We were inspired to research and write this essay after reading Joshua Becker’s 15 Reasons I Think You Should Blog, in which he discusses 15 great reasons why you should start a blog. Why being the key word here. In other words, he talks about the purpose of blogging, not just how to start a blog. That’s what many of these other “blogs about blogging” seem to miss; they miss the purpose—the why behind starting a blog.
2. You can migrate to a self hosted blog later on but if you don’t have your own custom domain name then you’ll lose the traffic you have built up. A domain name is going to cost you $15 from WordPress.com whilst a domain name + 1 years hosting at Just Host is around $27 for the sake of around $12 I think it makes sense to start off totally in control.
Once you've built your free offer, you need to create a value ladder. What will you sell on the next step up? Create your own digital products if you're serious about earning a real income from your blog. Decide on the next sale or dollar amount such as $99 on the next step, $499 on the second, $1,999 on the third, $9,999 on the fourth, and $24,999 on the fifth.

Define Your Ideal Readers. Once you’ve found your niche, you need to know who will be reading your blog. For example, we blog about living a meaningful life with less. Thus, our ideal readers are people who are interested in exploring minimalism so they can clear the path toward more meaningful lives. If you want to write about your newborn baby growing up, that’s wonderful: your ideal readers are probably your friends and family. If you want to write about restoring classic cars, that’s cool, too. Tailor your writing to your readers (whether it’s your family or local community or whoever else will read your blog).

Obviously, you can blog about almost anything. However, you won’t succeed at it if you’re not staying true to yourself. Don’t blog about something you’re not passionate about. Don’t blog about something you’re not knowledgable about. You have to have some degree of knowledge and a big degree of passion. That’s just how it works if you want to succeed.
It’s dependent on traffic. Traffic goes up and down and you never know when it is going to do a major dip. Most advertisers pay based on the number of views their ad will get. This turns you into a traffic monster. You start to look for creative ways to get any kind of traffic, no matter if it’s good traffic or not. This can easily lead to your site becoming another junk site that you try to avoid.
As you can see there is no shortage of methods with regards to making money on your blog. While it might be tempting to try and make money right away, I would advise you to focus on getting a nice foundation built up. Offering services from day 1 can work out for you and bring in some clients, but as your blog grows you’ll find that your time is better spent making products.
Earnings Disclaimer: While we are here to help you at every step of your blogging journey, we cannot make any guarantees about your success as a blogger or the amount of money you will make from blogging. Any examples in our content, including our sales pages and marketing campaigns, are not to be interpreted as a promise or guarantee of earnings. Your earning potential as a blogger is entirely dependent upon you and your efforts to become successful.

So, in order to gain visibility, you have to go directly to the source. You need to tap already-established bloggers by offering them your great content with a chance to secure a single link back to your own site. Keep in mind, this isn’t about exchanging blog posts or links. No, do not do that. This is about offering to write for existing platforms that will help you build your own audience.
They didn't just publish posts on a regular basis. Successful blogs found out what struggles their audiences were having and created content that solved their problems. They also got in gear and optimized their sites for SEO. They even learned about email marketing, social media marketing, how to monetize and more. Basically, if you want to become a blogger and succeed, you're going to have to learn how to run an online business rather than a simple blog.

There are dozens of such affiliate marketing companies out there – they work by acting as an intermediary to even bigger companies (Walmart, Target, Lowes, you name it…) and drive sales to those advertisers. Some of the bigger affiliate marketing companies out there are, FlexOffers, Commision Junction, and ShareASale.  We are on all of them, but have had the most success so far with FlexOffers.

Why? While it's relatively straightforward to begin a blog, it's a monumental undertaking to generate any semblance of traffic and profit from your arduous efforts. You need laser-focus and persistence to build an audience or reach mass saturation with your prose. It takes time and it takes long and drawn out evenings burning the proverbial midnight oil.
Each of our team members has their own blogging stories. We’ve created numerous affiliate blogs, started blogging-based businesses, and know what it takes to create the right kind of content. In fact, not only do we have our own stories, but we’ve mentored and shared quite a few others on the blog as well! Here are a few highlights of those whose stories we’ve shared.
I wanted to let you know that this evening is the first time I have came across your blog and as I have many others I read through it. However, I’m not sure what it is about your particular blog but for some reason I feel drawn to it. A lot of what you have blogged about sounds so much like myself. I have wanted to start my own blog for a while (3 years to be exact) but being the procrastinator that I am, not knowing where/how to start AND racking my brain for a domain name has prevented it. I too, have a passion for writing. I always have. All the way back to Elementary school. I have many, many ideas for my blog and have had to hand write everything as I think of it. My dilemma now is coming up with a domain name haha. I have a binder with “my blog” topics, “layout” etc. I literally am just steps away…if I can ever decide on a domain name. Thank you so much for the inspiration you give and the passion you put into your writing…Unlike some blogs where the content is just as original as the next one I click on after it. I only hope to become half the blogger you are. Thank you for sharing this, it has helped!!
One attractive feature of promoting digital information products is that the commissions tend to be higher than that of physical products; ranging anywhere from 10 percent to 50 percent or even higher. As an example, if someone is selling a digital information product for $500 with a 50 percent commission, you can earn $250 per sale. This is much higher than commissions on physical products due to the high profit margins.

The most successful bloggers are not afraid to think outside of the box. They know how to effectively market their blogs. They are artistic or otherwise graphically inclined for website design. They know how to use social media to promote their blogs. Simply put, as a blogger, if you do not have writing and editing skills, you can always hire an editor. But if you are not clever, creative, motivated, innovative, strategic, and forward-thinking, your blog will not thrive.
If you aren’t part of an ad network then you are constantly searching for new companies to advertise on your site. This one was always a pain in the ass for me. I wanted to spend time making my site better, but if I ignored selling my ad space then I wouldn’t have money to continue to make my site better. You can join an ad network, but that means you are giving up a percentage of the revenue. Work hard to only get 50% of the money? Bleh.
“This book is an excellent resource for bloggers, especially bloggers relatively new to blogging (i.e. have been blogging for 2 months to a year or so) and that are looking to take their blog to the next level. Ruth gives you clear advice on how to build a solid foundation for your blog, and she does an amazing job of emphasizing the importance of that foundation and it’s role in helping you make a profit down the road. For Ruth, it’s more about lasting upward momentum than getting rich quick. And I love that! Additionally, Ruth’s advice is valuable even if you are not looking to monetize your blog, since many of the same qualities that make a profitable blog are also ones that grow your readership generally. It quickly becomes apparent that Ruth is all about quality, honesty, action, and organization. I feel like I have a much clearer picture of what kinds of items need to be on my blogging to-do list, and after reading I felt empowered to actually get myself in gear and cross those items off my list.
Unnecessary plugins. Go to Plugins > Installed Plugins. You’ll see a list of plugins, all of which I delete (the only plugin I might keep at the beginning is the Bluehost plugin). A plugin must be deactivated before it can be deleted. So, if you hover over a plugin you may have to choose “Deactivate” then repeat the process to see the “Delete” link. As I explain later, plugins can slow your site down and make things glitchy so I use them very sparingly. I only add a plugin when I have a clear reason to do so. I’ll give my plugin recommendations in a bit.

If you are working with a 2-part system like Genesis, you’ll need to upload both the Genesis Theme Framework and the child theme of your choice. Again, read my post about choosing a theme for an explanation of this preferred type of system. If you try to upload your child theme and you do not have the Genesis Framework installed, it will not work. I recommend you upload the Genesis Theme Framework first, then repeat the process with your child theme.
The problem is many of our blog idols are very much like I have been in the past, spreading the gospel of large numbers (not always overtly – but displaying your traffic counter as social proof does make people see big numbers as an indication of success). People then pursue the same path, just like you share in your story – quantity instead of quality, when it should be the other way around.
What does it mean to deliver value? Either your posts have to be extremely informative, in that they teach people how to do something useful, or they need to be entertaining or provide value in another format. Your posts also need to be engaging. Don’t expect people to spend a lot of time or even share any of your content if your posts don’t deliver value and they’re not engaging.
The internet has afforded us that freedom. We have the freedom to become digital nomads and earn an income from anywhere in the world. The majority of those that succeed in this endeavor opt for starting a blog. They escape to some exotic destination such as the tropical jungles of Costa Rica or the sugary-white-sanded beaches of Mexico where they can live on the cheap while building their digital empires.
For many visionary novice bloggers, the world is not enough. The stash of free themes (more than two thousand themes are available on WordPress.org) does not satisfy their particular desire for look and feel. There are two other options you can take a look at, premium and custom themes. But they incur a cost, sometimes a tiny one, at other times a huge amount.
The process of customizing your blog will take some time (probably a few days), but it’s super easy and fun, and no professional designer is needed. In fact, when I did my site redesign this year, I purchased a theme from StudioPress. I can't tell you how much I love it, it's so easy to modify, and it only took a few days to get everything into place.

25. Products – You can create your own product, such as an ebook or computer software. You would then use your blog as a promotion tool to get people to buy your product. As long as you create a legitimate product with a whole lot of value, you should be able to get some buyers, but like everything else with a blog, you’ll need the traffic to get the sells.


Google AdSense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind AdSense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs. You've certainly seen ads on other people's websites; you can have these ads appear on your blog or website as well.


WordPress also have a variety of plugins that make it easy to put social sharing buttons on your blog posts. Some people like to limit the number of plugins they use on their WordPress blog because it can slow the blog down and it can open your blog up to more attacks, butt a social sharing plugin is one that should have high priority if you do choose to use plugins.
This direct connection to the reader is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your readers also opens up the door to making money from your blog, which is something I discuss later in this guide.
Years ago I had some articles or blogs that I posted on WordPress & a few other sites. The site supplys some kind of a dashbord that shows how many people read my content each month. It also shows how much I earned each.month. I have never received any payment from this company. I was wondering if you can tell me where to go or who to contact about this. If I would recieve the pay for my contribution it could be a great side job. I eagerly await a response. Mary

The single most important strategy you'll find for building up a blog and boosting your visibility on search engines like Google, and my all-time go-to strategy for rocketing up the search rankings on Google's SERPs, is content marketing. Marketing your content is an intricate process that involves long, seemingly-never-ending hours of building more useful off-site content that links to your primary anchor content, but it's well worth it.
Okay, so there are a ton of other considerations. For the sake of brevity, I’ll have to skip over all the little nuances that are involved with configuring things properly and optimizing for things like search engine optimization and installing plugins and so on. If you want to learn about SEO, I would recommend checking out my course on Udemy or one of my books or audiobooks on the topic.
Start your search for a theme as soon as your WordPress platform is installed. The look and feel of your blog rely on the theme you choose. Your readers will first notice the overall appearance, before even taking a look at the content. Choose a theme that looks great, but also works for your unique content needs. The default theme that comes with your WordPress blog installed is Twenty Seventeen—while it’s a good starter theme, you’ll want to choose a theme that is unique and compatible with your niche.
Add Value. Your blog must add value to its readers’ lives. You want to help people solve problems. This is the only way you will get great quality readers to your site (and keep them coming back). Adding value is the only way to get someone’s long-term buy-in. We both learned this after a decade of leading and managing people in the corporate world. With everything you write, it’s worth asking: Is this adding value?
Note: When you send a post or page to the trash, it’s not deleted entirely. It will be held in the Trash folder. You’ll know you have things in the Trash because a “Trash” link will appear to the right of All / Published / Drafts / Private near the top of the window. You can restore something from the Trash if you’d like by clicking on the “Trash” link, hovering over the item you want to restore and clicking the appropriate link.
The process of customizing your blog will take some time (probably a few days), but it’s super easy and fun, and no professional designer is needed. In fact, when I did my site redesign this year, I purchased a theme from StudioPress. I can't tell you how much I love it, it's so easy to modify, and it only took a few days to get everything into place.
1) Become an Expert in Your Niche – Your niche is the topic area that you will write about, and you should choose something that you find interesting and meaningful. When you actually care about a topic, you will spend time reading about it and absorbing it, which will give you something of value to write about. Over time, you’ll become extremely knowledgeable about a specific topic area, and the articles and videos will follow your knowledge and passion.

If you are using a free blog hosting service instead of your own domain name, you must provide high quality content with a limited number of relevant links or risk being shut down. If you are only interested in writing short, quick product reviews in order to earn money, you will need to host your own blog. Be warned that low-content, high-link blogs are a less reliable, though lower effort, way to earn money.
Unless you have a very good reason (unlikely), do not use the Plain or Numeric structure. They don’t play well with Google and other search engines because search engines use words, not numbers, to understand what your posts and pages are about. Search engines will be more likely to send people to your site when search words match the words in your permalinks.
Your first step in starting a blog is deciding on a niche. Maybe you've already selected a niche. Maybe you haven't. Your niche will essentially be your content angle. What will you write about? What information will you convey? Will it be about a specific industry? Maybe it will be about a certain area of skills or personal development? Whatever it is, decide on it now.

Sign up to place ads on your blog. Placing ads can be an excellent source of revenue for your blog. With “pay per click” (PPC) ads, you get paid when visitors to your blog click on ads that lead to other clients. You usually need to already have a strong readership and high visitor counts for ad buyers to be interested in your blog. Here are some examples of websites that pay you to place ads:[39][40]

On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. In October 2004, Pyra Labs' co-founder, Evan Williams, left Google. In 2004, Google purchased Picasa; it integrated Picasa and its photo sharing utility Hello into Blogger, allowing users to post photos to their blogs.[citation needed]

Show consistent, relevant postings over time. Google seems to favor domains that have had some time to age and that are going to be a good bet for their visitors. Remember -- Google's (and other engines') goal is to provide the best experience possible for the people who search with them. If your blog is going to be a good match for your search terms it will be easier for you to rank and stay there.
Hi Yaro, as usual a very strong and detailed post. Yes, nowadays it is very easy to get lost in the jungle of blogs. I think that if you plan to make a business with blogging, like I do, you first have to thoroughly study all the options available. And those options, as you just have mentioned, are ever increasing. Then there are people like me, who are artistic and thus more emotional, but also a bit introvert on the other site. I think the key to online success, or at least partially, is to literally start communicating with your future prospects. In the beginning that’s a bit scary, however I see a pattern emerging here. Talking to your prospects or subscribers is crucial for finding out what your audience is looking for with regard to both content and products. Even if you have a great sales funnel, it’s not of much use if you don’t know your audience well enough. This takes time, not only for yourself, but also for your future followers to accept you as their friend and mentor. It’s not only you who is shy, your audience is too.

Industry Blogs. These are specialized to a particular field or industry. They’re a good choice if you’re already an expert on something and want to share that expertise. Because you have to constantly stay on top of new information and developments in that industry, you need to make sure you’re comfortable with researching and understanding your topic.
If you absolutely cannot find a dot-com domain, then you could opt for a different extension, but be careful not to make that extension country specific. For example, don't use .US or .CA or even top-level domains such as .info or .cc or .name because you simply won't get the same global awareness and appeal that you would with a dot-com domain name.
Be aware that many blog hosting services only allow their proprietary contextual ad service, and may shut down your blog if you use one not made by the host company. If you are hosting your own blog, you should research contextual ad services and choose one that shows appropriate ads. Some allow pornography or other ads that may not be suitable for your blog.
This direct connection to the reader is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your readers also opens up the door to making money from your blog, which is something I discuss later in this guide.
Learn from other top bloggers: If you don’t feel ready to connect with other bloggers in your space, at least try to learn from what they’re doing. For Silas Moser, one half of Chasing Foxes told me, you should study people who are good at what you’re doing: “Look at what works for them and see how you can use it. So many people told us ‘you could never make money from a blog.’ But you don’t have to reinvent the wheel. There are tons of successful bloggers out there that you can learn from and see what they’ve done and apply that to your niche.”
I must say, its a great article and enjoyed a lot. There’s so much good information which can be followed and actioned. I was in similar situation before trying to make money online, but couldn’t quite make it. So started slowly and work on the content and SEO. After 4 months I made $2. After this, I was able to make around $50 a month from the same blog. And recently I sold that blog. It happened with me so guys you can make it happen as well. But, please remember if you are looking for big money quick then it is not for you.

Lastly, don’t be afraid or too shy to integrate your personality into your brand, and yes, your blog is your brand. Consumers want to buy products from brands they trust, and there are few greater ways to form relationships with them than by sharing your own thoughts and personal struggles in your niche, showing more of yourself, and generally being as authentic and transparent as possible.
Bluehost will ask if you want to purchase a ton of add-ons to your package. We don’t think any of these are absolutely necessary, but you might want to consider privacy protection. It’s less than $1 a month, and it’ll keep your contact information private. Note, though, savvy searchers will know how to check this information, and if it’s anonymous, it could hurt your credibility.
What does it mean to deliver value? Either your posts have to be extremely informative, in that they teach people how to do something useful, or they need to be entertaining or provide value in another format. Your posts also need to be engaging. Don’t expect people to spend a lot of time or even share any of your content if your posts don’t deliver value and they’re not engaging.

Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates.
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