According to Mark W. Schaefer and Stanford A. Smith, co-authors of Born to Blog, there are five traits or roles that are necessary for blogging. Schaefer and Smith maintain that everyone has at least one of these traits, and some of the most popular bloggers probably have three or four of them. The idea is to recognize that trait or role that you play, build upon it, and then use it to create a successful blog.

This direct connection to the reader is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your readers also opens up the door to making money from your blog, which is something I discuss later in this guide.
For example, the hypothetical “haircare.com” tells readers what the blog is about, but it doesn’t offer any “angle” on what kinds of hair care advice your blog offers. The hypothetical “Frizzfighters.com” is still clearly about hair care, but it gives off a fun vibe through its alliterative name and communicates your strong brand identity (funky, focused on a particular hair issue, hip).

“I signed up about a month ago and set up a page with the help of Jennifer. She responded immediately and helped all the way to my satisfaction. I foolishly tried doing my 2nd site with WordPress/BlueHost on my own and was road-blocked, frustrated, and told that for $80 I could sign up for a training seminar because they “aren’t there to help with design” lol What was I thinking!!


It was interesting to see the diagram wheel picture in tip one with all the different domains that are used. Self-hosted WordPress seems to be the most popular. Do you think it has to do with how you can customize it the way you want the most compared to the other domains? I’m wanting to start my blog of dancing. I sincerely appreciate all of these additional ideas to get my blog started!


Thanks so much for this great post! I’m a new stay-at-home mom and was researching jobs I could do from home (so I could stay at home for the longterm!) and I kept coming back to blogging. I have read and re-read your post multiple times and downloaded Ruth Soukup’s book; so good! I feel like I’m much more set up for success and not floundering in the dark! I would love any feedback on my website!
First of all, happy new year and once again you did a great job by sharing such a fantastic blog with all of us. It’s beneficial for everyone searching for this topic. I read many blogs on this topic, but the way you describe the things is really impressive. I just loved it. You make me feel proud that I am a reader of your blog. I read all of your blogs on a regular basis and honestly saying all of them are super awesome. Thanks for making such an excellent website for all of us and sharing such type of unique content. Keep sharing. I appreciate your work. Once again Thank You so much for this lovely post.
Great post Jamie! There’s so many posts about how to make a money blog and your one is by far the best. One thing I want to comment on is initially all people who start a new blog don’t know where to start. They just sign up to different affiliate money making programs thinking that they will become rich quickly. You and me both know that this is not the case. What they don’t know and need to understand is that blogging needs hard work and dedication. To keep on going when after 6 months they are still earning zero. Only after that one can think to be successful online.
Show proof that you’re part of their community: You can show your readers that you’re part of their community in a number of ways. Do you write for other blogs or sites that are in your niche or actively contribute to popular communities and forums? What about adding a testimonial or social post from someone in the industry who read and liked your blog.
21. Facebook – Facebook swap shops are great for selling things locally. It’s like CraigsList, but a little easier. You simply search for swap shops in your area and ask to join the group. Once you’re in, take a picture of the item, write a quick description with the price and post it. It doesn’t get much easier than that. You can generally expect to get about what you would get at a yard sale, maybe a little more.
Digital products are another awesome way to make money with your blog. Rather than selling someone else’s product or service, you’re creating something of your own and selling it directly to your tribe. There are many options to choose from when it comes to digital products, but we’re going to look at what we’ve seen and consider to be the top three.
“I’m a veteran blogger, headed into my 6th year of writing to a smart and engaged community on a variety of lifestyle topics.  I didn’t get to Chapter 2 before I was so compelled by her invaluable advice that I stopped reading and started implementing her smart and savvy tips on my site.  Four hours and a much better navigation bar later, I started reading more and found no less than fifty things that I could be doing better to make my site more reader friendly.  This is probably the 10th blogging ebook I’ve read, but  by the far the best.  She is brilliant and generous and you will be amazed at the pearls of wisdom in this little volume.  I love her style, which  is the perfect blend of the philosophical and the practical and I can’t tell you how many times I’ve referred back to her advice for my own blog.   It’s been a month since I employed many of her techniques and my traffic and income are up 25%.  I’m so glad she took the time to write this.  It’s a gift to the blogging community.“
Consider “bonus content.” For example, if you run a podcast on your blog, you might consider having the standard episode available for free but a longer version or additional content for a small fee. Dan Savage’s extremely popular “Savage Lovecast” runs on this model, where standard episodes are free and “magnum episodes” (longer, with no ads) are available for a subscription fee.[61]
Hi and thanks for all the info. These are great step by step instructions. I am new to blogging and this is my first attempt. I have my domain name from NameCheap. I just purchased hosting with HostGator. Now, when I go to install WordPress, I am not finding the install you mention in your blog. I already installed one time and followed the free link (which looked completely different from your graphics) but I never saw the bar saying your install is complete and I never got any login credentials. When I checked My Installs, WordPress was listed there. Since I could not find the credentials, I uninstalled it. What am I doing wrong here? I think I need to start over!
Hi Carol, Sorry to hear about your troubles. Did you upload WordPress to Bluehost? If so, what you need to do now is upload a theme. There are free ones that you can use, or you can purchase one from StudioPress (this is what my blog is designed with now), Elegant Themes, or Thesis. I’ve heard the Divi Theme from Elegant Themes is super easy to modify. Don’t give up you can do this — with anything new, there is a learning curve.
A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.
Passive income is an always popular option since it allows you to earn money even while you sleep. While the concept is very tempting, you should understand that it isn’t entirely true. While you are able to get paid all the time, you still have to work hard on the advertisements and different systems if you want to get the best out it (earn as much as possible). This usually includes:
I’m a cyclist! I try to ride my bike outside as much as I can throughout the week. If its too cold or wet, I put the bike on the trainer and do 20-minute high-intense spinning workouts (lot’s of free videos for it on YouTube). Biking is a wonderful fitness tactic… You burn calories fast, exercise the parts that mean the most and you kill stress and junk that is giving you that horrid ‘blogger’s block’ plus, its fun and makes you feel like a kid again! 😀

Great question! Yes, starting on a free platform limited my visibility to search engines (there are so many spammy blogs and sites that are self-hosted, I think that google just ignores all of them). They also don’t have the speed that self-hosted plans can. (readers don’t want to sit around waiting for a site to load) While you can do custom blog URLS with some free platforms, if you have the /blogger or /wordpress web address, it just doesn’t look as professional or legit to potential readers and sponsors. It also limited my ability to customize and optimize my blog design for growing my audience and income. There may be other reasons someone more technical than myself could explain, but all in all, I saw my traffic increase almost over night after I switched over. I hope that helps a bit! Best wishes with your blog!

Create catchy headlines. You can have the best content in the world, but if your readers don’t recognize it instantly, it’s unlikely they’ll click through. Headlines are especially important because many readers will encounter your content through a feed reader, such as Google Reader, or content site like Digg. They may only see the headline at first, so it needs to communicate what your post will be about in an engaging, entertaining way.[24]
I would like to work from home and am looking into blogging. I literally have no idea what I’d write about (I’m interested in several different things that are not related to one another) and am assuming I’d need sponsorship to actually make money. Since I know what assuming gets me, I am doing my homework before I do anything else. Thanks for all the info and any other advice is appreciated.

18. CraigsList – Some things don’t ship very well. Other things may make you feel uncomfortable to sell to someone across the country. Anytime you’re selling a large item or something you just don’t want to ship, Craigslist is a great place to go. It’s simple to list your item (again, take good pictures!). If you don’t like the idea of putting your phone number out there, the interested individual can send you a message to your inbox without even getting your email address.


Also, I have a theory that a contact page without a form cuts down on time-wasting emails. That’s because a lot of people will see a form and use it immediately before reading the information on my contact page. By providing my email address at the end of my contact page, I’m hoping their question(s) will be answered before they get there, thus saving us both time in an email exchange.
Please note that your chosen domain name may be taken; you may need to try a few different names before you find one that hasn’t already been registered. If you find this process a little frustrating, remember this: your domain name doesn’t have to be permanent. If you’re not 100% happy with your domain name, you can always change it in the future (you can grab a new domain for as little as $11.99).

Blogs are wonderful tools to help people establish themselves as experts in a field or niche. We all have some kind of interest and expertise to share with others. If you’re able to produce great content and/or have a unique point of view on the topic, then be assured that your future audience will recognize it and reward you for it. With a bit of effort, you too can become an authority in your area of interest and teach others how to start blogging.
Show proof that you’re part of their community: You can show your readers that you’re part of their community in a number of ways. Do you write for other blogs or sites that are in your niche or actively contribute to popular communities and forums? What about adding a testimonial or social post from someone in the industry who read and liked your blog.
If I concentrate only on existing customers I may have lose up many fans who can be my buyers too someday. If they did not buy my products no problem but they can help to spread my blog to others which is also a free advertising. In other words I need to have these sticky communities (regardless if they are buyers or not) to keep my blog active and alive by their comments, suggestions and contributions (in term of free articles).
Create a location-independent lifestyle – Blogs are great for working while traveling and producing an income no matter where you might be living. In a recent article that I wrote for Forbes, I talked about how Nomadic Matt, one of the most popular travel bloggers, started his blog so that he could enjoy traveling the world and not be tied to a 9-to-5 desk job.
Blocking of *.blogspot.com domains by keyword-based Internet filtering systems is also encountered due to the domain containing the substring "gspot"; however, this can be alleviated by excluding the "blogspot.com" section of the URL from the keyword-based Internet filtering whilst the *. section of the URL is exposed to keyword-based Internet filtering.
Exactly! I’ve heard the analogy from many different people that you really just need to be one step ahead. It’s kind of like the model of discipleship. The people who are ahead in a certain aspect can help those who are a step behind, and hopefully you also have someone ahead of you to look up to and learn from. I hope you’ll come back and update me when you start your blog Kim!
“Have you ever started a book that you just couldn’t put down? Ruth Soukup’s How to Blog for Profit is not only unforgettable, but undeniably one of the most practical and comprehensive books on blogging that is on the market! Ruth writes with contagious passion stemming from her years of wisdom in the blogging world, yet doesn’t leave young “small bloggers” like me in the dust. This book gives practical, doable steps to pursue your blogging dreams that might seem out of reach (right now), but that Ruth encourages can be made possible with dedication and hard work. The world of blogging is vast, but with concrete advice and “plan of action” steps at the end of each chapter, Ruth makes blogging (and earning an income to support your family through your blog) purposeful and possible.

More often than not, people think they should blog about popular topics where they think money grows on trees. And while the truth is that you might be able to attract the larger audience if you write about smartphones instead of blogging about something specific like tuna fishing, that’s the wrong way to go. In the case, it would show that you write about something you might not completely understand and love, and it would result in an unsuccessful blog that not even you would enjoy.

Thank you so much for this helpful post! I have been researching how to make a successful blog for a month or so and have found many of your posts very helpful! It is my goal within the next year or so to have one up and running! I’m currently working more then full-time hours but live my job; just want more freetime. I think with some hard work I can make it possible.
– Project Payday is one of those sites that has testimonials of people who have earned thousands of dollars by getting paid to get trial offers. I’m not saying you’ll earn thousands, but it is legit and you can earn some extra cash. They assume that by paying you to do a free trial, you’ll either like the product and purchase it, or forget to cancel the trial and get charged for it. If you can keep track and cancel before you get charged (if you don’t want the product), then this is a great site for making some money.

The more involved you become with blogging, the more your creative juices will flow. That’s one reason why blogging is so popular. As you gain knowledge about your topic, the confidence you build in your followers and most importantly, in yourself, will soar. All of this leads to increased creativity. Keep an open mind and enjoy your new-found confidence in your own abilities!

If you enjoy writing, then working as a paid blogger is a great job. Often you can work from home, make your own hours, and get paid to do what you love. Some professional bloggers work full-time at large and small companies around the world, even outside the media. The opportunities are out there, and below are resources to help you find a blogging job, get hired, and become a paid blogger.
To make your site safe, all you need to do is turn on the SSL certificate. It controls the data transfer on your site and makes it unreadable to nosy people who might sniff the data from an outside. But before you start worrying that only technicians and internet experts know how to do this, let us show you how you can get a FREE secure connection in just a few steps:
Earn a living doing what you love! Whether you have been blogging for years or just a few weeks, How to Blog For Profit (Without Selling Your Soul) will prove a valuable resource. The expanded second edition, offers solid advice and practical action plans for creating an authentic, successful, and profitable blog.  Ruth Soukup shares how she grew her own blog to over one million monthly visitors, while earning a full time income, and writing about the things she truly cares about. In this book you will receive actionable steps to be able to achieve your goals:
I love your stuff. I so agree about multiple formats – I have a little system down for writing my post, recording the video and editing and then exporting for youtube and the audio version for podcast. The pin said article to pinterest, etc. I am very niched down and I’d like to think there isn’t really anyone else on the web providing the quality of information to my particular audience as me. I am passionate about what I do – I used to hear people say you need to have a passion for what u do, but I didn’t really think much of it until now when I think how hard I’ve worked the past couple years and realizing that there’s no way I would have been able to do so on such a level if I wasn’t truly passionate about it.
Facebook – Depending on your niche you can expect to pay about $1 per click to your blog, but there are many variables that can influence how much you will pay. Depending on the nature of your business this can provide some excellent ROI in terms of initial sales, but the main focus of this ad campaign is to get people to your blog. Wow them with your content and get them to opt-in to your email list for more updates.
Hi. Thank you for your informative post. I’m still looking for the best (least expensive or free) value to use my own domain (not with wordpress.com or the like in the domain name). If you’ve included this information somewhere, I have missed it. I also didn’t see it on the comparison chart? I’m sure it’s probably there, but maybe worded differently…?
Be Yourself. Part of being interesting is telling your story. Every person is unique, and your story is an important one. The important part of storytelling, however, is removing the superfluous details that make the story uninteresting. A great storyteller removes 99% of what really happens—the absorptive details—and leaves the interesting 1% for the reader.

Making money with a blog is a slow process. You want to establish yourself as a thought leader first, then get savvy with marketing. That means you shouldn’t focus on search engine optimization (SEO) or linkbuilding schemes, or plastering 20 ads on your newly founded blog. You should focus on the things I mentioned above in point (3). If you have excellent content that readers love, you will eventually find ways to make money.
The reasoning behind this is simple. If your aren’t earning money, you’re not truly “in business.” Your blog is merely a hobby you do in your spare time. On the other hand, how much revenue you need to earn to be considered a success depends on the amount of money you need to survive and the expenses your business has. Basically, as long as you still have money leftover after paying your personal and business bills, you’re golden.
Email Marketing – From the day you launch your blog, you need to be collecting email addresses from your readers so that you can remain in contact with them. To do this, you'll need to sign up with an email marketing provider. Don't worry, you don't need to spend a lot of money to get started, in fact, you can get a free account with Constant Contact or Sendinblue.
You can become a successful blogger if you are a good communicator. Some people think that a blogger’s work is over after writing the article. But they are wrong. The main work starts after the completion of the article. A blogger needs to promote that article on social networking sites and then he should also reply to all the comments he got on his article. You need a good communication skills for this. So improve your communication skills if you want to become a successful blogger.
Before I looked down to see who the creator of the pin was, I knew it was going to be from Pauline Cabrera over at twelveskip.com. Without even realizing it, I had subconsciously begun to recognize her purple-themed pins with the crisp block font.  And I knew that those pins led to really good content, so I clicked on the pin and ended up reading her article.
Learn about search engine optimization (SEO). The very basics of this is knowing which keywords to focus on. These are what people are searching for in the search engines, and how they might find your blog. Some of these keywords get a lot more searches than others get, so it's in your best interest to eventually choose the ones that do get searched for often. Keep in mind that these are often more competitive than ones that are searched for less -- but you might get lucky.
27. Sponsored/paid posts – Many blogs publish sponsored and paid posts. Sponsored posts are basically just posts about a specific brand, product or service. A company will pay you to publish an article about it. It’s similar with other paid posts as well. Your basically selling the spot for the article on your site. If you decide to take this route, you’ll want to build your traffic before you will get many offers.
Bloggers like Michael Hyatt, Yaro Starak, Brian Clark, and Ramsay of Blog Tyrant (among many others) have learned to invest time, energy, and money on creating timeless and useful products. This information comes in the form of eBooks, software, themes, plugins, online courses, etc. so that their audience can learn and advance their understanding in a short amount of time.
Google AdSense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind AdSense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs. You've certainly seen ads on other people's websites; you can have these ads appear on your blog or website as well.
It was interesting to see the diagram wheel picture in tip one with all the different domains that are used. Self-hosted WordPress seems to be the most popular. Do you think it has to do with how you can customize it the way you want the most compared to the other domains? I’m wanting to start my blog of dancing. I sincerely appreciate all of these additional ideas to get my blog started!
Whether you have been blogging for years or just a few weeks, Ruth’s bestselling book, How to Blog For Profit (Without Selling Your Soul), offers solid advice and practical action plans for writing amazing content that gets noticed and shared, creating compelling images, growing blog traffic, maximizing revenue, and turning your blog into a profitable business.
If you scour the web, you'll find companies like Aweber, Get Response, Mail Chimp, Constant Contact and loads of others when it comes to email marketing. The first thing you need to do is to pick one of those companies and integrate it into your blog. Second, you need to develop a free offer. What will you give away in exchange for that lucrative email address?

Choosing an extension is also important. The extension is the “.com,” “.net,” or “.org” after a website. There are now dozens of extensions, but those three are the most familiar to English-speaking audiences and will drive the most traffic to your website. Unless you’re a non-profit or a similar type of blog, don’t go for “.org” -- a “.com” is the top choice, followed by “.net.”
So, what do you want to call your blog? Maybe it’s YourName.com. Maybe it’s YourBusinessName.com. Or maybe it’s a creative brand name you thought up. If you’re having a hard time thinking of a good domain name, try Wordoid, a wonderful naming tool that will give you plenty of great options. Just make sure you don’t buy the domain from them since Bluehost will give you a free domain. (If you’ve already purchased a domain elsewhere, that’s okay, too, because Bluehost will make it easy to transfer your existing domain during the set-up process.)
WordPress.org is a highly popular choice because you don’t have to know any coding to design a slick blog. 1 in 5 websites use WordPress. Note: WordPress.org is a full-service blog hosting site, but you have to register your domain name and get set up with web hosting first. Wordpress.com has limited features and provides you a .wordpress domain name for free, but you can’t put advertising or affiliate links on a wordpress.com blog.[16][17]

Take the time to build your automated sales funnel. There is so much involved with sales funnels, but the basic premise is that your visitors will show up to your site by discovering your content, drop into your sales funnel through an offer via your lead magnet or some other tripwire, and they'll then be led through a journey with drip-fed messages at some periodic schedule that will allow you to sell your products and services on autopilot.


Hey Isabel. I would definitely create your blog in your native language if that is the one that you write better in. If your English grammar isn’t impeccable, you will have a hard time getting a loyal audience of English speakers. A blog written in English has the potential for a larger audience, but a blog in your native language will have less competition and the potential for a far more LOYAL audience. I hope that helps!

Sign up for affiliate marketing. Affiliate marketing is a very popular way of monetizing a blog because it capitalizes on your readers’ trust of you. If your posts always deliver quality content, then your audience is more likely to trust product or service recommendations. You can provide links or recommendations to relevant products and get a commission from any sales driven by your blog.[44][45]


Hello; I thought that points 12 and 13 were the most important. one agrees with what my dad always told me which is that it isn’t what you gross its what you keep. And the other making the point that we need to focus more on those people and companies we already know. I was reminded of this while trying to book venues for an upcoming trip to shoot youtube episodes about theme parks for my amusement industry based channel. the only ones that said yes were the ones i had work with on buying or selling amusement equipment. and you are so right about your story because I am currently struggling with the subject of my blog. the most popular posts are those dealing with my weight loss or my managing a business as a blind person. these get views shares and comments but they don’t necessarily sell anything. they may even be confusing some who follow or thought about following the blog. I don’t want to manage two blogs but i can see how it might be the right thing to do. I also have a similar concern about my other efforts social media, podcasting, youtube videos, google hangouts, etc. I look forward to your thoughts. Thanks for this amazingly detailed and comprehensive post. Take care, max
Of course, offering products and services doesn’t have to be mutually exclusive from using ads. You can do both, but what I see happen is that when you start to make $5 from ads you try to figure out how you can make even more and that becomes your focus. The tactics you use to boost your ad revenues are often the ones that prevent you from building your list and promoting your own products.
Keep in mind that you’re not just building a blog, you’re going to be building a business and a brand. The more memorable you make your domain name, the more likely you’ll be to succeed with your blog. If it’s catchy and people can remember it, they might just come back to it over and over again as long as the content is great. But it all starts with a domain name.
Just started an idea and discovered your info. Very helpful. I am over 50 and a little late in the tech game because of past jobs that required little or no time in front of a computer. I am a very good writer with many a published article to my name over the years BUT now journal writing by hand does little or no good in the world of tech. When I get this blogging thing going, it is gonna explode.
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