for non beginners! I agree Ahrefs is probably the best SEO tool for bloggers, but honestly Google Webmaster Tools is the first place to start to monitor your search traffic. Ahref is really expensive, and for new comers, probably overkill. I recently started a new blog, and am more than happy with the data provided by Webmaster Tools.
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I made my first cents (yes, you will start with cents. It will be thrilling) 4 months after I started this blog. (That includes one month were I did almost nothing.) I believe, if you do it right, you may start to see a profit as soon as 4-5 months in. It will not be much. But it will grow. You will probably not make a full time income for a while. This is not a get rich quick thing.