According to this definition, many news and big time entertainment magazines are all blogs now. At least, their online versions are! It may sound silly, but the takeaway here is that the word ‘blog’ doesn’t intrinsically mean something is reliable or not – it simply refers to a perfectly legitimate style of publication. Like anything, common sense is key. It is always a good idea to research the creator of the blog to check whether they have a good reputation for publishing solid information.
Do this for each of your keywords and look at the results. If all of your top keywords have a Monthly Search Volume of 5,000 – 10,000, you’ve definitely got a potentially profitable niche. If you’re too much over that up into the high hundreds of thousands of Monthly Searches, you might want to get more specific with your niche rather than competing with much larger, established websites on more popular subjects.
You can also strategically rely on traditional post formats to help you along the way. At the end of the day, as long as your information is interesting, relevant, and sourced reliably, you’re on the right track. Don’t be afraid to experiment, but keep in mind it’s smarter to break the rules on purpose than by mistake. Read and learn from popular blogs in your niche and try out what works best for them.
The reason this section is called “Great Content” is because your content really does need to be of a high standard. Everyday millions of blog posts are published on the internet and with so much competition for our limited attention spans you really have to be creating blog posts people are going to want to read and perhaps even share on social media or on their own blogs.
Lack of support. Companies don’t offer free blogs out of the goodness of their hearts. They still want to make money somehow. If you’re only using their free service, they’re not making money from you. Therefore, they don’t have a lot of incentive to keep you happy. Sometimes this means you’ll have little to no support. Other times it means you’ll be badgered with offers for their paid-for products.
Create and customize your blog. If you are using a free service, there should be a tutorial to guide you through the initial steps of setting up your blog, as well as a forum for people to ask questions. If you are hosting your own site, you will need someone with web design experience to customize your blog, or you can use software such as WordPress.org to use the same structures available at free services.
Take the time to build your automated sales funnel. There is so much involved with sales funnels, but the basic premise is that your visitors will show up to your site by discovering your content, drop into your sales funnel through an offer via your lead magnet or some other tripwire, and they'll then be led through a journey with drip-fed messages at some periodic schedule that will allow you to sell your products and services on autopilot.
Your money is either in charge of you or you’re in charge of it, there’s no middle ground. Using some type of personal finance software can help alleviate some of that money stress and better allow you to manage your money effectively. Without it, you may just be setting yourself up for constant financial worry. Life is already tough enough and there’s no need to make it more difficult by simply hoping your money issues will all work out in your favor. Hint: they won’t.
We place small ads throughout our website (and within our blog posts) that help us generate a little bit of income each month. Google gives you everything you need to get setup and it doesn’t take much of any coding knowledge to insert it into a blog post (phew). We try not to inundate readers with a wall of ads that might detract from the user experience or hinder them in actually reading our content.
What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time an ad on your website is clicked by a visitor. The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)
Although every work or profession needs to be disciplined but as a blogger when you work from home or cafes, discipline is your best friend. It should divide into writing posts, commenting on other blogs and social networking promotion. If you want loyal readers, then you have to post regularly on your blog. If you do not blog regularly, then you will lose your readers.
Edit yourself. We know you’re ready to click “publish,” but take a minute to self-edit your work. (The Write Life has some great self-editing tips.) If it’s laced with errors, you’re going to lose credibility — and readers. Recruit a friend or family member to have a second look. If no one’s available, read your work aloud. This is a great way to view it from a different angle and identify areas that need polishing.
What does this mean for you? How can you increase the authenticity on your blog? Be as authentic as you can possibly be. You don't need to write an autobiography on your About us page nor do you need to pour your heart and soul out every time you write a new blog post. You should, however, put enough personality and personal anecdotes into your posts so your audience knows you're all in this together.
Another great exercise if you’re trying to decide on a niche for your blog is to think about who your ideal reader is. This is the person most likely to visit your blog and get value from your writing. For me, the easiest way to think about this is to use myself as an example. If you’re writing about an interest, then you’re most likely your ideal reader.
I learned very quickly that focusing on large-scale traffic was not necessarily the shortest path to a sustainable business. And I actually started being very blunt and firm about this in public, which “turned off” large numbers of readers who were not giving anything back. Paradoxically, though, the people who really resonated with my content started stepping up to the plate. I noticed I could sell something at $20 or at $797 and make the SAME number of sales. So I started focusing mainly on those willing to give back. And I finally started making enough money to quit my job.
Before I looked down to see who the creator of the pin was, I knew it was going to be from Pauline Cabrera over at twelveskip.com. Without even realizing it, I had subconsciously begun to recognize her purple-themed pins with the crisp block font. And I knew that those pins led to really good content, so I clicked on the pin and ended up reading her article.
That being said, while you shouldn’t expect to go full-time right away, blogging has in fact led to multi-million dollar companies. There is no guarantee in blogging, just like any other business endeavor. We share these stories with you so you can see what is possible. While you may never make millions, with the right research, time, effort, and timing, you can certainly earn a good income from blogging. To play it safe, we recommend blogging as a side business until you start seeing those returns.
Affiliate marketing works in conjunction with several other online advertising mechanisms. This is the case because affiliates will often use these platforms for marketing purposes. Some of the mechanisms include search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC-Pay Per Click), display advertising, and content marketing. At the same time, affiliates can also appropriate less traditional advertising methods. An example would be publishing reviews of services or products.
Some bloggers may scoff at the idea of giving away anything for free, but it’s actually one of the most effective ways to grow an audience. This is because most Internet users aren’t going to take a chance on a product from a blogger they’ve never encountered unless that blogger has some form of social proof. Instead, you should fill your blog with free content your readers can use as “free samples” of your products or affiliate products.
It’s hard to get noticed when you cover topics on a broad scale. Everyone has their own set of problems, and every blog is trying to solve them. What you need is a niche that will help you target a specific market in the broader topic your niche belongs in. It’s important for you to define your niche before you start blogging or in the early stages of your blog, at the very least.
For example, if your hobby is cooking, start with the different categories of recipes you enjoy cooking: Baking, Grilling, Vegetarian, Gluten Free, Beef, Chicken, Crockpot, Budget, Exotic, etc. Then break it down from there: Baking: Cookies, Pies, Cakes, Breads, Quick Breads, Baking Tips, etc. If you’re not coming up with enough categories, sub-categories, and topic ideas, it’s probably not a sustainable topic for you.
The next step in starting a blog and eventually earning a healthy income, is to find a good domain name. Domain names are in high demand these days, and there are all sorts of new extensions available. However, I would recommend that you stick with the dot-com domain extension. If you can't find it through a regular search, try GoDaddy Auctions or another domain auctioneer.
Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest blog post. But a successful blog can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.
Our friend Bobby realized that soon after he started his blog. His site wasn’t making any money at the time, so he needed to find another way to bring in some cash. That’s when he started reaching out to other businesses offering his services doing the things he’d learned from blogging (Facebook ads, writing online content, social media strategy, etc.).
When I started this book, I honestly was considering what the heck I was doing with my blog. It wasn’t fun anymore! Ruth really helps you rethink your direction, and motivates you to find what you really enjoy doing, which will make you do that better than just ‘whatever’. She also has a great ‘Action Plan’ at the conclusion of every chapter that really help you stay organized and break things down. Her down-to-earth talk and honesty really brings her message across, and helps the reader feel that making money with your blog is completely do-able. She also points out that nobody can do everything, offers helpful organization and time management tips, including free printables, and just gives you that ‘push’ you need to take your blog to the next level.
As we mentioned before, professional bloggers average about $138,046 in annual profit. On the other side of that, we have serious bloggers who aren’t yet professionals earning an average of $9,497. That’s nothing to scoff at either, but it’s worth noting you probably shouldn’t start out by quitting your job. These are bloggers who are serious enough to earn cash but haven’t broken through to make a full-time career of blogging. You can learn more about the blogging industry by reading the complete State of the Blogging Industry 2017.
Domain Privacy Protection: We can’t put it better than Bluehost does: “The whois information for any domain name is available to anyone on the internet. Your whois information can be harvested by marketing companies, which will give you unwanted solicitations. When you add Bluehost Domain Privacy to your registration, the only information listed in the whois will be Bluehost.” Basically, it’s an issue of privacy. Decide whether you want it accordingly!
I have actually put all my plans and projects on hold for about a week to focus on reading your blog and that of a few others such as Serena Star-Leonards’ ‘Retire Young’ and Darrens’ ProBlogger. Figured the old adage holds true, if you always do what you have always done you will always get what you’ve always got (other than when the effective means of delivery changes anyway =P ) But as blogs and passive income are where I have constantly struggled I figured it was high time I learnt some new stuff as the old stuff clearly wasn’t working out.
Keep it simple: At the end of the day, the goal of starting a blog is to share content that can be easily consumed (read, watched, experienced). And unfortunately, a lot of fancy blog themes get in the way of that. Don’t get too drawn in by crazy looking themes that compromise on legibility and usability. If a theme looks good, but doesn’t help you share your thoughts and engage with readers, it’s not a good theme.
Even still, with around 200,000 monthly unique readers on my blog, I only earn about $1,000/mo from being a member of this ad network. Plenty of other ad networks offer marginally higher CPC (cost per click) and CPM (cost per 1,000 impressions) rates, but aren't as restricted in the types of brands & products that are allowed to advertise on my site—so I've chosen to take less in earnings in order to stick with the types of brands I want to promote on my site.
In order to build a platform, you have to be consistent in your value delivery. You can’t go cold for weeks and months on end. You need to stay in front of your audience. They’ll be actively checking back for updates from you, so don’t let them down. Get out there and over time, you’ll see an exponential rise. Just don’t expect it to happen right away.
At the time of this writing, I’ve been blogging for only 1 1/2 years. And most of that time I spent on my podcast and writing my book – not blogging. And yet one day I realized – hey, I can make money blogging! The last time I published my monthly online income, my blog made $40,560.20. You can find out more reading my income reports. And I don’t say that to brag, but to show you, you can do it.
Once your hosting account is set up, it’s time to actually get WordPress up and running. Bluehost makes it really easy by installing WordPress in the background. You will be asked to choose a theme. A theme is like a skin for your blog. You can change your theme at any time. Scroll down and choose ‘Skip This Step‘. On the next screen, click on ‘Start Building‘ button to configure your blog.
Henry Croft launched GymTalk in March 2014. He turned his blog into a full-time job within one year. It earned 420,996 page views, received two fitness blogging awards, and earned $15,000 during that time. He started while still working a regular day job. Most of his effort went into developing a unique brand personality, following a strict content strategy, and even hiring writers to help him product top notch information.
Social Media – To help spread the word about new posts on your blog, you'll want to create social media profiles with some of the various platforms like Facebook, Twitter, Pinterest, Instagram, Google Plus, LinkedIn, and YouTube. Each platform has its own pros and cons and which ones you choose to use will depend on your bandwidth and niche. I suggest starting with two – three and investing time in nurturing and growing them before adding more to the mix.
Custom domain names are important if you're serious about making money from the blog you start. Rather than relying on a third-party-hosted subdomain, find a short but relevant keyword-rich (if possible) domain name that's descriptive of your intended topic, industry or niche. Use BlueHost, HostGator, 1&1 Hosting or any other number of domain name providers to source your domain.
The AMP specification is important due to globally slow internet speeds in most countries. While this especially applies to developing countries, most places, including North America, don't offer lightning fast internet speeds on mobile devices. To add to that, many website and blog owners don't understand the mechanics in site speed and how to ensure the framework of a site loads quickly so as not to frustrate visitors.
Once the course launches, they are ready with their wallets. The course is priced at $100 (probably undercharging here, but it’s your first course and you are nervous) so some of them balk at buying it, but 100 people do end up buying it and you make $10,000 (minus processing fees). That’s the same amount you made from your advertising and you are in control of everything! Even better you don’t have to wait 30-60 days to get paid.
“This book is an excellent resource for bloggers, especially bloggers relatively new to blogging (i.e. have been blogging for 2 months to a year or so) and that are looking to take their blog to the next level. Ruth gives you clear advice on how to build a solid foundation for your blog, and she does an amazing job of emphasizing the importance of that foundation and it’s role in helping you make a profit down the road. For Ruth, it’s more about lasting upward momentum than getting rich quick. And I love that! Additionally, Ruth’s advice is valuable even if you are not looking to monetize your blog, since many of the same qualities that make a profitable blog are also ones that grow your readership generally. It quickly becomes apparent that Ruth is all about quality, honesty, action, and organization. I feel like I have a much clearer picture of what kinds of items need to be on my blogging to-do list, and after reading I felt empowered to actually get myself in gear and cross those items off my list.
Great article. I recently came back into blogging. I hadn’t realized how much I had learnt from my first attempt. Now with the new blog I started about a month ago, I am seeing an increase of traffic everyday which is quite surprising and very exciting. So I have been reading all over how to monetize a blog. Your article is excellent and in-depth. Thank you for sharing I will definitely be using some your advice. Blessings.
1) Become an Expert in Your Niche – Your niche is the topic area that you will write about, and you should choose something that you find interesting and meaningful. When you actually care about a topic, you will spend time reading about it and absorbing it, which will give you something of value to write about. Over time, you’ll become extremely knowledgeable about a specific topic area, and the articles and videos will follow your knowledge and passion.
“I’m a veteran blogger, headed into my 6th year of writing to a smart and engaged community on a variety of lifestyle topics. I didn’t get to Chapter 2 before I was so compelled by her invaluable advice that I stopped reading and started implementing her smart and savvy tips on my site. Four hours and a much better navigation bar later, I started reading more and found no less than fifty things that I could be doing better to make my site more reader friendly. This is probably the 10th blogging ebook I’ve read, but by the far the best. She is brilliant and generous and you will be amazed at the pearls of wisdom in this little volume. I love her style, which is the perfect blend of the philosophical and the practical and I can’t tell you how many times I’ve referred back to her advice for my own blog. It’s been a month since I employed many of her techniques and my traffic and income are up 25%. I’m so glad she took the time to write this. It’s a gift to the blogging community.“
2. You can migrate to a self hosted blog later on but if you don’t have your own custom domain name then you’ll lose the traffic you have built up. A domain name is going to cost you $15 from WordPress.com whilst a domain name + 1 years hosting at Just Host is around $27 for the sake of around $12 I think it makes sense to start off totally in control.
And, if you’re interested in starting a blog, you probably have a ton of ideas for posts you want to write. However, I can say from experience that those ideas aren’t always there. Sometimes running a blog is harder than it seems. And it can be incredibly hard when you run out of ideas, especially when you’re writing about topics you’re passionate about.