If you can keep your readers engaged and actively reading your content and digesting it thoroughly, Google will take notice. Engagement, calculated through things like the average time spent reading your content, average session time, exit rate, bounce rate, and so on, is one of the primary components when ranking on Google's competitive Search Engine Results Pages (SERPs).
Hi Carol, Sorry to hear about your troubles. Did you upload WordPress to Bluehost? If so, what you need to do now is upload a theme. There are free ones that you can use, or you can purchase one from StudioPress (this is what my blog is designed with now), Elegant Themes, or Thesis. I’ve heard the Divi Theme from Elegant Themes is super easy to modify. Don’t give up you can do this — with anything new, there is a learning curve.

Sometimes this means they post once a week while other times it means they post on the same day of every week. Some even post multiple times a week, but it all depends on how much quality content you're able to produce. Consistency isn't all about your editorial schedule, either. It's also about the type of posts you publish as well as the intros and outros you use for every post. It's even about the styles you use on your blog for fonts, images, buttons, colors and more.


Make it easy for the person you are guest posting for. Don’t forget to edit and proof-read and perhaps even format the post before you send it to the website. Make it as easy as it can be for the website owner to just cut and paste the article and hit publish. I used to publish guest posts on The Positivity Blog maybe 6 years ago and I loved it when people did that. I did not love it when people sent me lazy drafts and hoped I would do the cleanup.

Business owners should take this one step further by using their website to define their ideal customer and their unique selling proposition. They should then write blog posts that answer the questions being asked by potential customers. As you answer questions and provide value through your website for free, you are building trust with your audience. That will result in paying customers and eventual profit. That whole process is called inbound marketing.

Do what you can to get relevant links that point to your homepage and your individual posts. A lot of ranking decisions are based on how many backlinks you have coming into your website. You can get these links by writing articles to submit to directories, writing guest blog posts on other high traffic blogs, using social networking sites, using social bookmarking sites, and buying links (be very careful with this tactic).
At its heart, blogging is about sharing your knowledge with the world. Choosing a topic that you are passionate about makes the process of starting a successful blog so much easier. Writing about more than one topic is totally fine too. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your readers interested.
Responsiveness is a must: Responsiveness refers to themes that make sure your blog looks as good on a laptop, as it does on someone’s smartphone. Today, more and more people use their phones to read blogs and depending on your audience, that number could be 50% or higher (like mine is). Google also favors mobile-friendly websites and ranks them at the top of their organic search results. If you’re not totally sure whether a theme is mobile friendly or not, copy and paste the URL of the theme’s demo page into Google’s Mobile Friendly Test page. (This test will almost always show some warnings. But major red flags to watch out for are text too small or content wider than screen.)
Of course, if you’re launching a blog for personal reasons and have no goals beyond the satisfaction of writing, these don’t impact you. However, if you’re trying to make money from blogging, it is very important to set realistic expectations of the work involved. Blogging for money is a form of business, which involves a few costs. Thankfully, blogging is relatively cheap compared to most other startups.
Put your ideas in a spreadsheet and prioritize: Ok, let’s get this list a little more organized now. Start a spreadsheet and include your keyword, estimated search volume, difficulty, and opportunity (You should be able to get all this info from the keyword tool you use). Looking at all these, assign a priority to each one either on a scale of 1-5 or a basic High-Medium-Low. Join my free blogging course to grab my editorial calendar template.
Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.
26. Services – You can offer a paid service, such as life coaching, blog coaching, goal setting or financial planning. Just be sure to investigate all the legal implications and make sure you’re not claiming to be a professional if you’re not one. With a service like this, you’re basically using your blog to sell yourself. You’ll need to convince people that you’re worth buying and then be able to back up your claims once they purchase your service.
Great article about blogging. This is very helpful. I have been blogging about fashion for my Apparel Search website for many years, but have not received much traction for the efforts. Hopefully your suggestions will be of help. Even though I post often and I think with helpful information for people interesting in clothing, I don’t seem to gain any followers. After several years, I have people reading the blogs, but no followers and not many people posting comments. Rather frustrating, but I will continue my efforts. Anyway, thank you for your post and hopefully it helps me and others improve our blogging.
Bon Crowder runs the Math Four website. She finds the blogging aspect relatively easy and spends most of her energy on creating autoresponders. In fact, that’s where she spends quite a lot of her time! Setting up a system of autoresponders can take your blog a long way towards success. This is one example of spending your time on business strategy (i.e. engaging and growing your audience!) and how it can net positive results.
2. You can migrate to a self hosted blog later on but if you don’t have your own custom domain name then you’ll lose the traffic you have built up. A domain name is going to cost you $15 from WordPress.com whilst a domain name + 1 years hosting at Just Host is around $27 for the sake of around $12 I think it makes sense to start off totally in control.
Your SEO strategy should start with the basics. Make sure your website is optimized for speed and mobile devices. You can also install a plugin like Yoast SEO to help you set up a sitemap and get your indexes, keywords, meta titles and meta descriptions in order. You should learn how to perform proper keyword research after that as well as how to use those keywords in your posts. After that, you can learn about more complicated SEO techniques, such as white hat link building and brand building. Of course, creating unique and valuable content will help with this as well.
This is such a helpful post. Thanks, Carly! My one big question is how do you do this (maintain and publish a blog) while being a stay at home mom? I would love to do what you’re doing more than anything. I have a two year old and another one on the way, and I feel like I absolutely have what it takes to be a blogger, but with how busy littles ones can keep you, I have a hard time imagining making it all work. I’m new to your blog. How often do you post? How many hours a day do you typically spend on the blog? (By the way, I noticed that you responded to the comment above mine at 12:20 am, that could be my answer–ha!)

Hi Carol, Sorry to hear about your troubles. Did you upload WordPress to Bluehost? If so, what you need to do now is upload a theme. There are free ones that you can use, or you can purchase one from StudioPress (this is what my blog is designed with now), Elegant Themes, or Thesis. I’ve heard the Divi Theme from Elegant Themes is super easy to modify. Don’t give up you can do this — with anything new, there is a learning curve.
“I signed up about a month ago and set up a page with the help of Jennifer. She responded immediately and helped all the way to my satisfaction. I foolishly tried doing my 2nd site with WordPress/BlueHost on my own and was road-blocked, frustrated, and told that for $80 I could sign up for a training seminar because they “aren’t there to help with design” lol What was I thinking!!
Outstanding Customer Service. Bluehost’s customer service is 100% US-based. With hold times that average less than 30 seconds and 100% in-house, on-site staff in their Texas offices, you can rest assured that the person helping with your site knows how to help. In other words, if you have any questions, they will help you through the entire set-up process.
Blogging has to be one of the lowest risk investments you can ever make in yourself and/or your business. For less than $100/year you can try it and if you find out it’s not for you, you can cancel at no charge to you. HostGator offers such plans that start as low as a few dollars per month and scale up from there depending on your needs. For most of you, the most basic of plans will work until your web traffic begins to grow considerably.
Make it easy for readers to browse – If you want more page views, you should make it as easy as possible for readers to read your other blog posts. It should be easy for readers to find your blog homepage, categories, tags, search bar, and so on. Also, I recommend including links in every single one of your blog posts, which helps readers easily find related topics.
Start a blog. If you don't own a blog yet, you need to find the right platform for you. There are so many blogging platforms out in the market to choose from such as WordPress, Blogger, Tumblr, and Medium, Weebly etc. Try one out; if you are not satisfied with its offered features, then you can move to another, there are countless options some are free and some paid.
Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates.
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